Trusted by 300+ brands, locally and nationally
Our work
Brands we have built.
- St Marys Town CentrePlace brand, 600+ voices
New brand 
Refresh, packaging, launch
Refresh
Brand, cans, crowdfunding
New brand
Rebrand, 10 offices
Rebrand- Venue brand and site
New brand 
Rebrand, fleet, site
Rebrand
Brand voice and identity
Evolve- Brell HouseNaming, identity, wayfinding
New brand
Which one is you?
New brand, refresh or rebrand?
Most engagements start from one of these. The first conversation is about which one you actually need, and the scope follows from that.
New brand
A new business, venue or product. Nothing exists yet.
- Keep
- the idea
- Change
- everything: name, strategy, identity, voice, guidelines
Refresh
The idea is right; the execution has aged.
- Keep
- name, positioning, most of the identity
- Change
- type, colour, photography, templates
Evolve
The business has moved; the brand has not.
- Keep
- name and core mark
- Change
- positioning, voice, identity system, guidelines
Rebrand
The brand is holding growth back, or the market has changed.
- Keep
- the customers
- Change
- strategy, name if needed, identity, voice, every touchpoint
Branding services
Brand development services: strategy, messaging and visual identity.
Most brand projects need 3 or 4 of these 8 parts; the first conversation settles which.
What you walk away with
Traction Studio. Brand identity and website by Q
Brand guidelines your team can actually use.
- Strategy on one page
- Messaging guide by audience
- Logo suite in every format
- Guidelines PDF and web
- Templates for decks, docs and social
- Asset library handed over, yours to keep
Our design process
How a brand project runs.
Most identity projects run 6 to 12 weeks across 6 stages; naming, research and multi-brand systems take longer and are scoped up front. You see and approve the work at every stage.
Research
Discovery
Competitor audits, landscape research and stakeholder interviews. What the market believes and what your people believe.
Strategy
Strategy and positioning
The brand roadmap and the competitive advantage, on one page you can defend.
Story
Brand storytelling
The narrative and core purpose, written so a new hire can repeat it.
Voice
Messaging and voice
Voice traits and a messaging matrix by audience: emotive, rational and trust sells.
Design
Visual identity
Logo, type, colour, photography and the functional system. Two routes, one round of revisions built in.
Handover
Guidelines and rollout
Style guide and visual toolkit, then the site, collateral and campaigns by the same team.
Rollout
The identity is only finished when it is everywhere.
Most brand projects end with a guidelines PDF and a handover. The website team reinterprets it, the ads team resizes it, and within a year the brand is 3 brands. Rollout is scoped as part of the work, and where you want it, the same designers apply the identity to the website, the campaigns and the print.
Touchpoints we design and produce: logo suite, stationery and business cards, signage and shopfronts, vehicle livery, uniforms, packaging, social templates, presentation decks, email templates, print collateral and website.
The brief and the decision behind it
St Marys Town Centre: a place brand the community owns.
St Marys is a Western Sydney town centre about to change shape, with a new Metro station, new development and a long-standing community that did not want to be branded over. The brief was an identity that could sit on hoardings, shopfronts, event flyers and council communications for years, and feel like it came from the place rather than a marketing department.
The strategic decision was to build the brand from the people first. More than 600 residents and traders were heard before a line was drawn. The result is a warm, geometric system with a line that belongs to the suburb ("Where the sun sets on Sydney") and a voice that says still St Marys, still us. Every application, from the postcards to the hoardings, came out of the same studio.
Google reviews
What our clients say
on Google.
225+ 5 star reviews
Verified Google Business Profile
As seen in
Highly recommend Q Agency. They set up the branding for our small business and managed to execute our vision perfectly. They take the time to really listen to what you are after and have excellent attention to detail. We would be lost without their team.
Q Agency understood the reason why we exist and as a marketing agency is helping us get the messaging across. High five to Cassandra and Michael, they and the agency really care.
We are extremely pleased with the work done on our website. The team demonstrated professionalism and expertise throughout the process, we could not be happier with the outcome.
Josh and the team are very professional, friendly, and work hard to ensure you are happy and get exactly what you are after. Very happy with the website Q Agency delivered and will continue to use their five star service.
Consistently blown away by the speed, quality and cost-efficiency of the team at Q Agency. They have levelled up the humii website 10x since we started with them and we're stoked with the outcome.
I can't tell you the impact that working with Q Agency has had on my business. They don't just do marketing, they become part of your business, understanding your goals and driving real results.
Exceptional team to work with. We have used their services for web design, SEO and email marketing so far and the quality of work has been great and timely.
Steph has been awesome to work with on our Google Ads. Super professional, transparent, and actually delivers results. She genuinely cares about the business and always keeps me in the loop.
Q helped us upgrade our website, developing best practice UX and UI for better user journeys and to drive lead volume. They care about our results and know the right levers to pull to get us the outcomes we need.
Steph and the team at Q Agency are amazing to work with. Excellent communication and very helpful from start to finish, and delivered our project to a high standard.
Came to Q for a Shopify refresh and they absolutely delivered. The new website is faster, cleaner, and way easier for customers to use.
The head of digital at Q Agency has legitimately been the best to work with. Actively tries to grow our business and gives common sense advice rather than marketing jargon.
It has been great to work with the team at Q Agency. Smooth and fast process, we love our new website.
Our paid ads are performing better than ever, and communication has been clear and proactive throughout. Highly recommend them for anyone wanting real results from their ad spend.
The SEO team were amazing to work with and took the time to understand me and my business. I have already had great feedback about the new website and just could not be happier.
Q Agency and Steph have been excellent to work with. Steph has been very knowledgeable, understanding and thorough in assisting with our new website build.
Could not ask for anything more from this incredible company. They come to you with innovation, commitment and consistency. Their knowledge and implementation is helping me to scale my business beyond what I ever thought would be possible.
The team went above and beyond to understand our business goals and create a digital marketing strategy that truly delivered results.
Highly recommended, very professional.
Thanks for the dedicated and tailored work to create exactly what we were after.
Thanks for the dedicated and tailored work to create exactly what we were after.
Highly recommended, very professional.
The team went above and beyond to understand our business goals and create a digital marketing strategy that truly delivered results.
Could not ask for anything more from this incredible company. They come to you with innovation, commitment and consistency. Their knowledge and implementation is helping me to scale my business beyond what I ever thought would be possible.
Q Agency and Steph have been excellent to work with. Steph has been very knowledgeable, understanding and thorough in assisting with our new website build.
The SEO team were amazing to work with and took the time to understand me and my business. I have already had great feedback about the new website and just could not be happier.
Our paid ads are performing better than ever, and communication has been clear and proactive throughout. Highly recommend them for anyone wanting real results from their ad spend.
It has been great to work with the team at Q Agency. Smooth and fast process, we love our new website.
The head of digital at Q Agency has legitimately been the best to work with. Actively tries to grow our business and gives common sense advice rather than marketing jargon.
Came to Q for a Shopify refresh and they absolutely delivered. The new website is faster, cleaner, and way easier for customers to use.
Steph and the team at Q Agency are amazing to work with. Excellent communication and very helpful from start to finish, and delivered our project to a high standard.
Q helped us upgrade our website, developing best practice UX and UI for better user journeys and to drive lead volume. They care about our results and know the right levers to pull to get us the outcomes we need.
Steph has been awesome to work with on our Google Ads. Super professional, transparent, and actually delivers results. She genuinely cares about the business and always keeps me in the loop.
Exceptional team to work with. We have used their services for web design, SEO and email marketing so far and the quality of work has been great and timely.
I can't tell you the impact that working with Q Agency has had on my business. They don't just do marketing, they become part of your business, understanding your goals and driving real results.
Consistently blown away by the speed, quality and cost-efficiency of the team at Q Agency. They have levelled up the humii website 10x since we started with them and we're stoked with the outcome.
Josh and the team are very professional, friendly, and work hard to ensure you are happy and get exactly what you are after. Very happy with the website Q Agency delivered and will continue to use their five star service.
We are extremely pleased with the work done on our website. The team demonstrated professionalism and expertise throughout the process, we could not be happier with the outcome.
Q Agency understood the reason why we exist and as a marketing agency is helping us get the messaging across. High five to Cassandra and Michael, they and the agency really care.
Highly recommend Q Agency. They set up the branding for our small business and managed to execute our vision perfectly. They take the time to really listen to what you are after and have excellent attention to detail. We would be lost without their team.
Your brand team
The brand strategists and designers behind the work.
Led by Michael. Strategists, designers and writers in one Sydney studio, with the same team from first workshop to rollout.
Branding agency, Sydney
A branding agency in Sydney and Penrith, working across Australia.
Q Agency is a branding and brand design agency in Sydney, with a studio in Penrith in Western Sydney, working with businesses across Australia. We build brands for companies that need them to do a job: win the pitch, fill the venue, sell the product, or make a growing business look like the serious option it already is. Most of our clients are Australian-owned businesses of 10 to 150 people in trades, hospitality, professional services, health and software, and most of them stay with us to roll the brand out across the website, campaigns and content.
The 50-point marketing checklist
Run 50 checks across your website, search, ads, social and reporting yourself, before you spend another dollar.
How much should you spend on Google Ads? The maths, not a guess
Customer value, click cost and conversion rate: the 3 numbers that set a budget that pays back.
Google Search Console: Get Your Pages Found and Fix Issues
Search Console shows how Google sees your website: the searches you appear for, the pages it has indexed and what's stopping the rest. This guide covers set-up, indexing, data delays, accuracy and the reports worth your time, verified against Google's own documentation.
Faqs
Questions we get about brand.
Straight answers. If yours is not here, ask on the call.
What brand development services do you offer?
Brand strategy and positioning, naming and taglines, logo and visual identity, messaging and voice, brand guidelines, and rollout across the website, signage, packaging and campaigns. Most projects need 3 or 4 of them; the first conversation settles which.
Do I need a rebrand or a refresh?
A refresh keeps your name and core identity and tidies the execution. Evolve keeps what people recognise and rebuilds the system around it. A rebrand changes positioning and identity because the business has changed. Most established businesses need the middle one.
Will my customers still recognise us?
That is the first thing we work out. We find the 1 or 2 things people actually recognise you by, and keep them. Everything else is up for change.
What happens to everything with the old logo on it?
We sequence it. Day-one switches are the website, socials, Google Business Profile and signage. Vehicles, uniforms and packaging stock run down on a dated plan you sign off.
Do you do naming and trademarks?
We shortlist names that clear a preliminary search and check domains and handles. Registration is done by your IP lawyer; we hand over what they need.
Will you roll the brand out across our website and marketing?
Yes. The same team builds the website, runs the ads and produces the content, so the brand lands the way it was designed.
How many rounds of design do we get?
You will get multiple directions and feedback rounds at each stage. Enough to get it right, not enough to design by committee.
Is brand measurable?
Recall is hard to measure. Conversion rate, cost per lead and the price you can charge are not. We baseline those before and track them after.
How do you charge for a brand project?
We scope it with you after the first conversation, in stages: strategy first, then identity, then rollout.
We already have an in-house designer or another agency.
Good. We write guidelines they can use, run a handover session, and stay on for the pieces they do not cover. Most of our brand clients keep an in-house designer.
Do you do branding in Penrith?
Yes. Our studio is at 10/2115 Castlereagh Rd, Penrith, and we run brand workshops there, at Martin Place in the Sydney CBD or on a call.
Do you work with businesses outside Sydney?
Yes. Most of the work happens on calls and in shared boards. Workshops can be at your place or ours, in Penrith or at Martin Place in the Sydney CBD.
225+ Google reviews
Let's talk
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A senior strategist asks the right questions and maps out the plan we would execute to grow your business.
