eCommerce Website Design & Development Agency
Q Agency is a creative and performance-driven ecommerce web design agency known for founder-level expertise, dynamic strategies, and growth-oriented approach. Our team of seasoned ecommerce web professionals boast extensive experience in ecommerce website design across a spectrum of industries - from startups in the IT and tech sector to various SMEs and enterprises in the health, hospitality and retail sectors, among many others.
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Australia’s Leading eCommerce Website Design & Development Agency
Whether you're new to the ecommerce web, an established ecommerce store or somewhere in between, our ecommerce professionals, through their unparalled expertise with Shopify and WooCommerce, as well as customised builds, will get your business to where it needs to be.
Faster load times, higher conversion rates, and scalable growth are the signature mark of our work, Australia-wide. In fact, we have played such a pivotal role in helping Australian brands build powerful ecommerce sites that in 2023 we were recognised as the Creative Marketing Agency of the Year.
Like to know what we could do for your business? Book a discovery call with our team today!
Q Agency Ecommerce Website Services
Certified Shopify Partner building modern, conversion-ready stores with custom themes.
Flexible, WordPress-integrated stores, ideal for scaling up businesses.
Bespoke websites tailored to unique products or customer flows.
Focus on intent - user experience that's marked by simplified navigation, mobile optimisation, and data-driven ecommerce website design.
Secure, frictionless payment gateways via Stripe, PayPal, Afterpay, and Apple Pay.
Your one-stop SEO shop - structured metadata, Google Analytics setup, and product schema for visibility.
Why Choose Q Agency for Your eCommerce Website
With more and more companies developing their ecommerce business offerings, there's certainly no shortage of web design agencies to help them on their way. But some are better than others, so what, you may wonder, makes us different?
Few design agencies are capable of providing a proper, holistic approach setting up a custom ecommerce store. Because of this, many businesses find themselves stretched between several agencies when setting up an ecommerce platform. This can be time-consuming and costly, as well as frustrating when things don't go according to plan, often because of the limited capacity of a given web design agency or ecommerce development agency.
At Q Agency, we understand that the last thing your business needs on its transition to ecommerce is a setback or a costs blowout. We also appreciate that, while many businesses face common challenges when shifting to the ecommerce market, every business is still unique, with its own specific needs and goals. This is why, when building a custom e commerce website, we tailor everything to your business's specific goals, products and user journey.
From crafting an ecommerce strategy that'll maximise online sales to creating the perfect ecommerce website design that will realise such sales, we ensure that your business's needs are at the core of all activities. And once your ecommerce project is off the ground, we will stay with you to ensure that things are operating well and helping your ecommerce business grow, at scale.
Humii, an online mystery shopping platform, is a case in point. Although Humii had, by pairing its innovative technology with its collection of data from the entire online shopping experience, reimagined mystery shopping, it was struggling to convey its industry-disrupting ethos on its own website. And this, in turn, was affecting the business's ability to convey its unique brand value to its prospective customers.
To address this, Q Agency redesigned Humii's website. We added prominent colours and a casual layout, and the special qualities aligned with Humii's audience. We also worked with Humii to ensure that their new ecommerce website gave, from a functional perspective, an exceptional user experience. The result? A five-fold increase in their website traffic.
Attract qualified leads: By including relevant keywords in your site's content, they'll maximise the chances that people who visit your ecommerce website also become actual customers
Build trust: Once your ecommerce website has a reasonable amount of regular purchases, this will only aid the growth of further organic traffic on your site. And this, in turn, will enhance the credibility of your ecommerce store, as well as the trust that both existing and prospective customers have in your online business.
Streamline purchases: Frictionless, fast checkout experiences are embodied in all of the best ecommerce websites, and sound SEO will enable such experiences for your target audience.
Establish long-term profitability: Successful ecommerce sites are sustained enterprises. Their profitability is based on an ecommerce strategy that is grounded in strategically planned and meticulously executed SEO whose benefits continue to be enjoyed long after specific digital marketing tactics have been shelved.
But SEO is not the only factor crucial to the success of ecommerce sites. Conversion Rate Optimisation (CRO) - the practice of improving a website to increase the number of visitors who complete a desired action - is also pivotal. But while the two may seem one and the same, there are key differences.
While SEO is focused on increasing the amount of a site's organic traffic to improve its search engine rankings, CRO focuses, more narrowly, on encouraging your site's visitors to perform a specific action that, once completed, qualifies them as actual customers - for instance, buying a jumper on your online store.
Q Agency's ecommerce website development team can help you get your business's SEO and CRO where it should be. The experience of one of our clients, Zest, illustrates this. A producer of longetivity products, Zest needed a customised ecommerce solution to revamp its product offering and, with that, boost its search engine rankings. Our ecommerce web designers put together a hybrid Webflow-Shopify platform that combined the flexibility of the former with the ecommerce advantages of the latter.
The result was a custom ecommerce platform that has enabled Zest to become one of the leading ecommerce companies in the health and longetivity sector.
Long-term flexibility, then, is critical to the success of any online store, and in particular, a platform's capacity to accomodate new products, expand into new regions and integrate with a constantly changing array of digital tools. With their technical expertise and extensive experience in ecommerce website design, our ecommerce professionals are ideally positioned to help you adapt your online store to the changing marketplace.
The crucial role played by scalability in any ecommerce venture boils down to several key points.
Ebb and flow of traffic: Scalable platforms can withstand sudden spikes in visitor numbers or purchases without crashing or slowing down - a feature vital for ensuring customer satisfaction.
User experience: Regardless of how overloaded a platform may be, its users will always expect it to perform smoothly. Anything less and the online store will have failed to live up to its promise and weaken the experience of the visitors.
Efficiency: Proper scalability ensures that order fulfilment and inventory management can keep up with a business's growth without requiring an accompanying rise in costs.
To achieve scalability in ecommerce web design, our team applies the following principles.
Infrastructure optimisation: We apply a modern IT infrastructure, such as serverless architectures, that can accomodate unpredictable workloads.
Process automation: Order processing, logistics processes and other routine functions are automated to prevent manual processes from becoming problematic as traffic increases.
Systems integration: We ensure that front-end systems, such as payment gateways, and back-end systems, such as customer relationship management programs (CRMs), are seamlessly integrated so that they can handle spikes in traffic and communicate without issues.
Our ecommerce web design professionals understand that which is why, with every client, we're committed to being there from very beginning to the very end and everywhere in-between. This is because, regardless of your industry, ecommerce is an ongoing affair, and profitability is always the result of how well a business is keeping pace with its market.
From ecommerce strategy development to website development to conversion optimisation and myriad other points, we are in it for as long as it takes to get your online store out there and running smoothly.
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Our Process – From Idea to Launch
Every ecommerce web design agency has its own way of developing, launching and maintaining an online store. What sets our process apart from many others is its thoroughness and simplicity. We leave no stone unturned in our commitment to ensuring you get the best possible online store for your customers. Yet, at any given point in the process, you also know exactly what needs to be - and is being - done to achieve your ecommerce goals.
1.
Strategy & Research
With this step, we roll up our sleeves and get down to the basics of what makes you, and your target audience tick. What is your brand all about? What are its values? What sets it apart? What does your target audience need? How do they perceive your brand, and what, exactly, are your competitors offering them?
These are just some of the important questions we ask at this stage of the process. Some of the answers may be straightforward; others may require a bit of research, both within your business and beyond it. Whatever the case may be, we work closely with our clients to get this first step done properly. It's the foundation for the goals that will guide the rest of your ecommerce web design project.
2.
Design & UX Planning
The next step focuses on clarifying and bringing together the visual and functional elements of your online store, including how it will cater to your customers' different needs as they make their way through the customer journey. Our ecommerce website designers and ecommerce web developers will put themselves in the shoes of your customers. What will be intuitive to them, as they review your product offering, and what might need a little explanation?
In developing customised solutions, our team will not only consider the most visually appealing way to convey your products to your target audience but also focus on how to convert visitors as quickly and simply as possible. Wireframes, user interface (UI) and user experience concepts will guide them, as will customer journey mapping.
3.
Development & Integration
Now that we have clarified your business's and target audience's needs, as well as how to address those needs through an online store, the next step is to assemble the building blocks of your ecommerce project.
For many businesses, basing the online store on the Shopify or WooCommerce platforms might be enough. But if your business is a little more complex, custom ecommerce website design might be what you need. Whichever option turns out to be best for you, we will work with you to integrate the right kinds of analytics and digital marketing tools, so that your ecommerce site works just the way it should.
4.
Testing & Optimisation
Here's where the rubber meets the road. Now that we have assembled your online store as imagined, it is time to check whether it is meeting expectations. If it is, great! But usually, it takes a bit more time - a bit of tweaking, testing, and testing again - to get things they way they should be.
As with the previous steps, this step is all about working collaboratively: we closely monitor how your prototype store is performing, and give frank and fearless feedback on how it is all tracking and, most importantly, whether things can be improved - and if so, how.
Checking the speed of your new website and the performance of its mobile device version, as well as running analytics on cross-browser testing are just some of the tasks that our ecommerce website designers and ecommerce web developers perform with our clients.
5.
Launch & Growth Support
Now, we have come to the final stage of our ecommerce website development. Having developed and tested your online platform, we can now release it into the actual ecommerce market. Will online sales match projections? Will your customers find your site to be as user friendly as expected? If everything is tracking reasonably well, is there still a scope for a little improvement - just to exceed your customers' expectations?
The data-driven approach that underlies our post-launch monitoring will reveal the answers to these and any other questions you may have. However things are tracking, our dedicated team of ecommerce web designers and developers will be there to ensure that you - and your customers - receive the very best ecommerce site possible.
eCommerce Websites That Drive Real Results
Here's a snapshot of three ecommerce website design projects that we've worked on and their respective outcomes for our clients.
Mrs. Fields Australia
Mrs. Fields Australia, the Australian branch of American cookie chain Mrs. Fields, needed an overhaul of its digital presence. Our website design team was asked to improve the chain's site performance, including the online store design of its Shopify ecommerce store.
We started by developing visually appealing videos and other elements, as well as campaigns that struck a chord with the chain's target market, which boosted organic traffic on the Mrs. Fields site. Our ecommerce web development professionals then worked on improving the SEO and CRO of the online store, including reworking the basic web design elements, as well as the site's broader functionality and navigational structure. This work readily translated into more sales for the company.
Finally, our campaign management experts helped the company reach potential customers through social media, email marketing and other avenues. Our efforts, in the end, were rewarded with a 179% growth in online revenue growth.
D&R Blinds
D&R Blinds, a producer of custom window treatments and blinds, wished to rebrand itself, which included revamping the company's ecommerce website.
Q Agency's website design team started the project on two main fronts: first, we used Webflow, a platform that fosters responsive design, to redesign their site to make it more visually attractive; and second, we developed a new branding strategy. Finally, we also conducted several SEO-specific tasks, such as improving the site's speed and focusing on image compression and the minification of CSS and Javascript files, among others.
The result was that D&R Blinds achieved a 76-fold increase in its lead enquiries within just 12 months.
Western Sydney Lakes
Managers of the Western Sydney Lakes property development had to promote the project to potential investors. Q Agency's ecommerce web development team was asked to develop a new site that would educate stakeholders about the project and promote its value as an investment.
To achieve this, we worked with FutureBrand, a strategy and design company, to produce an eye-catching website design that showcased the key features of the property development, including its investment-specific details and its recreational opportunities. Since its launch, the website has put a spotlight on the Western Sydney region, and can serve as a starting point for any investors who are interested in the area.
Depending on the ecommerce goals you have for your new website, we can incorporate different ecommerce platforms, or build an ecommerce website from scratch. Here are the key options and their advantages.
Shopify
Depending on your project's goals, Shopify development can be ideal for achieving scalability, speed, and ease of management.
WooCommerce
Ideal for flexibility and full WordPress integration.
Custom Builds
Tailored architecture for unique or complex business models.
Features of Every Q Agency eCommerce Site
- Mobile-first, responsive design
- Optimised product pages and checkout
- Secure SSL encryption and hosting
- SEO-compliant structure
- Fast load times
- Website performance tracking with Google Analytics and other tools
- Easy content and product management
- Marketing and retargeting integrations
Frequently asked questions
The average cost of developing an ecommerce website in Australia ranges from AU$8,000 to over $50,000. Specific prices, however, depend on the complexity, features and overall design of a given site. A basic ecommerce store, for example, can cost between $8,000 and $20,000, while more complex, customised or enterprise-level ecommerce sites can cost over $50,000.
The ecommerce development platform you choose will depend on your needs. If you have limited technical skills and need to launch your site quickly, choose Shopify. If you are technically skilled, run a WordPress site, and would like more control and flexibility, WooCommerce might be the best option.
If, however, your business has complex needs and have the budget that can cover a tailored solution, consider choosing a customised ecommerce web design.
Depending on the complexity of your ecommerce web design project, it can take from three days to over a year to design and build your site. A simple Shopify-based store could be built within a few days to a few weeks; large customised, enterprise-level sites, in contrast, can demand six months or more.
Yes, the Q Agency can migrate your existing store to Shopify or WooCommerce. This can be done by using migration apps or by either exporting or importing CSV files.
Yes, Q Agency offers SEO and marketing services for ecommerce websites. These include product listing optimisation, ecommerce solutions, and integrated marketing campaigns for any ecommerce web design projects.
Yes, you can update your products yourself after development. It's worth noting, however, that the Q Agency offers an Extended Services team for ongoing maintenance.
Yes, Q Agency integrates Afterpay, Apple Pay and other payment options.
Yes, Q Agency can help improve conversion rates on an existing site. Depending on the ecommerce web design project in question, this can include SEO, paid advertising and various optimisation services, as well as A/B testing and audience retargeting.
Q Agency specialises in a range of industries, including the hospitality, legal services, construction, FMCG and financial services sectors.
Yes, Q Agency provides ongoing support and maintenance. Depending on the nature of your ecommerce web design project, this can include website maintenance services, as well as more strategic support, such as the provision of upgrades for customised ecommerce web development projects.
Ecommerce web design is the activity of creating an online store that enables the buying and selling of products online. It combines the design of aesthetic elements of a website with the functional aspects that allow users to make transactions on the website. How these aesthetic and functionals elements are combined varies widely from one ecommerce web design project to another.
The four types of ecommerce are business-to-consumer (B2C), business-to-business (B2B), consumer-to-consumer (C2C) and consumer-to-business (C2B).
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