PPC Agency
Q Agency is an award-winning PPC (pay-per-click) agency, helping Australian brands to increase leads and sales.
We help businesses to build their paid campaigns from end-to-end; designing assets with our branding department, facilitating photo shoots with our creative team, and refining the PPC campaign to make consistent updates.
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Trusted by leading Australian businesses
Why Choose Q Agency for your PPC Strategy?
Our Clients love us.
See what they’re saying about us and how we've helped transform their businesses.
What's included in your PPC Campaign?
Expert campaign management
We will set up your paid ads account with best practice in mind. Our ad formats include:
- Search (text ads)
- Display (visual ads)
- Video
- Shopping Ads
- Performance Max (PMax)
PPC Strategy and Keyword Research
We’ll design your keyword strategy based on your business priorities and plan strategies across the platforms relevant to your business.
This research includes:
- developing insights from audience demographics, commentary (on social media most specifically) and website/consumer feedback.
- analysing competitors, their Google advertising, their pay-per-click advertising and their ad placement (among other elements).
- analysing industry trends (including SEO lead generation and B2B target approaches), other local businesses and results from competitor research (as published).
- conducting keyword research and refining the same for PPC advertising.
Landing Page & Conversion Optimisation
We make sure that ad copy, design, and landing pages work together to maximise conversions. The customer's journey needs to be both enjoyable and seamless. In addition:
Q Agency creates landing pages that score well on Google Analytics, are visually appealing, and load quickly.
The conversion tracking is accurate and fast and the agency keeps records of ads that have been particularly well received so that features may be replicated on other platforms.
Testing
We’re committed to testing and tracking PPC performance and proactively adjusting campaign activity.
Re-targeting Campaigns
We will re-target visitors who may not have converted to leads.
Here at Q Agency, we thrive on creative adaption and aim to strengthen campaigns through the power of analytics and understanding the lived experience of the consumer.
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Industries we work with
Frequently asked questions
Our PPC services include target audience identification, understanding objectives, budget allocation, keyword research, campaign setup, optimisation, and reporting performance analysis.
Q Agency uses tools such as Google Analytics to track campaigns and to establish performance via specific metrics such as click-through-rates (CTR) and return on ad spend (ROAS). We provide monthly reports to give you transparency as to how the campaigns are performing.
Q Agency will work with you to establish the best rate for you. However, our minimum recommended ad spend starts at $2000 per month. Clients often start with a lower amount to ensure they have ample opportunity to collect data results, optimise and refine, after which they may reassess and amend.
If you know your target audience well and already have a good relationship with them, you might get results quickly. Usually it takes 60 to 90 days to see the results. Q Agency will advise during discussions so that time-frames can be appropriately catered for.
PPC is the process of advertisers making a payment for every click their target audience makes on their website advertisements, whereas SEO is all about ensuring your landing pages and website content is visible organically within search engines.
You may wish to pause a campaign because of a funding crisis or if goods or services are no longer available. A campaign might also be paused if it is underperforming. Typically, adjusting a campaign is preferable to pausing it because after a long gap, it might lose impact and relevance among the consumers.
Yes. Q Agency's business objective is to be a 'one stop' agency for any business wanting to maximise their website traffic, optimise ad spend, and locate perfect ad placement.
When PPC campaigns align with SEO campaigns and social media strategies, it creates a comprehensive and recognisable online presence. Our team of experts work closely together to spot opportunities, and to support each other's campaigns.
Our PPC Case Studies
PPC News & Guides
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Ready to Transform Your PPC Strategy?
Let our award-winning team help you achieve qualified leads through your paid campaigns.
