CASE STUDY
Revitalising the Cookieman Brand with a Nostalgic Brand Refresh
Cookieman, a beloved snack brand known for its nostalgic appeal and delicious cookies, sought to revitalise its brand identity to resonate with a new generation of consumers while retaining its loyal fan base.
With the goal of launching products into major retailers like 7/11 and Woolworths, Cookieman partnered with Q Agency to refresh its brand and captivate a broader audience.
The brand refresh successfully revitalised Cookieman’s identity, positioning it as a nostalgic yet modern snack brand that resonates with consumers of all ages. The updated brand identity and innovative product lineup helped Cookieman secure placement in major retailers like 7/11 &. Woolworths nationwide and gain recognition for the best new product launch at 7/11 stores. The cohesive marketing campaign further amplified Cookieman’s presence, driving increased sales and consumer engagement.
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