SEO for local businesses can give your business the boost it needs and help prospective clients find your business through local search. When properly set up by an expert team, it ensures that the people searching locally for your business's services will find you on page one of their local search results.With a robust understanding of local search behaviour, suburb-specific targeting, and unique optimisation strategies for your Google business profile, the Q Agency team uses its expertise to help clients improve their ranking in high-intent local search results, while connecting them to their potential customers.

‍Local SEO: How It Works
‍Whatever your industry, local SEO will increase the visibility of your business in Google Search and Google Maps, placing it at the top of minds when prospective clients need you most. Here's how it works.

‍Google My Business
‍Google My Business (GMB - formerly known as Google Business Profile) is where a local search lands first. It is a free tool that allows you to list your essential business information online so that local customers can find you. It is also a digital storefront that allows you to post updates about your business, respond to customer reviews, and control how your business appears in search results. We'll work with you to optimise your Google Business Profile, so that it includes essential information - your company name, address, contact information and business hours - as well as other details your potential customers need to know.

‍Local Keywords
‍As with conventional SEO, valuable location-specific keywords are crucial to ensure that your local audience can find you. We'll help you spot the local keywords that the potential customers are likely to use when searching for your business, including the name of your suburb, city and, if relevant, broader region, as well as search common phrases such as 'near me'.

‍NAP Citations
‍Consistency is key in local SEO, especially when it comes to your business's basic information: name, address and phone number (NAP). The Q Agency team will ensure that all NAP citations of your business are consistent across all local directories in your area. This will reinforce the local identity of your business while helping you cultivate trust with potential customers.

‍Reviews and Engagement
‍Another factor that will help your business rank well in local SEO is your business's engagement with the local community. Have your customers left reviews? Have you responded to them promptly? Have you received negative reviews and addressed them? Customer feedback that has been promptly responded to is another factor that will help your business improve local rankings.

‍Local Content
‍Does your business's website contain content about recent or upcoming local events or news that are relevant to your nearby customers? If such events or news are relevant to your business, it's worth having such content on your site, as it reinforces the standing of your business as an important and trusted local organisation - and, ultimately, shows impressive local seo results.

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Like your business's website, your GMB profile is not set in stone, and for good reason: the world - including your local community - is constantly changing, and your business's online presence needs to reflect that. Because of this, GMB allows you to alter and update information when you need to, such as when your business changes its address, phone number, other contact details or even its name. Keeping information updated is at the heart of Google Business Profile optimisation.

Another critical part of your business's local SEO efforts is presenting your business as a valued member of the local community. Ensure that you monitor and promptly respond to Google reviews about your business and focus on sponsoring local events and businesses whenever possible. Through this strategy, you'll not only maximise your business's position in local SEO results but also improve the chances of potential customers engaging with your business when they're in your area.