CASE STUDY
What if the solar switch experience was as clean as its energy?
How we helped Powermatch connect with 50,000+ Fossil Fuel Disconnectors
The PowerMatch team are energy experts, and they use their skills to match green-curious residents with solar systems and technicians who can help them make the transition. But they were curious: what would happen if they had a brand that made switching to solar feel seamless and inviting?
Radical growth, built on trust.
As solar has boomed, plenty of dodgy dealers (and even well-meaning but under-qualified and underinsured novices) have made making the switch riskier that it should be.
PowerMatch knew they had the ability to help customers find trustworthy, accredited, insured and financially robust suppliers to remedy this — as well as the experience to guide those customers through the installation process simply and easily. And they knew, with the green energy transition in full swing, those customers could help them grow their business and environmental impact FAST. But first they had to find those customers — and for that, they came to us.
Bringing solar into the light.
PowerMatch’s foundation of simplicity informed all of our work. The name developed, PowerMatch (MATCHing customers to solar POWER providers), communicates their offering with clarity.
The vibrant, approachable look-and-feel gives a preview of how straightforward and intuitive the customer journey is. And the clarity of communication and premium feel positions them as a trusted partner.
With the process demystified and their unique essence captured, PowerMatch’s new brand identity is propelling them into a leadership position — and Australia’s energy transition into overdrive.
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