SEO Agency in Australia

We ensure that vital information about your business (name, address, phone number, web address, business category and operating hours) is consistent and listed in key local sources, such as business directories, search engines and social media platforms. We also take care of your map pack ranking. When a user searches for businesses in your category in your local area, an updated GBP, among other factors will improve your business's chances of being among the top 3 businesses in the search results.

With e-commerce becoming an increasingly popular option for many Australian retailers, we're ideally placed to help businesses move their product offerings online. We work with our clients to make sure that the product page is optimised the way it should be with unique content and schema mark ups for every page. We also take care of improving site navigation, conversion rate optimisation to enhance the overall UX for prospective customers. This includes focusing on buttons, forms, and other on-page elements to reviewing heat maps and analysis of user behaviour.

Another area of expertise for our SEO agency is business-to-business (B2B) SEO services, which centre on several strategies. We focus on attracting prospective clients to a business's website through quality content, then establish the business's authority, as the visitors gradually move through the sales funnel. We also connect business's leaders with their industry peers, influencers and publications through content collaborations, such as guest posts and webinars. Our team also focuses on increasing a website's organic traffic by acquiring backlinks from reputable organisations.

International SEO helps Australian businesses expand into new markets across the globe. How much of a demand is there for certain products in certain markets? Who are the competitors? These are just some of the key questions that our SEO agency focuses on when the client is planning to expand their business internationally. While developing a global SEO strategy, we consider cultural nuances, content keyword localisation, link building and authority. Keeping in mind that the international audience values simple, intuitive content, we ensure positive UX and comply with local data privacy regulations. Our team also takes care of the technical aspects such as URL structure, Hreflang tags, site architecture, and geo-targeting.

Enterprise SEO covers the comprehensive SEO needs specific to large organisations. We focus on site architecture optimisations by creating shallow, logical websites, topic clusters, clear URLs and strong internal linking. These prevent large websites from becoming unwieldy and can turn websites into strategic assets that support a business's goals. The strategy also includes enterprise-level analytics, which is used to monitor complex customer journeys, technical SEO and content performance, at scale. The team comes up with high-volume content strategies that concern broad topics. Examples include extensive glossaries and dictionaries, user-generated content (eg. product testimonials), annual or quarterly industry reports, articles about company milestones, and thoughtleadership blog posts.

We use artificial intelligence to improve and manage various activities in the digital marketing space. Our SEO agency uses various tools for keyword research and optimising keywords, as well as generating a host of potential topics, analysing the soundness of your website's backlinks as well as those of your competitors. We also use various SEO tools to automate various SEO auditing tasks, such as checking a website's speed, its mobile friendliness, and security.

We help our clients optimise their websites so that their content attracts and nurtures high-quality leads. This includes researching and incorporating keywords that reflect the readiness of users to buy your product. Our content marketing initiative includes creating valuable content that matches the intent of your target audience at different stages of the buyer's journey (blog posts for the awareness stage, product guides for the consideration stage, or case studies for the decision stage). We also focus on optimised headings, meta descriptions (on-page SEO), quality backlinks (off-page SEO) and a fast, mobile-friendly and crawlable website structure (technical SEO). Our lead gen SEO strategy also includes analysing your target audience - that is, why they use specific search queries and the ongoing analysis of performance data.

Though neglected by many businesses, link building and maintenance are critical to the long-term success of any website. We create link-worthy content for your target audience (case studies, reports, and blog posts) that other reputable websites will recognise as being valuable enough to link to. We promote specific content ( guest blogging, PR content) to selected organisations, such as news organisations and industry publications. We also locate broken links on reputable sites and offer your content as a replacement. It is ensured that backlinks are contextually relevant to their setting and unproductive or toxic links are promptly removed.

With increasing numbers of consumers choosing to shop or sign up for services from their mobile devices, we create the perfect mobile optimisation strategy. Before launching your mobile site, we take care of technical elements such as whether your website can adapt perfectly to any phone or tablet screen, whether the pages can load quickly, and whether your mobile site has the same content and structure as your desktop version. To ensure a smooth UX, we make sure that the site has easy-to-use navigation and that the content is clear enough to read. We also ensure that your content is optimised for local SEO and includes conversational keywords and long-tail queries, given the increasing popularity of voice search. As a part of maintenance, we also keep track of keyword performance on mobile devices.