PPC Agency
Q Agency is an award-winning PPC (pay-per-click advertising) end-to-end creative ad agency helping Australian brands increase leads and sales.
Speak with a PPC Specialist Now
Australia’s Leading PPC Agency
- Leverages Google (and other) ad campaigns and platforms (e.g. Meta, Instagram, TikTok, YouTube, Microsoft Bing, LinkedIn), showing you precisely how to ensure every cent of your ad spend leads to results
- Has 150+ 5-star reviews and has been acclaimed as Creative Marketing Agency of the Year
- Has grown 300+ businesses, locally and globally
- Holds Certified Google Partner status
- Generates seamless customer journeys
- Offers a series of case studies that demonstrate our impact as PPC specialists and brings our highly targeted campaigns to life
- Offers founder-level expertise and combines strategy, creative design, marketing and automation
- Optimises PPC strategies and creates data-led campaigns.
From strategy to nurturing leads, Q Agency guides you every step of the way
Q Agency Paid Ads Services
Q Agency offers full-service management. This means we:
- provide a full suite of paid advertising strategies that we establish, manage and analyse. With a perfect combination of strategy and creativity, we make sure every click leads to conversions.
PPC services, online advertising campaigns and Google ad features include:
- Search (text ads on search results pages), Display (visual advertising), Video, Shopping ads, and of course Performance Max, and Google's AI feature that posts across all channels in one campaign move.
Q Agency’s full-service management of PPC options (Search, Display, Shopping.) offers the following benefits:
- Improved CTRs (click-through rates)
- Reduced cost-per-lead
- Optimised ad spend
Q Agency strives to increase conversions on platforms such as Meta and Instagram by:
- ensuring the user experience is pleasant and devoid of issues
- building trust with the consumer (ensuring authentic consistent quality)
- ensuring check-out purchase steps are easy and trustworthy
- optimising mobile conversion (your site is easy to open and use on a mobile device)
- sending emails or ‘ping’ those who have left a shopping cart without checking out.
Q Agency conducts thorough research to develop well-designed campaigns. This research includes:
- developing insights from audience demographics, commentary (on social media most specifically) and website/consumer feedback.
- analysing competitors, their Google advertising, their pay-per-click advertising and their ad placement (among other elements).
- analysing industry trends (including SEO lead generation and B2B target approaches), other local businesses and results from competitor research (as published).
- conducting keyword research and refining the same for PPC advertising.
Q Agency make sure that ad copy, design, and landing pages work together to maximise conversions. The customer's journey needs to be both enjoyable and seamless. In addition:
- Q Agency creates landing pages that score well on Google Analytics, are visually appealing, and load quickly.
- The conversion tracking is accurate and fast and the agency keeps records of ads that have been particularly well received so that features may be replicated on other platforms.
As a PPC advertising agency, Q Agency seeks to both re-market and/or re-target visitors who may not have converted to leads. As digital marketing specialists, they understand the importance of adaptability and the need for search engine marketing and PPC campaigns to respond to consumer variables.
Q Agency thrives on creative adaption and aims to strengthen campaigns through the power of analytics and understanding the lived experience of the consumer.
Why Partner with Q Agency for PPC Advertising
1.
Data-Driven PPC Management
It focuses on highly targeted campaigns, measurable results, maximising ROI and conversion-led optimisations.
2.
End-to-End PPC Strategy
Q Agency conducts keyword research, creates ads collaboratively with the client, sets up campaigns, tests and tracks performance and proactively adjusts campaign activity.
3.
Multi-Platform Expertise
Q Agency strategically places ads on the Google platform, Meta, YouTube, and Microsoft Bing (formerly Bing). Tiktok, Instagram, and more recently, LinkedIn, are other considered resources.
4.
Scalable Campaigns for Every Business
Whether it’s local or national, Q Agency delivers tailored PPC solutions. It carefully selects the types of campaigns that will best suit your business with apps, shopping ads, videos or search elements among popular PPC services.
Our Clients love us
See what they’re saying about us and how we've helped transform their businesses.
Platforms We Specialise In
Google Ads (Search, Display, Shopping & Video)
Q Agency is a Certified Google Partner. Knowing Google checks this status regularly, the agency’s ongoing capability to maximise outcomes for its clients is a proud achievement. Q Agency has led organisations to 1200% growth in SEO traffic and has an excellent track record in locating the best relevant keywords for your business. We also offers video ads and paid search options, displays and shopping features within its creative, data-driven approach.
Microsoft Ads (formerly Bing Ads)
Q Agency focuses on additional audience reach by attending to the rich potentials of Microsoft advertising campaigns. 'Copilot's' (Microsoft's AI platform) ROI has been excellent to date, primarily because of its capability to compose headlines, offer visuals and provide insights. The system allows alteration of the 'voice tone' and supports the type of creative specialisation that consumers expect.
Microsoft advertising platforms such as Yahoo!, LinkedIn, AOL, DuckDuckGo and MSN are all dedicated to paid search campaigns. Q Agency has the PPC management expertise to take full advantage of these platforms to ensure your business growth.
Facebook & Instagram Ads
Q Agency is keenly aware of potential customers who may have visited your site but have not yet converted to a sale. In such cases Q may focus on:
- Retargeting - Sending ads that a viewer may have shown interest in but not yet 'bought'
- Locating lookalike audiences - Identifying new audience groups who share strong traits with an already known group - and targeting that fresh audience
- Dynamic creative testing - Particularly useful on platforms such as Meta where an intended ad may appear in various forms and configurations. Measuring the forms to determine the most popular typically leads to a personal and engaging ad journey.
YouTube Ads
Q Agency is highly adept at video-based brand awareness and conversion campaigns. Additionally, YouTube ads can be generated from within the Google Ads platform. The power of visual media combined with the high value of word/phrase searches, provides a comprehensive option for digital marketing. YouTube uses the consumer's setting and search/viewing history to target ads that are most likely to interest them .Responsive display ads can also be generated in Google Ads where we upload various visual assets and the systems selects appropriately for differing platforms.
Responsive display ads can also be generated in Google Ads where we upload various visual assets and the systems selects appropriately for differing platforms.
Scaled Ad Spend to $20k per month and maintained 8.6x ROAS on Facebook.
Real results, transparent timeframe.
Our PPC Process - From Strategy to Scale
1.
Discovery & Goal Setting
Q Agency works in concert with clients at all stages of a campaign to ensure transparency.
Working together we:
● Identify the target audience
● Ensure objectives are clear and scalable
● Allocate budget (including online advertising and search ads).
2.
Keyword & Competitor Research
Keywords are vital for both SEO purposes and PPC campaigns. Search engine marketing is all about mastering the approach to how search engine ranking occurs, and the likelihood of a pay-per-click (PPC) success story.
As already stated, understanding the nature and relevance of keywords and Google searches is invaluable for ROI growth.
When conducting keyword and competitor research, the following tools are utilised:
● SEMrush
● Google Keyword Planner
● Ahrefs
● Similarweb
● SparkToro
3.
Campaign Setup & Ad Creation
Q Agency is serious about campaign set-up, creative content, and ad creation assets and will:
● establish the goods or services to be targeted
● generate custom ad copy
● establish PPC advertising avenues
● develop the campaign timeline and associated task sets
● develop brand identity
● leverage Google Ads campaigns
● conduct A/B testing across multiple sites, site types or across multiple ad formats.
4.
Optimisation & Budget Management
Ongoing management is vital for a successful campaign outcome. Within this phase, Q Agency:
● proactively adjusts bids
● filters negative keywords
● maintains vigilance on changes to Google search analytics
● optimises cost-per-conversion
● consolidates Google ads management
5.
Reporting & Performance Analysis
As PPC specialists, Q agency provides transparent results with Google Analytics and Looker Studio dashboards.
Whether you are considering pay-per-click or desire a comprehensive marketing coverage of your digital marketing objectives, Q distinguishes itself with its synergy of human expertise and wise selection of automation tools.
PPC platforms with associated PPC marketing excellence, are just two of Q Agency's specialisations.
Why PPC Works for Your Business
PPC marketing and PPC ad campaigns have strong value for organisations seeking business growth. Advantages of PPC are:
- It's measurable and scalable.
- It's fast.
- PPC is ideal for targeted traffic and e-commerce revenue.
- PPC strategies align with almost all online advertising models.
- Businesses can reach high-intent users instantly, generate leads, and track every click.
- Impressive metrics: “2–4x average ROI,” “30% lower cost per lead.”
- Pay-per-click advertising relies on and benefits from automation. Data feedback to both clients and Q Agency is fast and reliable.
PPC is not confined to any one section of the web. PPC social media ads offer a key option for many industries and the Google Display Network allows you to choose just where and when ads will appear. This can be important for businesses that find their customers are most likely to be online at specific times of the day and wish to take advantage of that presence.
PPC ad campaigns are, in a word, responsive. Businesses have an immediate opportunity to alter, cancel, or introduce, a PPC ad.
Book a PPC consultation with Q Agency today - your PPC agency of choice.
PPC Results That Drive Real Growth
Our Track Record of Success
Whether you are in e-commerce, real estate, SaaS, hospitality, local business, or indeed any industry that sells goods or services, Q Agency is the best option for your next digital PPC advertising campaign.
Paid advertising can have a powerful impact when done correctly. In one case, a business with a scaled ad spend of 20K month, maintained 8.6x ROAS (return on ad spend) after Q Agency worked with them on optimised ad, conversion tracking and curated PPC ads.
Transparent Reporting
Utilising and sharing real-time dashboards and proactive ROI tracking, and daily assessment of analytics offers our clients real-time opportunities to amend campaign elements and to ensure their sites rank high on search engine results pages.
What is Growth for Us?
Q Agency aims for maximum growth and marketing success for each and every client, whether you are a two-person team or have 1000+ employees. As valued digital marketing partners, it strives to raise your website's visibility and provide you with the highest traffic possible.
Your business growth is our priority. With data-driven strategies, we create highly targeted campaigns that not only drive your e-commerce revenue via paid searches but also elevate your brand.
Frequently asked questions
Our PPC services include target audience identification, understanding objectives, budget allocation, keyword research, campaign setup, optimisation, and reporting performance analysis.
Q Agency will work with you to establish the best rate for you. However, our minimum recommended ad spend starts at $1500 per month. Clients often start with a lower amount to ensure they have ample opportunity to collect data results, optimise and refine, after which they may reassess and amend.
If you know your target audience well and already have a good relationship with them, you might get results quickly. Usually it takes 60 to 90 days to see the results. Q will advise during discussions so that time-frames can be appropriately catered for.
Pay-per-click advertising and search engine optimisation are both tools a PPC ad agency will tend to include in their PPC advertising services. SEO is all about ensuring your landing pages and website content is visible and clearly credited by search engines. PPC is the process of advertisers making a payment for every click their target audience makes on their website advertisements.
A business may wish to pause a campaign because of a funding crisis or if goods or services are no longer available. They may also be paused if the campaign is underperforming. Typically, adjusting a campaign is preferable to pausing it because after a long gap, it might lose impact and relevance among the consumers.
Q Agency uses tools such as Google analytics to track campaigns and to establish performance via specific metrics such as click-through-rates (CTR) and return on ad spend (ROAS). Performance is reported depending on the stakeholders. A CEO might wish to see final performance statistics and key KPI and a CFO may want more detail on spend/click advertising elements.
Q Agency works with businesses of all sizes and industry types. If you have a website and want to expand your business via that site, Q can become your digital marketing partner and assist your growth.
Q will assist any organisation in any industry area, assuming you have a website (or desire to have one) and are looking for higher traffic and sales. It generally caters to industries such as service-based industries, hotels, local cafes, e-commerce, SaaS platforms, health and lifestyle organisations. However, there is a lot of potential for other industries too.
Yes. Q Agency's business objective is to be a 'one stop' agency for any business wanting to maximise their website traffic, optimise ad spend, and locate perfect ad placement.
When PPC campaigns align with search engine results and social media strategies, a comprehensive and visible presence is created. Creating highly targeted campaigns can raise that visibility profile even higher.
Book a Call with a Specialist
