Digital Marketing Case Study: How Raising $2m in Crowdfunding Helped Drink West Grow
Four years ago, they were busted giving away free beers, now Drink West have just opened a multi-million dollar brewery and are the official beer of the UFC. Q Agency has been along for the ride the whole way.
Q Agency played a vital role in helping Drink West achieve its business goals. The agency’s innovative marketing strategies helped the increase brand awareness and reach new customers across Australia.
Q Agency developed a wildly successful Shannon Noll commercial that showcased the brand’s unique selling proposition. The commercial generated over 4m views across Facebook, Instagram & Youtube.
The agency also created a compelling crowdfunding video and extensive document that helped Drink West secure $2m in funding. With Q Agency’s help, the brand established an official UFC partnership, which helped reach a wider audience. The agency also helped Drink West get its products on store shelves and on tap across 320 locations.
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Q Agency helped Drink West achieve significant milestones, including opening a brewery and securing over 320 stockists, through effective marketing strategies and brand promotion.
Q Agency’s marketing strategies helped Drink West become the official beer of UFC providing a significant boost in brand exposure.
Additionally, Q Agency’s efforts to secure media placements resulted in Drink West being featured in major news articles such as the Australian Financial Review and on TV, further increasing brand recognition and sales.