CASE STUDY
What if a bleeding-edge crypto investment firm had legacy and stature?
How we brought pedigree plus performance to MHC Digital’s website
MHC Digital is a cryptocurrency and blockchain investment firm founded by Mark H. Carnegie, and bolstered by his 30 years of experience in Wall Street investment, billion-dollar mergers and corporate advisory. They wanted to know: what would happen if their website could bring that trusted pedigree to the prospering-yet-perilous crypto space?
A stewardfast steward through treacherous terrain.
Newly-developing crypto markets present undeniable opportunity for canny investors, as the old (and more importantly, archaic-and-expensive) infrastructure for global transactions proves entirely unable to compete.
But — just like with many bleeding-edge technologies — regulation has struggled to keep up, and many pseudo-experts have appeared to take advantage of genuine-and-deserved investor excitement.
Enter Mark Carnegie and his team — bringing both decades of trusted experience in capital markets, and an innovation-forward approach to investment.
But their website wasn’t communicating either of these core pillars — so they came to us.
Credibility at the speed of change.
We partnered with MHC Digital to design and build a website that struck this delicate balance without falling into the canyon of mediocrity.
The clean, professional brand mark and typography evoke trusted financial institutions (and speak to Mark’s extended tenure in this realm) — but smooth animated transitions, 3D imagery, and subtle interactive elements demonstrate MHC’s unquestionable ability to push the frontiers of technological possibility.
It’s not all about communication, though — behind the scenes of the website, a robust-but-nuanced system prequalifies leads to ensure they’re only connected with serious investors.
Now, their site helps to emphasise their relevance and capability to seasoned crypto investors, without sacrificing the ability to reassure uncertain investors who are new to the space — setting them up for rapid growth by bringing all of their strengths to the fore where it matters most for a digital-first firm: their website.
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