CASE STUDY
What if an online mystery shopping platform took a deep dive into its own customer experience?
How we Helped HUMII 5X their Website Traffic to Reach Leading Retailers
Humii had already set the stage for next-generation online customer experience. As the first and only online platform to combine cutting-edge technology with data collected by real anonymous shoppers across the entire online shopping experience, their unique selling point was the business itself. But their utility, their usability for brands, their ability to offer deep insights into customer sentiment, wasn’t coming through on their website and they started to wonder: why wasn’t their digital presence resonating with customers? Was it time to mystery shop their own website, unpick the elements, and rebuild?
Pairing product focus with personality
Humii had already reimagined mystery shopping for the 21st century, but they were struggling to bring that disruptive mentality to their own website. That’s why they came to us for help. We helped Humii define what their website should do, identifying their desire to marry usability with visual appeal, so that their website clearly defined their product and their brand vision.
Building a smart, sassy website for conversion
Building on that basis, www.humii.co partners purpose with personality to create a new high-performance, high-engagement digital presence. The bold colours and playful website design are a perfect antidote to Humii’s tech-heavy premise, making it approachable and fun at every touchpoint, while the clean, clear template provides a seamless flow of information and action from homepage to footer. The new website perfectly balances Humii’s market-leading tech with its meaningful CX mission, creating a space that clearly defines their point of difference with a tongue-in-cheek grin.
With the new website established, Humii now has a digital persona that matches their industry-shifting business acumen, and a website that has already boosted traffic, connecting them with CX-focused brands from across the globe.
Book a Call with a Specialist
