Melbourne Cup Advertising
Get your business seen during the Melbourne Cup.
- Your ad on 9Now's coverage of the Cup, and across news sites, apps and audio
- Shown only in the suburbs, and to the customers, you choose
- Planned, built and run by our paid media team, with creative from our studio
Where your ads run
Melbourne Cup, Tuesday 3 November
The race that stops a nation now streams on 9Now.
On Tuesday 3 November the sweep goes round, the meeting gets pushed and the whole office crowds around a screen for the race. More of them every year are watching it live and free on 9Now, and programmatic can put your ad in front of it.
You buy the audience, not the slot: the suburbs, ages and interests you choose, on connected TVs, laptops and phones, with the budget set where you are comfortable. We book it, build the creative to spec, watch it live on the day and keep it tuned through the Carnival.
2.08m
watched the 2025 race
Average national audience, broadcast and streaming.
463k
streamed it on 9Now
The audience a programmatic buy can reach by suburb, age and interest.
+24.8%
more 9Now viewers than the year before
The race is moving to the streams, where your ad is targeted and measured.
Live for Cup week
Your ad on 9Now for the race.
The quickest way to see programmatic work for your business. If the Cup pays, the 3 month trial picks up from there.
- 01
Book a free 30 min call
Tell us who you want to reach and what a win looks like: foot traffic, enquiries, orders or a brand people remember on the day.
- 02
We build your plan
Audiences, budget, schedule and the creative specs you will need, in one plan you sign off. Video, display and audio from the studio if you need it.
- 03
You are live for the race
Your ads run around the Cup on 9Now and across the web, and we keep tuning them through the Carnival, with the results in AllNow the week after.
Trusted by 300+ brands, locally and nationally
Google reviews
What our clients say
on Google.
225+ 5 star reviews
Verified Google Business Profile
As seen in
Highly recommend Q Agency. They set up the branding for our small business and managed to execute our vision perfectly. They take the time to really listen to what you are after and have excellent attention to detail. We would be lost without their team.
Q Agency understood the reason why we exist and as a marketing agency is helping us get the messaging across. High five to Cassandra and Michael, they and the agency really care.
We are extremely pleased with the work done on our website. The team demonstrated professionalism and expertise throughout the process, we could not be happier with the outcome.
Josh and the team are very professional, friendly, and work hard to ensure you are happy and get exactly what you are after. Very happy with the website Q Agency delivered and will continue to use their five star service.
Consistently blown away by the speed, quality and cost-efficiency of the team at Q Agency. They have levelled up the humii website 10x since we started with them and we're stoked with the outcome.
I can't tell you the impact that working with Q Agency has had on my business. They don't just do marketing, they become part of your business, understanding your goals and driving real results.
Exceptional team to work with. We have used their services for web design, SEO and email marketing so far and the quality of work has been great and timely.
Steph has been awesome to work with on our Google Ads. Super professional, transparent, and actually delivers results. She genuinely cares about the business and always keeps me in the loop.
Q helped us upgrade our website, developing best practice UX and UI for better user journeys and to drive lead volume. They care about our results and know the right levers to pull to get us the outcomes we need.
Steph and the team at Q Agency are amazing to work with. Excellent communication and very helpful from start to finish, and delivered our project to a high standard.
Came to Q for a Shopify refresh and they absolutely delivered. The new website is faster, cleaner, and way easier for customers to use.
The head of digital at Q Agency has legitimately been the best to work with. Actively tries to grow our business and gives common sense advice rather than marketing jargon.
It has been great to work with the team at Q Agency. Smooth and fast process, we love our new website.
Our paid ads are performing better than ever, and communication has been clear and proactive throughout. Highly recommend them for anyone wanting real results from their ad spend.
The SEO team were amazing to work with and took the time to understand me and my business. I have already had great feedback about the new website and just could not be happier.
Q Agency and Steph have been excellent to work with. Steph has been very knowledgeable, understanding and thorough in assisting with our new website build.
Could not ask for anything more from this incredible company. They come to you with innovation, commitment and consistency. Their knowledge and implementation is helping me to scale my business beyond what I ever thought would be possible.
The team went above and beyond to understand our business goals and create a digital marketing strategy that truly delivered results.
Highly recommended, very professional.
Thanks for the dedicated and tailored work to create exactly what we were after.
Thanks for the dedicated and tailored work to create exactly what we were after.
Highly recommended, very professional.
The team went above and beyond to understand our business goals and create a digital marketing strategy that truly delivered results.
Could not ask for anything more from this incredible company. They come to you with innovation, commitment and consistency. Their knowledge and implementation is helping me to scale my business beyond what I ever thought would be possible.
Q Agency and Steph have been excellent to work with. Steph has been very knowledgeable, understanding and thorough in assisting with our new website build.
The SEO team were amazing to work with and took the time to understand me and my business. I have already had great feedback about the new website and just could not be happier.
Our paid ads are performing better than ever, and communication has been clear and proactive throughout. Highly recommend them for anyone wanting real results from their ad spend.
It has been great to work with the team at Q Agency. Smooth and fast process, we love our new website.
The head of digital at Q Agency has legitimately been the best to work with. Actively tries to grow our business and gives common sense advice rather than marketing jargon.
Came to Q for a Shopify refresh and they absolutely delivered. The new website is faster, cleaner, and way easier for customers to use.
Steph and the team at Q Agency are amazing to work with. Excellent communication and very helpful from start to finish, and delivered our project to a high standard.
Q helped us upgrade our website, developing best practice UX and UI for better user journeys and to drive lead volume. They care about our results and know the right levers to pull to get us the outcomes we need.
Steph has been awesome to work with on our Google Ads. Super professional, transparent, and actually delivers results. She genuinely cares about the business and always keeps me in the loop.
Exceptional team to work with. We have used their services for web design, SEO and email marketing so far and the quality of work has been great and timely.
I can't tell you the impact that working with Q Agency has had on my business. They don't just do marketing, they become part of your business, understanding your goals and driving real results.
Consistently blown away by the speed, quality and cost-efficiency of the team at Q Agency. They have levelled up the humii website 10x since we started with them and we're stoked with the outcome.
Josh and the team are very professional, friendly, and work hard to ensure you are happy and get exactly what you are after. Very happy with the website Q Agency delivered and will continue to use their five star service.
We are extremely pleased with the work done on our website. The team demonstrated professionalism and expertise throughout the process, we could not be happier with the outcome.
Q Agency understood the reason why we exist and as a marketing agency is helping us get the messaging across. High five to Cassandra and Michael, they and the agency really care.
Highly recommend Q Agency. They set up the branding for our small business and managed to execute our vision perfectly. They take the time to really listen to what you are after and have excellent attention to detail. We would be lost without their team.
Faqs
Questions about Melbourne Cup advertising.
Straight answers. If yours is not here, ask on the call.
How do I advertise during the Melbourne Cup?
Through programmatic advertising. Instead of booking a TV slot, we buy your audience on 9Now's live and on-demand streams and across news sites, apps and audio, targeted by suburb, age and interest. You tell us who you want to reach on a 30 min call, we build the plan and the creative, and you are live for Cup week.
Do I need a TV-sized budget?
No. You buy the audience, not the slot, so the budget is set where you are comfortable and spent only on the people in your plan. We size it with you on the call.
Do I need a TV ad?
No. Our studio makes the video, display and audio creative to each publisher's specs, or adapts what you already have.
Can I target just my area?
Yes. Your ads can be limited to the postcodes or suburbs you serve, or a radius around your store or showroom, so you are not paying to reach people who will never visit.
When do I need to book?
Cup day is Tuesday 3 November. Plans signed off by Friday 23 October leave time for creative and publisher approvals. Later bookings are sometimes possible, so ask on the call.
What happens after the Cup?
The week after, you see the results in AllNow: who you reached, where the ads ran, and the enquiries that followed. If it paid, a 3 month programmatic trial picks up from there.
225+ Google reviews
Cup week is close
Get seen on Cup day.
A 30 min call with our paid media team: who you want to reach, where your ad runs, and how we get you live for Tuesday 3 November.
