Trusted by 300+ brands, locally and nationally
Which one is you?
Nobody steering your ads, or never run them?
Pick the one that fits. Each starts with a different first step, and both end with a number you can hold us to.
Switching agencies
The ads are running. Nobody is steering.
- The monthly report is a screenshot and a "looking good".
- You could not say what a lead costs you right now.
- You are not sure anyone has logged in this month.
First step: Grant us read-only access to your Google and Meta accounts. We audit the live account, the tracking and the landing page.
Starting from zero
Never run ads, but need them to grow.
- How much do you actually need to spend a month?
- Google or Meta, both, or neither?
- Will the money just disappear?
First step: A 30 minute call. We work out what a customer is worth to you, what a click costs in your market, and whether ads pay back.
Creative from the studio
Creative that converts.
The next generation of lead generation
What our PPC management services include.
Most accounts run 2 or 3 of these channels, plus the page and the tracking; the audit tells us which.
Reporting you can read
Reporting you can actually read.
AllNow, our own reporting platform, puts spend, cost per lead, leads and revenue from Google, Meta, Analytics and your CRM in one place, with a plain-English note each month on what changed.
How (and why) our PPC process works
This is paid ads at Q.
Every account starts with a strategy and tracking phase before a dollar is spent. Month 1 is setup, month 2 is launch, month 3 is where cost per lead settles.
Step 01 · Week 1
Audit
Existing paid performance and campaign structure: what is working, what is wasted, and what a lead currently costs you.
You get: a plain-English read of the account.
Step 02 · Week 1
Competitor gaps
Competitor gap analysis and ad placement research. Who is winning the auction, on what, and where they are not showing up.
You get: the gaps worth taking.
Step 03 · Weeks 2 to 3
Account and tech audit
Conversion tracking and landing page alignment, fixed before spend. GA4, call tracking and CRM handoff wired.
You get: every lead with a source and a cost.
Step 04 · Week 3
PPC strategy
Campaign and keyword strategy, channel order, and the media budget the maths supports.
You get: a one-page plan with a number.
Step 05 · Month 2
Implementation
Campaigns built with intention and best practice. Creative from the studio: 4 to 6 variants a month.
You get: live campaigns and first leads.
Step 06 · Month 3 on
Tracking and testing
Metrics monitored, tests run, spend moved toward what returns. Retargeting brings back the ones who bounced.
You get: a monthly report against the baseline.
Why one team
Why choose Q as your PPC company?
Go beyond the click. A lot of agencies say they are full-service; we have the creative and web teams in the building to build the whole conversion journey, not just the ad.
- Trust the team that Google trusts: a certified Google Partner with a dedicated account manager at Google.
- Success-centric, platform-agnostic: Google, Microsoft, Meta, TikTok, LinkedIn or YouTube, whichever reaches your targets best.
- Growth by the numbers: 300+ businesses grown and 225+ 5-star Google reviews to show for it.
Channels
Every channel. The right one first.
Search catches demand, social creates it, remarketing joins them. Most accounts start on one and add the second when the first pays.
Google reviews
What our clients say
on Google.
225+ 5 star reviews
Verified Google Business Profile
As seen in
Highly recommend Q Agency. They set up the branding for our small business and managed to execute our vision perfectly. They take the time to really listen to what you are after and have excellent attention to detail. We would be lost without their team.
Q Agency understood the reason why we exist and as a marketing agency is helping us get the messaging across. High five to Cassandra and Michael, they and the agency really care.
We are extremely pleased with the work done on our website. The team demonstrated professionalism and expertise throughout the process, we could not be happier with the outcome.
Josh and the team are very professional, friendly, and work hard to ensure you are happy and get exactly what you are after. Very happy with the website Q Agency delivered and will continue to use their five star service.
Consistently blown away by the speed, quality and cost-efficiency of the team at Q Agency. They have levelled up the humii website 10x since we started with them and we're stoked with the outcome.
I can't tell you the impact that working with Q Agency has had on my business. They don't just do marketing, they become part of your business, understanding your goals and driving real results.
Exceptional team to work with. We have used their services for web design, SEO and email marketing so far and the quality of work has been great and timely.
Steph has been awesome to work with on our Google Ads. Super professional, transparent, and actually delivers results. She genuinely cares about the business and always keeps me in the loop.
Q helped us upgrade our website, developing best practice UX and UI for better user journeys and to drive lead volume. They care about our results and know the right levers to pull to get us the outcomes we need.
Steph and the team at Q Agency are amazing to work with. Excellent communication and very helpful from start to finish, and delivered our project to a high standard.
Came to Q for a Shopify refresh and they absolutely delivered. The new website is faster, cleaner, and way easier for customers to use.
The head of digital at Q Agency has legitimately been the best to work with. Actively tries to grow our business and gives common sense advice rather than marketing jargon.
It has been great to work with the team at Q Agency. Smooth and fast process, we love our new website.
Our paid ads are performing better than ever, and communication has been clear and proactive throughout. Highly recommend them for anyone wanting real results from their ad spend.
The SEO team were amazing to work with and took the time to understand me and my business. I have already had great feedback about the new website and just could not be happier.
Q Agency and Steph have been excellent to work with. Steph has been very knowledgeable, understanding and thorough in assisting with our new website build.
Could not ask for anything more from this incredible company. They come to you with innovation, commitment and consistency. Their knowledge and implementation is helping me to scale my business beyond what I ever thought would be possible.
The team went above and beyond to understand our business goals and create a digital marketing strategy that truly delivered results.
Highly recommended, very professional.
Thanks for the dedicated and tailored work to create exactly what we were after.
Michael and his team have been excellent in design and support throughout our project. They understood exactly what we wanted, and nailed it.
Michael and his team have been excellent in design and support throughout our project. They understood exactly what we wanted, and nailed it.
Thanks for the dedicated and tailored work to create exactly what we were after.
Highly recommended, very professional.
The team went above and beyond to understand our business goals and create a digital marketing strategy that truly delivered results.
Could not ask for anything more from this incredible company. They come to you with innovation, commitment and consistency. Their knowledge and implementation is helping me to scale my business beyond what I ever thought would be possible.
Q Agency and Steph have been excellent to work with. Steph has been very knowledgeable, understanding and thorough in assisting with our new website build.
The SEO team were amazing to work with and took the time to understand me and my business. I have already had great feedback about the new website and just could not be happier.
Our paid ads are performing better than ever, and communication has been clear and proactive throughout. Highly recommend them for anyone wanting real results from their ad spend.
It has been great to work with the team at Q Agency. Smooth and fast process, we love our new website.
The head of digital at Q Agency has legitimately been the best to work with. Actively tries to grow our business and gives common sense advice rather than marketing jargon.
Came to Q for a Shopify refresh and they absolutely delivered. The new website is faster, cleaner, and way easier for customers to use.
Steph and the team at Q Agency are amazing to work with. Excellent communication and very helpful from start to finish, and delivered our project to a high standard.
Q helped us upgrade our website, developing best practice UX and UI for better user journeys and to drive lead volume. They care about our results and know the right levers to pull to get us the outcomes we need.
Steph has been awesome to work with on our Google Ads. Super professional, transparent, and actually delivers results. She genuinely cares about the business and always keeps me in the loop.
Exceptional team to work with. We have used their services for web design, SEO and email marketing so far and the quality of work has been great and timely.
I can't tell you the impact that working with Q Agency has had on my business. They don't just do marketing, they become part of your business, understanding your goals and driving real results.
Consistently blown away by the speed, quality and cost-efficiency of the team at Q Agency. They have levelled up the humii website 10x since we started with them and we're stoked with the outcome.
Josh and the team are very professional, friendly, and work hard to ensure you are happy and get exactly what you are after. Very happy with the website Q Agency delivered and will continue to use their five star service.
We are extremely pleased with the work done on our website. The team demonstrated professionalism and expertise throughout the process, we could not be happier with the outcome.
Q Agency understood the reason why we exist and as a marketing agency is helping us get the messaging across. High five to Cassandra and Michael, they and the agency really care.
Highly recommend Q Agency. They set up the branding for our small business and managed to execute our vision perfectly. They take the time to really listen to what you are after and have excellent attention to detail. We would be lost without their team.
Your paid media team
The Sydney PPC team behind the work.
A named account manager runs the plan and you deal directly with the specialist on your account. Everyone is in Sydney, at our Penrith head office or our Martin Place office.
PPC agency, Sydney
Digital media buying that returns, reported honestly.
Q Agency is a PPC agency and digital media buying agency in Sydney, working with businesses across Australia from our head office in Penrith and our city office on Martin Place. We run PPC (pay-per-click) advertising on Google Ads, Meta, YouTube, TikTok, LinkedIn and ChatGPT Ads for companies that need the spend to come back as enquiries and sales. Media is billed to your own accounts, so you see every dollar of spend and the account stays yours. Before we buy a click we fix the page it lands on and wire the tracking, so every lead has a source and a cost from month 1.
More paid ads case studies: Uphire, 4 times the monthly lead volume and $300k in revenue from Google Ads; Battery World, 40% store sales growth in 2 months; Adenbrook, cost per conversion down 37%; and The Bootlegger Bar, a 35x return on ad spend over one Valentine's weekend on Meta.
How much should you spend on Google Ads? The maths, not a guess
Customer value, click cost and conversion rate: the 3 numbers that set a budget that pays back.
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Faqs
Q answers your PPC Qs.
Straight answers. If yours is not here, ask on the call.
What is included in Q Agency's PPC management?
Audience and objective work, budget allocation, keyword research, campaign setup, weekly optimisation, landing page and tracking, and plain-English monthly reporting. Media is billed to your own accounts.
How is PPC performance tracked and reported?
GA4, conversion events and call tracking wired before launch, then a monthly report in AllNow against your month-one baseline: spend, cost per lead, leads and revenue.
What is an average monthly spend on Google Ads?
Enough for the platform to learn, and no more than a lead can pay for. The number depends on your market and cost per lead; we work it out with you in the audit before you spend.
Do I have to wait long to get PPC results?
Month 1 is tracking, page and setup. Month 2 is launch and first leads. Month 3 is where the account finds its feet and cost per lead settles.
What is the difference between PPC and SEO?
PPC buys the click today; SEO earns it over months. Ads for momentum this quarter, SEO for the long game, both from one team where the budget allows.
Can a business pause or change a PPC campaign?
Yes, any time. Accounts sit in your business, so nothing is locked behind us.
Do you offer campaigns that combine SEO and PPC?
Yes. The same keyword research runs both, and one report shows what each channel returned.
Can PPC enhance other marketing channels?
Yes. Search data tells us what to write, remarketing carries social and email audiences back, and landing page tests improve the whole site.
Who owns the ad accounts and data?
You do. Spend is billed to your card, in your accounts, and everything stays with you if we part ways.
How is PPC management scoped?
We scope it with you after the first call, based on the channels, the creative and the landing pages your account needs. Media is billed to your own ad accounts.
What is digital media buying?
Media planning decides which channels, audiences and timing will reach your buyers; digital media buying is purchasing those placements and running them. As a digital media buying agency we do both across Google, Meta, YouTube, TikTok, LinkedIn and ChatGPT Ads, then move spend toward the channel that returns.
Where is your PPC agency based?
Q Agency started in Penrith and our head office is still at 10/2115 Castlereagh Rd, with a city office at 39 Martin Place, Sydney. Our PPC management team works from both and runs campaigns for businesses across Australia.
225+ Google reviews
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A senior strategist asks the right questions and maps out the plan we would execute to grow your business.
