Every Mountain Culture venue, ranking from one search strategy.
- 90 to 1,500
- organic sessions a month, 12 months
- 13x
- organic traffic to venue listings, first 12 months
- 57
- target keywords at number one (131 of 274 on page one)
- 41%
- growth in AI search visibility
Per-venue local SEO for Emu Plains, Katoomba, Redfern, Melbourne and Hobart, then content and AI search work. "Redfern brewery" hit number one inside 3 months. Hobart profile views up 87%.
"It gives us a nice focus for the venues to drive foot traffic now that we have a solid 12 months of SEO work behind us."
The problem
A 5-venue craft brewery with a loyal following and almost no search visibility beyond its own name. 90 organic sessions a month.
What we did
Rebuild the keyword strategy around what drinkers actually search for, and give every venue its own local page rather than one national site.
- Keywords drinkers use, not brewers. Mapped demand by venue and occasion: "brewery near me", "Katoomba pub", "Redfern beer garden", events and functions.
- A page for every venue. Per-venue local pages with opening hours, menus, events and schema, plus Google Business Profiles tuned for each suburb.
- Event and function content. Monthly event pages and function copy built for the searches that fill a venue on a Tuesday.
- The AI search layer. FAQs, structured data and llms.txt so the venues appear in ChatGPT and Google AI Overviews as well as the map pack.
What happened
Organic sessions went from 90 to 1,500 a month in a year. 131 of 274 target keywords on page one, 57 at number one. The work has since shifted from volume to conversion.
225+ Google reviews
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