225+ 5 star Google reviewsRebranding Agency
Rebranding that keeps what still works
A rebrand is a decision about what changes and what stays. We audit what the current brand has earned, decide with you whether it needs a refresh, an evolution or a new identity, then design the system and roll it out so customers follow you across.
Trusted by 300+ brands, locally and nationally
Which one is you?
Outgrown your brand, lands on our desk.
Pick the one that sounds like you. All 3 start with an audit of the brand you have.
Outgrown the brand
The business is bigger, better or different from the one the logo was drawn for. Customers still see the old one.
- Keep
- the name and what people recognise
- Change
- the strategy, the identity system and every touchpoint, in one changeover
Merger, new owner, new market
Merging brands, a sale, or a move into a market where the current name does not travel.
- Keep
- the equity worth carrying across, decided by the audit
- Change
- possibly the name, certainly the story, the identity and the rollout plan
Looks dated, works fine
Customers are loyal, the phone rings, the brand just looks 10 years old next to the competition.
- Keep
- the logo's bones, the colour, the tone people know
- Change
- a refresh: type, system, photography and templates, without confusing anyone
What a rebrand includes
What is inside a rebrand at Q?
Refreshes use 3 or 4 of these 8 parts; a full rebrand uses all of them, and the audit tells you which you need.
The changeover
Switch every touchpoint on the same launch day.
A rebrand is finished when customers see it everywhere at once: website, signage, socials, vehicles, email, invoices. We plan the changeover like a launch, with the old brand redirected to the new one and nothing left half-changed.
How a rebrand runs
How does a rebrand work at Q?
Most rebrands take 10 to 16 weeks across 6 stages, including rollout; naming and multi-brand systems take longer and are scoped up front.
Audit
Audit
What the brand has earned, where it fails, and what customers and staff say. Refresh, evolve or rebrand decided.
Strategy
Strategy
Who it is for, what it promises and how it sounds, written down. Naming if the name has to change.
Identity
Identity concepts
We develop 2 or 3 directions for the identity, test them against the audit, and choose one.
System
System and guidelines
Type, colour, layout, photography, tone. Guidelines and templates built for the team.
Rollout
Rollout
Website, signage, vehicles, print and digital designed in priority order, suppliers managed.
Launch
Changeover
Everything switches on the same day. Old brand redirected, customers told, nothing left half-changed.
Google reviews
What our clients say
on Google.
225+ 5 star reviews
Verified Google Business Profile
As seen in
Highly recommend Q Agency. They set up the branding for our small business and managed to execute our vision perfectly. They take the time to really listen to what you are after and have excellent attention to detail. We would be lost without their team.
Q Agency understood the reason why we exist and as a marketing agency is helping us get the messaging across. High five to Cassandra and Michael, they and the agency really care.
We are extremely pleased with the work done on our website. The team demonstrated professionalism and expertise throughout the process, we could not be happier with the outcome.
Josh and the team are very professional, friendly, and work hard to ensure you are happy and get exactly what you are after. Very happy with the website Q Agency delivered and will continue to use their five star service.
Consistently blown away by the speed, quality and cost-efficiency of the team at Q Agency. They have levelled up the humii website 10x since we started with them and we're stoked with the outcome.
I can't tell you the impact that working with Q Agency has had on my business. They don't just do marketing, they become part of your business, understanding your goals and driving real results.
Exceptional team to work with. We have used their services for web design, SEO and email marketing so far and the quality of work has been great and timely.
Steph has been awesome to work with on our Google Ads. Super professional, transparent, and actually delivers results. She genuinely cares about the business and always keeps me in the loop.
Q helped us upgrade our website, developing best practice UX and UI for better user journeys and to drive lead volume. They care about our results and know the right levers to pull to get us the outcomes we need.
Steph and the team at Q Agency are amazing to work with. Excellent communication and very helpful from start to finish, and delivered our project to a high standard.
Came to Q for a Shopify refresh and they absolutely delivered. The new website is faster, cleaner, and way easier for customers to use.
The head of digital at Q Agency has legitimately been the best to work with. Actively tries to grow our business and gives common sense advice rather than marketing jargon.
It has been great to work with the team at Q Agency. Smooth and fast process, we love our new website.
Our paid ads are performing better than ever, and communication has been clear and proactive throughout. Highly recommend them for anyone wanting real results from their ad spend.
The SEO team were amazing to work with and took the time to understand me and my business. I have already had great feedback about the new website and just could not be happier.
Q Agency and Steph have been excellent to work with. Steph has been very knowledgeable, understanding and thorough in assisting with our new website build.
Could not ask for anything more from this incredible company. They come to you with innovation, commitment and consistency. Their knowledge and implementation is helping me to scale my business beyond what I ever thought would be possible.
The team went above and beyond to understand our business goals and create a digital marketing strategy that truly delivered results.
Highly recommended, very professional.
Thanks for the dedicated and tailored work to create exactly what we were after.
Michael and his team have been excellent in design and support throughout our project. They understood exactly what we wanted, and nailed it.
Michael and his team have been excellent in design and support throughout our project. They understood exactly what we wanted, and nailed it.
Thanks for the dedicated and tailored work to create exactly what we were after.
Highly recommended, very professional.
The team went above and beyond to understand our business goals and create a digital marketing strategy that truly delivered results.
Could not ask for anything more from this incredible company. They come to you with innovation, commitment and consistency. Their knowledge and implementation is helping me to scale my business beyond what I ever thought would be possible.
Q Agency and Steph have been excellent to work with. Steph has been very knowledgeable, understanding and thorough in assisting with our new website build.
The SEO team were amazing to work with and took the time to understand me and my business. I have already had great feedback about the new website and just could not be happier.
Our paid ads are performing better than ever, and communication has been clear and proactive throughout. Highly recommend them for anyone wanting real results from their ad spend.
It has been great to work with the team at Q Agency. Smooth and fast process, we love our new website.
The head of digital at Q Agency has legitimately been the best to work with. Actively tries to grow our business and gives common sense advice rather than marketing jargon.
Came to Q for a Shopify refresh and they absolutely delivered. The new website is faster, cleaner, and way easier for customers to use.
Steph and the team at Q Agency are amazing to work with. Excellent communication and very helpful from start to finish, and delivered our project to a high standard.
Q helped us upgrade our website, developing best practice UX and UI for better user journeys and to drive lead volume. They care about our results and know the right levers to pull to get us the outcomes we need.
Steph has been awesome to work with on our Google Ads. Super professional, transparent, and actually delivers results. She genuinely cares about the business and always keeps me in the loop.
Exceptional team to work with. We have used their services for web design, SEO and email marketing so far and the quality of work has been great and timely.
I can't tell you the impact that working with Q Agency has had on my business. They don't just do marketing, they become part of your business, understanding your goals and driving real results.
Consistently blown away by the speed, quality and cost-efficiency of the team at Q Agency. They have levelled up the humii website 10x since we started with them and we're stoked with the outcome.
Josh and the team are very professional, friendly, and work hard to ensure you are happy and get exactly what you are after. Very happy with the website Q Agency delivered and will continue to use their five star service.
We are extremely pleased with the work done on our website. The team demonstrated professionalism and expertise throughout the process, we could not be happier with the outcome.
Q Agency understood the reason why we exist and as a marketing agency is helping us get the messaging across. High five to Cassandra and Michael, they and the agency really care.
Highly recommend Q Agency. They set up the branding for our small business and managed to execute our vision perfectly. They take the time to really listen to what you are after and have excellent attention to detail. We would be lost without their team.
Your design team
The people behind the work.
Creative direction from Michael, with designers who work inside your brand system every day. Everyone is in Sydney.
Rebranding agency, Sydney
Rebranding that customers follow across.
Q Agency is a branding and rebranding agency in Sydney working with businesses across Australia. We rebrand companies that have outgrown their identity, merged, changed hands or moved into a new market: hospitality groups, trades, professional services firms, health practices, retailers and technology companies.
The first decision is how much to change. Most brands have earned something worth keeping, whether that is a name, a colour, a tone or a reputation in one suburb, and a rebrand that throws it all away starts again from zero with customers. So we audit before we design: what people recognise, what they misread, what the team is embarrassed by. Then we agree whether it is a refresh, an evolution or a new identity, and scope only that.
The second decision is the changeover. A rebrand is finished when the website, the signage, the vehicles, the socials and the invoices all change on the same day, with the old brand redirected to the new one. Because the same studio builds the site, shoots the content and writes the copy, we plan and run that day rather than hand it to whoever comes next.
Faqs
Questions we get about rebranding.
Straight answers. If yours is not here, ask on the call.
Do we need a rebrand or a refresh?
A refresh keeps the strategy and updates the expression; a rebrand changes what you stand for or who you are for. The audit tells us which, and we scope the one you need.
Will we lose customers who know the old brand?
Not if the changeover is planned. We decide what to carry across, tell customers before the switch, and redirect the old brand to the new one on every channel.
How long does a rebrand take?
Most rebrands take 10 to 16 weeks, including rollout. Naming, research and multi-brand systems take longer and are scoped up front.
Do we have to change the name?
Usually not. A name change is a separate decision made in the audit, and only when the current one is wrong for the market or cannot be owned.
Can you rebrand the website at the same time?
Yes, and we recommend it. The designers who make the identity build the site, so it relaunches on the changeover day rather than months later.
What does a rebrand cost?
It depends on scope: refresh, evolution or full rebrand, and how much rollout. We scope it with you after the audit.
Who does the work?
Creative direction from Michael, brand strategy from Josh, copy from Mat, and designers in Sydney who then apply the system across the rollout.
What do we get at the end?
Guidelines, templates and source files you own, a website and touchpoints that all changed on the same day, and a studio that already knows the system for whatever comes next.
225+ Google reviews
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A senior strategist asks the right questions and maps out the plan we would execute to grow your business.
