Trusted by 300+ brands, locally and nationally
Which one is you?
Which move puts your rankings at risk?
Pick the one ahead of you. The risk review covers all 3.
Platform change
WordPress to Webflow, WooCommerce to Shopify, or off a legacy CMS.
- Keep
- content, URLs where possible, and every ranking worth having
- Change
- the platform, with each URL mapped one to one before launch
Redesign or restructure
Same platform, new design, new sitemap. The quiet killer, because nobody calls it a migration.
- Keep
- the pages that earn traffic, identified before anything is deleted
- Change
- design and structure, with redirects for every moved or merged page
Domain or brand change
A rebrand, a merger, or a .com.au consolidation.
- Keep
- the authority the old domain earned
- Change
- the domain, with a change-of-address plan and months of monitoring
What a migration includes
Protect your rankings with 8 checks in every migration plan.
This is the checklist we run on every move, whether or not we built the new site.
Why this page exists
Traffic up or traffic gone: a migration decides which.
Thermoline and Mrs Fields both changed sites, and the checklist decided which one grew.
Without a plan
Thermoline rebuilt without redirects, before working with us: 2,900 monthly sessions became 895. The decline lasted 3 years.
With one
Mrs Fields migrated to Shopify on the full checklist: 61% more organic sessions 10 months later.
Already dropped?
Recovery is possible while the old URLs can still be reconstructed. The sooner the map is rebuilt, the more comes back.
How a migration runs
How does a migration work at Q?
Your migration runs in 6 stages around the build timeline, whether we are building the new site or working alongside the team that is.
Baseline
Baseline
Every ranking URL, keyword and conversion recorded. The number the move is judged against.
Map
Redirect map
Old URLs to new, one to one, reviewed page by page for everything that earns traffic.
Parity
Content and metadata parity
Titles, schema, internal links and the content itself carried or deliberately improved.
Staging
Staging checks
Redirects, canonicals, sitemaps and indexing controls verified before DNS moves.
Launch
Launch day
Redirects live, sitemaps submitted, change-of-address filed if the domain moves.
Watch
30 days of monitoring
Search Console checks: coverage, 404s, movement. Fixes shipped as they surface.
Why one team
Brand, website and ads, without the handovers.
Most sites are built in isolation: a brand guide handed to a web team, then handed again to whoever runs the ads. Something is lost at every handover. Here the same plan runs all 4.
- Flexible and future-proofed: your team can make changes whenever they need to, and existing systems are integrated, not thrown out.
- Digital experiences that cut through: custom builds from scratch, in clean and robust code, when an off-the-shelf site will not do your idea justice.
- Selling from launch week: the designer who made the brand builds the site, and the campaigns launch the week it goes live.
Rebuilding with a redirect plan to protect rankings
A rebuild planned to protect your rankings.
Most traffic drops after a new website are not Google. They are a missing redirect map. Every rebuild we ship comes with one, and with a baseline taken before launch so you can see what changed.
- Rank and traffic baseline before a line of code
- One-to-one redirect map for every URL
- Metadata, schema and internal links carried over
- Search Console monitored after launch
Without a plan
2.9k to 895
Monthly sessions after a rebuild with no redirects. Thermoline, before Q.
With one
+61%
Organic sessions 10 months after a Shopify migration. Mrs Fields.
Google reviews
What our clients say
on Google.
225+ 5 star reviews
Verified Google Business Profile
As seen in
Highly recommend Q Agency. They set up the branding for our small business and managed to execute our vision perfectly. They take the time to really listen to what you are after and have excellent attention to detail. We would be lost without their team.
Q Agency understood the reason why we exist and as a marketing agency is helping us get the messaging across. High five to Cassandra and Michael, they and the agency really care.
We are extremely pleased with the work done on our website. The team demonstrated professionalism and expertise throughout the process, we could not be happier with the outcome.
Josh and the team are very professional, friendly, and work hard to ensure you are happy and get exactly what you are after. Very happy with the website Q Agency delivered and will continue to use their five star service.
Consistently blown away by the speed, quality and cost-efficiency of the team at Q Agency. They have levelled up the humii website 10x since we started with them and we're stoked with the outcome.
I can't tell you the impact that working with Q Agency has had on my business. They don't just do marketing, they become part of your business, understanding your goals and driving real results.
Exceptional team to work with. We have used their services for web design, SEO and email marketing so far and the quality of work has been great and timely.
Steph has been awesome to work with on our Google Ads. Super professional, transparent, and actually delivers results. She genuinely cares about the business and always keeps me in the loop.
Q helped us upgrade our website, developing best practice UX and UI for better user journeys and to drive lead volume. They care about our results and know the right levers to pull to get us the outcomes we need.
Steph and the team at Q Agency are amazing to work with. Excellent communication and very helpful from start to finish, and delivered our project to a high standard.
Came to Q for a Shopify refresh and they absolutely delivered. The new website is faster, cleaner, and way easier for customers to use.
The head of digital at Q Agency has legitimately been the best to work with. Actively tries to grow our business and gives common sense advice rather than marketing jargon.
It has been great to work with the team at Q Agency. Smooth and fast process, we love our new website.
Our paid ads are performing better than ever, and communication has been clear and proactive throughout. Highly recommend them for anyone wanting real results from their ad spend.
The SEO team were amazing to work with and took the time to understand me and my business. I have already had great feedback about the new website and just could not be happier.
Q Agency and Steph have been excellent to work with. Steph has been very knowledgeable, understanding and thorough in assisting with our new website build.
Could not ask for anything more from this incredible company. They come to you with innovation, commitment and consistency. Their knowledge and implementation is helping me to scale my business beyond what I ever thought would be possible.
The team went above and beyond to understand our business goals and create a digital marketing strategy that truly delivered results.
Highly recommended, very professional.
Thanks for the dedicated and tailored work to create exactly what we were after.
Michael and his team have been excellent in design and support throughout our project. They understood exactly what we wanted, and nailed it.
Michael and his team have been excellent in design and support throughout our project. They understood exactly what we wanted, and nailed it.
Thanks for the dedicated and tailored work to create exactly what we were after.
Highly recommended, very professional.
The team went above and beyond to understand our business goals and create a digital marketing strategy that truly delivered results.
Could not ask for anything more from this incredible company. They come to you with innovation, commitment and consistency. Their knowledge and implementation is helping me to scale my business beyond what I ever thought would be possible.
Q Agency and Steph have been excellent to work with. Steph has been very knowledgeable, understanding and thorough in assisting with our new website build.
The SEO team were amazing to work with and took the time to understand me and my business. I have already had great feedback about the new website and just could not be happier.
Our paid ads are performing better than ever, and communication has been clear and proactive throughout. Highly recommend them for anyone wanting real results from their ad spend.
It has been great to work with the team at Q Agency. Smooth and fast process, we love our new website.
The head of digital at Q Agency has legitimately been the best to work with. Actively tries to grow our business and gives common sense advice rather than marketing jargon.
Came to Q for a Shopify refresh and they absolutely delivered. The new website is faster, cleaner, and way easier for customers to use.
Steph and the team at Q Agency are amazing to work with. Excellent communication and very helpful from start to finish, and delivered our project to a high standard.
Q helped us upgrade our website, developing best practice UX and UI for better user journeys and to drive lead volume. They care about our results and know the right levers to pull to get us the outcomes we need.
Steph has been awesome to work with on our Google Ads. Super professional, transparent, and actually delivers results. She genuinely cares about the business and always keeps me in the loop.
Exceptional team to work with. We have used their services for web design, SEO and email marketing so far and the quality of work has been great and timely.
I can't tell you the impact that working with Q Agency has had on my business. They don't just do marketing, they become part of your business, understanding your goals and driving real results.
Consistently blown away by the speed, quality and cost-efficiency of the team at Q Agency. They have levelled up the humii website 10x since we started with them and we're stoked with the outcome.
Josh and the team are very professional, friendly, and work hard to ensure you are happy and get exactly what you are after. Very happy with the website Q Agency delivered and will continue to use their five star service.
We are extremely pleased with the work done on our website. The team demonstrated professionalism and expertise throughout the process, we could not be happier with the outcome.
Q Agency understood the reason why we exist and as a marketing agency is helping us get the messaging across. High five to Cassandra and Michael, they and the agency really care.
Highly recommend Q Agency. They set up the branding for our small business and managed to execute our vision perfectly. They take the time to really listen to what you are after and have excellent attention to detail. We would be lost without their team.
Your web team
The people behind the work.
Led by Jake. A named account manager runs the plan and you deal directly with the designer and developer on your build. Everyone is in Sydney.
Website migration services
SEO migrations for rebuilds, replatforms and domain changes.
Q Agency runs website migrations for businesses across Australia: platform changes, redesigns, restructures and domain moves, for sites we build and for sites built by other teams. The service exists because the most expensive SEO problem we see is a new website launched without a migration plan.
The method is deliberately unexciting. A full baseline of what ranks and earns before anything changes. A one-to-one redirect map covering every URL, not a blanket redirect to the homepage. Metadata, schema and internal links carried across or consciously improved. Staging verified before DNS moves, and Search Console monitored after launch. On Shopify, Webflow and WordPress moves the platform quirks are already known, because we build on all 3.
The stakes are on this page: Thermoline lost two-thirds of its sessions to a rebuild without redirects before finding us; Mrs Fields gained 61% after a migration run on the checklist. If a rebuild is coming, the risk review will tell you exactly what is exposed, whoever builds the new site.
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Faqs
Q answers your migration Qs.
Straight answers. If yours is not here, ask on the call.
Why did our traffic drop after the new website?
Almost always missing redirects, deleted or merged pages, or lost metadata, not a Google penalty. The old URLs still hold the rankings, and they now point at nothing.
Can lost rankings be recovered?
Usually, in part or in full, if the old URL set can be reconstructed from archives and analytics. The longer the gap, the less comes back, so speed matters.
Do we need this if you are building our new site?
No, it is included in every Q build. This page is for moves where another team builds the site, or where the move already happened.
How long does a migration take?
The SEO work runs alongside your build: baseline and map before launch, 30 days of monitoring after. It rarely delays a launch; it does change the launch checklist.
Will a domain change hurt us?
Handled properly, a dip of weeks, not a loss. Change-of-address, one-to-one redirects and holding the old domain make the difference.
Does a redesign on the same platform need a migration plan?
If URLs, page structure or content change, yes. Same-platform redesigns cause a large share of the drops we are called to fix, precisely because nobody calls them migrations.
Can you work with our developer?
Yes, that is common. We supply the baseline, the map and the launch checklist, verify staging, and monitor after launch while they build.
What does a migration cost?
Scoped by URL count and complexity after the free risk review. It is a fraction of what a lost year of organic traffic costs.
225+ Google reviews
Let's talk
Book a call with a specialist.
A senior strategist asks the right questions and maps out the plan we would execute to grow your business.
