Trusted by 300+ brands, locally and nationally
- ~50collections carry most of a store's search demandNot 5,000 products. Structure those first.
- 14xorganic sessions for Tile and Bath Co in 17 monthsOrganic compounds; Shopping ads reset every month.
- +61%organic sessions after a planned Shopify migrationMrs Fields. The same move without a plan usually loses traffic.
- 0rankings for manufacturer copy pasted across a categoryDuplicate product content is the most common ecommerce SEO leak.
Q client results from the case study sheet, plus category-level observations from our audits.
Which one is you?
Where are you starting from?
Pick the one that sounds like you. Both start with the same audit of your collections.
Big catalogue
Thousands of SKUs. No organic sales.
- Paid Shopping does the selling; organic brings the brand name and nothing else.
- Collections were built for the menu, not for what people search.
- Product copy is the manufacturer's, pasted across the category.
First step: Audit which collections rank, which should, and what revenue each carries. Then fix the architecture before writing a word.
Moving platform
Off WooCommerce or Magento, onto Shopify.
- Everyone says the rankings will survive. Nobody has a plan for it.
- Hundreds of URLs, variants and filters to map.
- The developer and the SEO have never met.
First step: Baseline every ranking URL, map redirects one to one, carry metadata and schema across, and monitor Search Console after launch.
Lead-gen SEO vs ecommerce SEO
Same Google. Different rules.
A service website has 30 pages. A store has 3,000. The playbook changes.
What is Ecommerce SEO?
Ecommerce SEO is the work that gets a store found for the searches behind its products: "outdoor tiles", "gluten free cookies delivered", "granite benchtop suppliers". It is decided mostly at the collection level, because that is where the searches with volume land.
A store has hundreds or thousands of pages built from a template, most saying nothing the manufacturer did not. Ecommerce SEO decides which collections should exist and which search each one owns, writes the collection and product content from demand, fixes the technical problems that come with size (filters, variants, duplicates, speed), and keeps every ranking through platform changes.
Why it matters now
- 14xorganic sessions in 17 months for Tile and Bath Co. Organic is the channel that compounds while Shopping ads reset every month.
- 61%more organic sessions 10 months after Mrs Fields moved to Shopify with a migration plan. Without one, the same move usually loses traffic.
- 50collections carry the demand for most stores, not 5,000 products. Structure those and the rest follows.
Not for you if: you have a handful of products and no search demand for the category yet. Shopping ads and a good product page will do more than an SEO programme.
Our Ecommerce SEO Strategy
Your audit decides which of these 6 you need.
Part 01 of 06
Collection architecture
Which collections should exist, how they nest, and which search each one owns. Most stores have collections built for the menu, not for demand; "outdoor tiles" and "pool tiles" are different searches and need different pages. This is where most ecommerce SEO wins come from.
What it changes: Shoppers land on a category that matches what they searched instead of a product page with no context.
Part 02 of 06
Product page content
Titles, descriptions, specifications and FAQs written from what people search, at scale. Templates for hundreds of SKUs, hand-written for the ones that carry the revenue. Manufacturer copy pasted across a category ranks for nothing.
What it changes: Product pages give Google and the customer a reason to choose you over the same item elsewhere.
Part 03 of 06
Technical SEO for stores
Faceted navigation, duplicate variants, pagination, out-of-stock handling, speed on product pages. The things that make a 5,000-page store crawl like a 50-page one, or not.
What it changes: Crawl budget goes to pages that sell, and thin variant pages stop competing with each other.
Part 04 of 06
Shopify and platform migrations
A rank and traffic baseline, a one-to-one redirect map for every URL, metadata and structured data carried across, and Search Console monitored after launch. Mrs Fields gained 61% 10 months after theirs.
What it changes: You move platform without losing the rankings and revenue you already had.
Part 05 of 06
Organic shopping and product schema
Product, offer, review and availability schema so your products appear in Google's free shopping listings and are quoted correctly by AI assistants. Merchant Center kept in sync.
What it changes: Your products appear in the free shopping results, with price and stock read correctly.
Part 06 of 06
Content that sells the category
Buying guides, comparisons and how-tos for the questions people ask before they buy. Linked into the collections they lead to, so the content carries the rankings and the collection carries the sale.
What it changes: You rank for the way people describe the problem, not just the product name.
What each fix does
| What we do | What it changes |
|---|---|
| Rebuild collection architecture around demand | Gives Google a page for each search with volume, and gives your products a parent that passes authority. |
| Write collection and product content at scale | Replaces manufacturer copy with pages that say something. Templated for the long tail, hand-written for revenue SKUs. |
| Handle facets, variants and pagination | Stops Google spending its crawl on filter permutations and duplicate variants, so the pages that matter get indexed. |
| Plan the migration before the build | Baseline, one-to-one redirects, metadata and schema carried across. Rankings arrive at the new store instead of being lost. |
| Complete product, offer and review schema | Puts products in free shopping listings and lets AI assistants quote price, availability and rating correctly. |
| Publish buying guides linked into collections | Catches the questions asked before the purchase and hands the reader to the collection that answers them. |
Reporting you can read
Reporting you can actually read.
AllNow, our own reporting platform, puts organic sessions, revenue and orders by collection, alongside Shopping ads and your store analytics, compared with month 1 in one place, with a plain-English note each month on what changed.
How ecommerce SEO works at Q
How ecommerce SEO works at Q.
Architecture and technical fixes in month 1; content at scale from month 2. Ecommerce SEO trends at 3 months and pays at 6 to 12, faster if the catalogue is already indexed.
Step 01 · Weeks 1 to 3
Audit and baseline
Which collections and products rank, which should, crawl and indexing health, revenue by page.
You get: a collection-by-collection baseline and the architecture we would change.
Step 02 · Month 1
Architecture and technical
Collection structure agreed, duplicates and facets handled, product schema and Merchant Center in place.
You get: a store Google can crawl cleanly and a structure built for demand.
Step 03 · Months 2 to 3
Content at scale
Collection and product content written against demand; templates for the long tail, hand-written for the revenue SKUs.
You get: every collection and revenue product saying something the manufacturer copy does not.
Step 04 · Month 3 onward
Guides, links, reporting
Category content and earned links; organic revenue by collection reported against the baseline, next to Shopping ads.
You get: a monthly report in orders and revenue, not just sessions.
Google reviews
What our clients say
on Google.
225+ 5 star reviews
Verified Google Business Profile
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Highly recommend Q Agency. They set up the branding for our small business and managed to execute our vision perfectly. They take the time to really listen to what you are after and have excellent attention to detail. We would be lost without their team.
Q Agency understood the reason why we exist and as a marketing agency is helping us get the messaging across. High five to Cassandra and Michael, they and the agency really care.
We are extremely pleased with the work done on our website. The team demonstrated professionalism and expertise throughout the process, we could not be happier with the outcome.
Josh and the team are very professional, friendly, and work hard to ensure you are happy and get exactly what you are after. Very happy with the website Q Agency delivered and will continue to use their five star service.
Consistently blown away by the speed, quality and cost-efficiency of the team at Q Agency. They have levelled up the humii website 10x since we started with them and we're stoked with the outcome.
I can't tell you the impact that working with Q Agency has had on my business. They don't just do marketing, they become part of your business, understanding your goals and driving real results.
Exceptional team to work with. We have used their services for web design, SEO and email marketing so far and the quality of work has been great and timely.
Steph has been awesome to work with on our Google Ads. Super professional, transparent, and actually delivers results. She genuinely cares about the business and always keeps me in the loop.
Q helped us upgrade our website, developing best practice UX and UI for better user journeys and to drive lead volume. They care about our results and know the right levers to pull to get us the outcomes we need.
Steph and the team at Q Agency are amazing to work with. Excellent communication and very helpful from start to finish, and delivered our project to a high standard.
Came to Q for a Shopify refresh and they absolutely delivered. The new website is faster, cleaner, and way easier for customers to use.
The head of digital at Q Agency has legitimately been the best to work with. Actively tries to grow our business and gives common sense advice rather than marketing jargon.
It has been great to work with the team at Q Agency. Smooth and fast process, we love our new website.
Our paid ads are performing better than ever, and communication has been clear and proactive throughout. Highly recommend them for anyone wanting real results from their ad spend.
The SEO team were amazing to work with and took the time to understand me and my business. I have already had great feedback about the new website and just could not be happier.
Q Agency and Steph have been excellent to work with. Steph has been very knowledgeable, understanding and thorough in assisting with our new website build.
Could not ask for anything more from this incredible company. They come to you with innovation, commitment and consistency. Their knowledge and implementation is helping me to scale my business beyond what I ever thought would be possible.
The team went above and beyond to understand our business goals and create a digital marketing strategy that truly delivered results.
Highly recommended, very professional.
Thanks for the dedicated and tailored work to create exactly what we were after.
Michael and his team have been excellent in design and support throughout our project. They understood exactly what we wanted, and nailed it.
Michael and his team have been excellent in design and support throughout our project. They understood exactly what we wanted, and nailed it.
Thanks for the dedicated and tailored work to create exactly what we were after.
Highly recommended, very professional.
The team went above and beyond to understand our business goals and create a digital marketing strategy that truly delivered results.
Could not ask for anything more from this incredible company. They come to you with innovation, commitment and consistency. Their knowledge and implementation is helping me to scale my business beyond what I ever thought would be possible.
Q Agency and Steph have been excellent to work with. Steph has been very knowledgeable, understanding and thorough in assisting with our new website build.
The SEO team were amazing to work with and took the time to understand me and my business. I have already had great feedback about the new website and just could not be happier.
Our paid ads are performing better than ever, and communication has been clear and proactive throughout. Highly recommend them for anyone wanting real results from their ad spend.
It has been great to work with the team at Q Agency. Smooth and fast process, we love our new website.
The head of digital at Q Agency has legitimately been the best to work with. Actively tries to grow our business and gives common sense advice rather than marketing jargon.
Came to Q for a Shopify refresh and they absolutely delivered. The new website is faster, cleaner, and way easier for customers to use.
Steph and the team at Q Agency are amazing to work with. Excellent communication and very helpful from start to finish, and delivered our project to a high standard.
Q helped us upgrade our website, developing best practice UX and UI for better user journeys and to drive lead volume. They care about our results and know the right levers to pull to get us the outcomes we need.
Steph has been awesome to work with on our Google Ads. Super professional, transparent, and actually delivers results. She genuinely cares about the business and always keeps me in the loop.
Exceptional team to work with. We have used their services for web design, SEO and email marketing so far and the quality of work has been great and timely.
I can't tell you the impact that working with Q Agency has had on my business. They don't just do marketing, they become part of your business, understanding your goals and driving real results.
Consistently blown away by the speed, quality and cost-efficiency of the team at Q Agency. They have levelled up the humii website 10x since we started with them and we're stoked with the outcome.
Josh and the team are very professional, friendly, and work hard to ensure you are happy and get exactly what you are after. Very happy with the website Q Agency delivered and will continue to use their five star service.
We are extremely pleased with the work done on our website. The team demonstrated professionalism and expertise throughout the process, we could not be happier with the outcome.
Q Agency understood the reason why we exist and as a marketing agency is helping us get the messaging across. High five to Cassandra and Michael, they and the agency really care.
Highly recommend Q Agency. They set up the branding for our small business and managed to execute our vision perfectly. They take the time to really listen to what you are after and have excellent attention to detail. We would be lost without their team.
Your ecommerce SEO team
The people behind the work.
Led by Sophie, with Jake on the platform side. Your account manager runs the plan and the meetings. The specialist doing the work is in every one of them, and you can call either.
Ecommerce SEO, Sydney
Ecommerce SEO agency in Sydney.
Q Agency provides ecommerce SEO services from Sydney to online stores across Australia. We run SEO for retailers and trade suppliers on Shopify and other platforms: tiles and stone, food and gifting, homewares, equipment, and specialist products with large catalogues.
Ecommerce SEO is decided at the collection level. A store with 5,000 products does not need 5,000 pages that rank; it needs the 50 collections that carry search demand to be structured, written and linked properly, and the product pages under them to say something the manufacturer copy does not. We start with an audit of which collections rank, which should, and what revenue each carries, then fix the architecture, write the content at scale, and handle the technical work that lets a large store crawl cleanly. Every programme reports organic revenue by collection against a month-one baseline, next to your Shopping ads, so you can see what the work returns.
We are a Shopify Partner and build and migrate stores as well as ranking them. Tile and Bath Co grew from 1,046 to 14,413 organic sessions a month in 17 months and from $20k to $480k a month in revenue with SEO, ads and the store run as one plan.
Faqs
Questions we get about ecommerce SEO.
Straight answers. If yours is not here, ask on the call.
Should we focus on product pages or collections?
Collections first. They carry the category searches with volume and pass authority to products. Product pages matter for long-tail and for the SKUs that carry revenue; those we write by hand.
Will moving to Shopify lose our rankings?
Not if the migration is planned. Baseline, one-to-one redirect map, metadata and schema carried across, Search Console monitored after launch. Mrs Fields gained 61% 10 months after theirs.
How do we rank thousands of SKUs?
You do not try to rank all of them. Structure the collections for demand, template the long-tail product content, and hand-write the pages that pay. Fix crawl and duplication so Google spends its time on the right pages.
SEO or Google Shopping ads?
Both, usually. Shopping ads sell this month while organic builds; the same product feed and research run both. If budget allows only one at the start, ads first for a new store, SEO first for an established one.
How long does ecommerce SEO take?
Architecture and technical fixes show at 3 months. Revenue from organic compounds at 6 to 12, faster if the catalogue is already indexed.
Do you write the product content?
Yes. Templates for the long tail, written by our team for the revenue SKUs and every collection. You are not handed a spreadsheet to fill.
What about WooCommerce or Magento?
We run SEO on WooCommerce and will migrate from Magento. We do not build new stores on Magento; the platform is chosen for the team that will run it.
How do you report?
Organic sessions, orders and revenue by collection in AllNow, compared with month 1, next to your Shopping ads. A plain-English note each month on what changed.
Not ready to call? Read this first
The ecommerce SEO audit we run on every store.
Collection architecture, product content, technical checks and the migration checklist, in the order we do them. Run it on your own store first.
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