Programmatic Advertising Agency
Programmatic advertising on Australia's biggest screens.
- Streaming TV, news sites, apps, audio and display, bought with data from one plan
- Shown only to the people most likely to buy, not everyone who happens to be there
- A 3 month trial, reported in our AllNow dashboard next to your Google and Meta results
Where your ads run
Trusted by 300+ brands, locally and nationally
Melbourne Cup, Tuesday 3 November
Get your business seen during the Melbourne Cup.
You know the drill. On Tuesday 3 November the sweep goes round, the meeting gets pushed and the whole office crowds around a screen for the race. This year it is streaming live and free on 9Now, and programmatic can put your ad in front of it.
No TV-sized budget needed. You buy the audience, not the slot: the suburbs, ages and interests you choose, on 9Now's live and on-demand streams, connected TVs, laptops and phones, with the budget set where you are comfortable. We book it, build the creative to spec, watch it live on the day and keep it tuned through the Carnival.
2.08m
watched the 2025 race
Average national audience, broadcast and streaming.
463k
streamed it on 9Now
The audience a programmatic buy can reach by suburb, age and interest.
+24.8%
more 9Now viewers than the year before
The race is moving to the streams, where your ad is targeted and measured.
Live for Cup week
Your ad on 9Now for the race.
The quickest way to see programmatic work for your business. If the Cup pays, the 3 month trial picks up from there.
- 01
Book a free 30 min call
Tell us who you want to reach and what a win looks like: foot traffic, enquiries, orders or a brand people remember on the day.
- 02
We build your plan
Audiences, budget, schedule and the creative specs you will need, in one plan you sign off. Video, display and audio from the studio if you need it.
- 03
You are live for the race
Your ads run around the Cup on 9Now and across the web, and we keep tuning them through the Carnival, with the results in AllNow the week after.
The straight answer
Your customers are not on Google all day.
Most businesses advertise in 2 places: Google and social media. Their customers spend most of their day somewhere else, watching 9Now and Kayo, reading the Herald, listening to a podcast on the drive to work, using apps. Programmatic advertising is how you reach them there.
Software buys the ad space for you, one impression at a time, across thousands of websites, apps, streaming TV services and podcasts, and shows your ad only to the people most likely to buy. You are not paying to reach everyone. You are paying to reach the right people, wherever they happen to be.
Kayo, 9Now, 7plus
Streaming TV, bought like digital
The shows and sport people actually watch, with the audience targeting of a Google campaign.
1 plan
Display, video, audio, TV, outdoor
Every channel from one audience and one budget, instead of 5 bookings with 5 publishers.
3 months
The trial
A written test plan, monthly reporting, then your call to scale, change or stop.
Placement by placement
Where your ads ran
Every site, app and show, and what each one brought in, reported in AllNow.
Where your ads run
Australia's biggest publishers, from one plan.
The inventory most agencies in Western Sydney cannot buy. Chosen with you, with a placement list you can see.
CTV and BVOD
Streaming TV
Kayo, 9Now, 7plus and the other BVOD services. Your ad before and during the shows and sport people watch, targeted by audience, suburb, show and genre.
Display and native
News and premium sites
The Sydney Morning Herald and the major news, finance, sport and lifestyle sites, in the articles your customers read.
Audio
Audio and podcasts
Spotify, streaming radio and podcasts, on the drive, at the gym and in the office, where nobody is looking at a screen.
Online video
Video across the web
Pre-roll and in-article video on thousands of sites and apps, for the brand story a search ad cannot tell.
Programmatic display
Apps and the open web
Thousands of sites and apps, bought by audience rather than by name, with the categories you do not want excluded up front.
DOOH
Digital outdoor
Roadside, retail, transit and street furniture screens, bought by postcode and time of day, down to a single panel, for the suburbs your customers live in.
Which one is you?
Reaching new people, or a moment to own?
Pick the one that sounds like you. Both start with the same 30 min call and a written test plan.
Growing
Google and social have plateaued.
- You are paying more for the same leads every quarter.
- Everyone searching for you has already seen you.
- You need new people to know you exist before they search.
First step: Work out who you need to reach that search cannot find, pick the channels they use, and set the 3 month trial up to measure what changes in your search and social results as well.
A moment
There is a season or event your business lives on.
- Spring selling, the Cup, Christmas trade, the summer of cricket.
- You want to be on the screens the whole country is watching that week.
- You need the campaign live by a date.
First step: Build the campaign around the moment: streaming TV and audio in the lead-up, the right suburbs, creative from the studio, and reporting that shows what the week did.
What is programmatic advertising?
Programmatic advertising is software buying ad space for you, one impression at a time, across streaming TV, news sites, apps, podcasts and outdoor screens. You pay to reach the people in your plan, not everyone who happens to be watching.
The management is what decides whether it pays: which audiences and suburbs, which publishers and shows, which creative for which screen, what to exclude, and how to read the results next to Google and Meta rather than on their own. That is the work we do.
Someone opens 9Now
A viewer in one of your suburbs starts a show, opens a news article or a podcast app.
The ad space goes to auction
Advertisers bid for that one impression in a fraction of a second, before the stream or page loads.
We bid only if they match
The person has to fit the audience, suburb and timing in your plan. Everyone else is skipped.
Your ad plays
You pay for that impression, and it shows in your placement report in AllNow.
Moments worth owning
When the whole country is watching the same screens.
Streaming TV and audio in the lead-up, the right suburbs, and creative made for the week. Best planned a few weeks out.
3 November 2026
Melbourne Cup
The first Tuesday in November. Office sweeps, long lunches and the biggest single audience of spring, streaming on 9Now.
26 December to 1 January
Christmas and New Year's Eve
The Boxing Day Test, the sales, the fireworks. The weeks when households are home, watching and planning the year ahead.
December to January
The Big Bash
Every evening through the summer holidays, on the screens families watch together.
March 2027
England in Australia
The Test and one-day series that stop the country, for the brands that want to be on the screen beside them.
September, June
Spring selling and the end of financial year
Property, renovations, cars and the June deadline. The seasons your customers already plan around.
Any date
Your own moment
A launch, an opening, a sale. If there is a week your business needs to be seen, we build the plan around it.
How we're different
Programmatic without the black box.
Every row is a fact about how the campaign runs, not a promise about results.
Reporting you can read
Every placement, every dollar.
AllNow, our own reporting platform, puts your programmatic results beside Google, Meta and the enquiries in your CRM: spend, reach, where the ads ran, what each placement brought in, and leads and revenue against the month before the trial started. Each month comes with a plain-English note on what we are changing and why.
- Where every ad ran, and what it did
- Reach and frequency by channel
- Enquiries and revenue, against the pre-trial baseline
- The decision at the end of the trial, in writing
How the trial works
What to expect from your 3 month trial.
A written plan first, then 3 months of buying, learning and reporting, then your decision.
Everything is reported in AllNow beside your Google and Meta results, so you can see what programmatic added rather than what it moved.
Step 01 · Weeks 1 to 2
Audience and plan
Who you need to reach, which publishers and channels, the budget, the creative needed, and the numbers the trial will be judged on. Agreed in writing.
You get: A test plan you have signed off, and a placement list you can see.
Step 02 · Weeks 2 to 4
Creative and build
Display, video and audio from the studio, campaigns built on the buying platforms, tracking wired so a programmatic enquiry carries its source into GA4 and your CRM.
You get: Campaigns live on the date in the plan.
Step 03 · Months 1 to 3
Buy, learn, adjust
Weekly changes to bids, frequency, audiences and placements. Creative refreshed when the numbers say so. A monthly report in AllNow with a note on what we changed.
You get: A campaign that improves every week, and a record of why.
Step 04 · End of month 3
The decision
What the trial reached, what it brought in, and what it did to your search and social results. A recommendation to scale, change or stop, in writing.
You get: Your call, on evidence.
Google reviews
What our clients say
on Google.
225+ 5 star reviews
Verified Google Business Profile
As seen in
Highly recommend Q Agency. They set up the branding for our small business and managed to execute our vision perfectly. They take the time to really listen to what you are after and have excellent attention to detail. We would be lost without their team.
Q Agency understood the reason why we exist and as a marketing agency is helping us get the messaging across. High five to Cassandra and Michael, they and the agency really care.
We are extremely pleased with the work done on our website. The team demonstrated professionalism and expertise throughout the process, we could not be happier with the outcome.
Josh and the team are very professional, friendly, and work hard to ensure you are happy and get exactly what you are after. Very happy with the website Q Agency delivered and will continue to use their five star service.
Consistently blown away by the speed, quality and cost-efficiency of the team at Q Agency. They have levelled up the humii website 10x since we started with them and we're stoked with the outcome.
I can't tell you the impact that working with Q Agency has had on my business. They don't just do marketing, they become part of your business, understanding your goals and driving real results.
Exceptional team to work with. We have used their services for web design, SEO and email marketing so far and the quality of work has been great and timely.
Steph has been awesome to work with on our Google Ads. Super professional, transparent, and actually delivers results. She genuinely cares about the business and always keeps me in the loop.
Q helped us upgrade our website, developing best practice UX and UI for better user journeys and to drive lead volume. They care about our results and know the right levers to pull to get us the outcomes we need.
Steph and the team at Q Agency are amazing to work with. Excellent communication and very helpful from start to finish, and delivered our project to a high standard.
Came to Q for a Shopify refresh and they absolutely delivered. The new website is faster, cleaner, and way easier for customers to use.
The head of digital at Q Agency has legitimately been the best to work with. Actively tries to grow our business and gives common sense advice rather than marketing jargon.
It has been great to work with the team at Q Agency. Smooth and fast process, we love our new website.
Our paid ads are performing better than ever, and communication has been clear and proactive throughout. Highly recommend them for anyone wanting real results from their ad spend.
The SEO team were amazing to work with and took the time to understand me and my business. I have already had great feedback about the new website and just could not be happier.
Q Agency and Steph have been excellent to work with. Steph has been very knowledgeable, understanding and thorough in assisting with our new website build.
Could not ask for anything more from this incredible company. They come to you with innovation, commitment and consistency. Their knowledge and implementation is helping me to scale my business beyond what I ever thought would be possible.
The team went above and beyond to understand our business goals and create a digital marketing strategy that truly delivered results.
Highly recommended, very professional.
Thanks for the dedicated and tailored work to create exactly what we were after.
Thanks for the dedicated and tailored work to create exactly what we were after.
Highly recommended, very professional.
The team went above and beyond to understand our business goals and create a digital marketing strategy that truly delivered results.
Could not ask for anything more from this incredible company. They come to you with innovation, commitment and consistency. Their knowledge and implementation is helping me to scale my business beyond what I ever thought would be possible.
Q Agency and Steph have been excellent to work with. Steph has been very knowledgeable, understanding and thorough in assisting with our new website build.
The SEO team were amazing to work with and took the time to understand me and my business. I have already had great feedback about the new website and just could not be happier.
Our paid ads are performing better than ever, and communication has been clear and proactive throughout. Highly recommend them for anyone wanting real results from their ad spend.
It has been great to work with the team at Q Agency. Smooth and fast process, we love our new website.
The head of digital at Q Agency has legitimately been the best to work with. Actively tries to grow our business and gives common sense advice rather than marketing jargon.
Came to Q for a Shopify refresh and they absolutely delivered. The new website is faster, cleaner, and way easier for customers to use.
Steph and the team at Q Agency are amazing to work with. Excellent communication and very helpful from start to finish, and delivered our project to a high standard.
Q helped us upgrade our website, developing best practice UX and UI for better user journeys and to drive lead volume. They care about our results and know the right levers to pull to get us the outcomes we need.
Steph has been awesome to work with on our Google Ads. Super professional, transparent, and actually delivers results. She genuinely cares about the business and always keeps me in the loop.
Exceptional team to work with. We have used their services for web design, SEO and email marketing so far and the quality of work has been great and timely.
I can't tell you the impact that working with Q Agency has had on my business. They don't just do marketing, they become part of your business, understanding your goals and driving real results.
Consistently blown away by the speed, quality and cost-efficiency of the team at Q Agency. They have levelled up the humii website 10x since we started with them and we're stoked with the outcome.
Josh and the team are very professional, friendly, and work hard to ensure you are happy and get exactly what you are after. Very happy with the website Q Agency delivered and will continue to use their five star service.
We are extremely pleased with the work done on our website. The team demonstrated professionalism and expertise throughout the process, we could not be happier with the outcome.
Q Agency understood the reason why we exist and as a marketing agency is helping us get the messaging across. High five to Cassandra and Michael, they and the agency really care.
Highly recommend Q Agency. They set up the branding for our small business and managed to execute our vision perfectly. They take the time to really listen to what you are after and have excellent attention to detail. We would be lost without their team.
Programmatic advertising agency, Sydney
Programmatic advertising for Australian businesses.
Q Agency plans and runs programmatic advertising from Penrith for businesses across Western Sydney, Sydney and Australia. Programmatic is software buying ad space one impression at a time across thousands of websites, apps, streaming TV services and podcasts, and showing your ad only to the people most likely to buy. We buy across Australia's biggest publishers, including Kayo, 9Now, 7plus and the major news sites, and across audio, display and digital outdoor, from one plan.
We run it as a 3 month trial with a written test plan, so you see what it does before you commit to anything bigger. Creative comes from the studio next door, the audience data is the same you use for Google and Meta, and every month you see spend, placements, leads and revenue from your CRM in AllNow, next to the rest of your advertising. The campaigns we are proudest of are the ones built around a moment: the Melbourne Cup, the Boxing Day Test, New Year's Eve, the Big Bash and the summer of cricket, when the whole country is watching the same screens.
Programmatic sits inside our paid advertising team, alongside Google Ads, Meta, LinkedIn, TikTok and ChatGPT Ads, so it is planned as part of your advertising rather than bolted on. If you are not sure whether it would pay for a business your size, the first call will tell you.
Faqs
Questions we get about programmatic advertising.
Straight answers. If yours is not here, ask on the call.
What is programmatic advertising?
Software buying ad space for you, one impression at a time, across thousands of websites, apps, streaming TV services and podcasts. Instead of booking a slot with a publisher, you set who you want to reach, and the system bids for the right person in the moment they are watching or reading. We set the audience, the creative and the budget, and report what it brought in.
Isn't this just display ads? Is Google Ads programmatic?
Google Ads is programmatic for Google's own inventory: Search, YouTube and the Display Network. This reaches the rest: Kayo, 9Now and 7plus, the major news sites, podcasts and audio, and apps, bought through independent platforms with audience data Google does not use. Display is one format among several, not the whole thing.
How does streaming TV advertising work?
Your ad plays before or during the shows and sport people watch on 9Now, 7plus, Kayo and similar services, the way a TV ad does. The difference is targeting: you choose the audience, suburbs and the shows or genres, you pay for the people you reach rather than a fixed slot, and you can see what happened afterwards.
How much does programmatic advertising cost?
A media budget, which is the ad space itself, plus our fee to plan, build, run and report it. The media budget depends on who you need to reach and how often; streaming TV costs more per person than display and reaches people nothing else does. We size it for your business in the first call and run it as a 3 month trial, so you see what it does before committing to anything bigger.
Does it work for a small business?
It works for a business with a clear audience and something worth saying to them: a showroom that wants the right households within 20 minutes, a brand launching into a season, a B2B supplier that needs to be seen by a specific trade. It does not suit a business that needs every dollar to bring a lead this week; Google Search does that better. We say which you are in the first call.
Where will my ads appear, and are they brand safe?
On publishers and apps we choose with you, from a list you can see, with the sites and categories you do not want excluded up front. You get a placement report showing exactly where the ads ran and what each placement did.
Can you target just my suburbs, or a radius around my store?
Yes. Audiences can be set by postcode, by a radius around a showroom or clinic, or for digital outdoor, by the individual panel and the time of day it shows. Spend goes where your customers actually are, and the placement report shows what each area did.
What is the 3 month trial?
A written test plan: the audience, the channels, the creative, the budget and the numbers we will judge it on. We run it for 3 months, report every month in AllNow, and at the end you decide whether to scale, change or stop.
What are the benefits over Google and social?
Reach. Your customers spend most of their time somewhere other than Google and Instagram: watching streaming TV, reading the news, listening to podcasts, using apps. Programmatic puts you there, with the same audience data you already use, and it is the layer that makes the Google and social campaigns work harder because more of the people searching have already seen you.
225+ Google reviews
Let's talk
Plan your programmatic trial.
A 30 min call with our paid media team: who you need to reach, which publishers they watch and read, and whether a 3 month trial would pay.
