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- 800mweekly ChatGPT usersOpenAI, 2025. Answers draw on Bing and cited web pages.
- 13%+of Google searches show an AI OverviewAnd rising. The overview sits above the first result.
- 2.5bnprompts a day to ChatGPT aloneMany of them the questions your buyers used to type into Google.
- <1%of web traffic is AI referral todaySmall, growing fast, and worth more per visit because the model has already vouched for you.
Sources: OpenAI, Google, Semrush and Ahrefs AI Overview studies, 2025. Industry figures, not Q client data.
Which one is you?
Where are you starting from?
Pick the one that sounds like you. Both start with the same visibility audit.
Rankings held, clicks fell
You still rank. Fewer people click.
- The answer now sits above the results, and you are not in it.
- Informational traffic dropped; commercial pages held.
- Nobody can tell you how often you are cited.
First step: Run your buyer questions through the models, record who is cited and from which pages, then restructure the pages that should be the source.
The board asked
Someone typed your category into ChatGPT and got 3 competitors.
- You have an SEO programme; AI was not part of it.
- You are not sure if this is a real channel or a headline.
- You need a number, not a hunch.
First step: A citation-share baseline for your buyer questions, then the entity, schema and content work that moves it, reported monthly next to rankings.
Classic search vs AI search
Same web. Different reader.
Language models index the same pages Google does. What changes is how they pick what to quote.
What is AI SEO?
AI SEO, sometimes called GEO, is the work that gets your business named when someone asks ChatGPT, Gemini, Perplexity or Google AI Overviews a question you should be the answer to. The result is not a blue link. It is a sentence in the answer, with your name in it, or without.
Language models draw on the same web Google indexes, but they quote differently. They favour pages that answer a question directly, cite specifics, say plainly who wrote them, and are mentioned by other trusted sources. AI SEO measures how often you are cited for your buyer questions, then changes the content, structured data and authority signals that decide it.
Why it matters now
- Abovethe results. AI Overviews now sit at the top of many Google searches; the click goes to whoever is cited in them, not whoever ranks first below.
- 0is how often most businesses are cited today for their own category. That is the opportunity: few competitors are doing the work yet.
- 2 to 4months for citation share to move for most clients, faster than classic rankings because the field is thin.
Not for you if: your website is slow, thin or badly crawled. Fix the SEO foundation first; models will not cite a page Google cannot read.
Our AI SEO Strategy
Your audit decides which of these 6 you need.
Part 01 of 06
AI visibility audit
The questions your buyers ask, run through ChatGPT, Gemini, Perplexity and Google AI Overviews, with who gets cited and why. Repeated monthly so you can see the share move. Without this, AI SEO is a feeling.
What it changes: You find out exactly how often ChatGPT, Gemini and AI Overviews name you today, and who they name instead.
Part 02 of 06
Source-grade content
Language models quote pages that answer a question directly, cite specifics, and are written by someone who plainly knows. We rewrite the pages that should be sources so they read like one: clear claims, real numbers, plain structure.
What it changes: Your pages get quoted as the source rather than skimmed past, so the answer sends people to you.
Part 03 of 06
Entity clarity
Who you are, what you do, where, and how that connects to the rest of the web. Consistent naming, an About page that says it plainly, organisation and service schema, and profiles that agree with each other.
What it changes: The assistants stop confusing you with similarly named businesses and describe what you actually do.
Part 04 of 06
Structured data
Schema for your organisation, services, FAQs, reviews, locations and people. It is how machines confirm what the page says. Most sites have some; almost none have it complete and consistent.
What it changes: Your prices, locations, services and reviews get read correctly instead of guessed at.
Part 05 of 06
Authority and mentions
Models weight sources that other trusted sources mention. Earned coverage, industry directories, supplier and partner pages, and links from the places your buyers already read.
What it changes: You get mentioned on the sites the assistants already trust, which is how citations are earned.
Part 06 of 06
Classic SEO underneath
None of this works on a site that is slow, badly crawled or thin. AI SEO sits on the same technical, content and link programme; it does not replace it.
What it changes: You keep the Google rankings that still drive most of the traffic while the AI side compounds.
What each fix does
| What we do | What it changes |
|---|---|
| Run your buyer questions through the models monthly | Turns AI visibility from a feeling into a number: who is cited, from which pages, and how that moves. |
| Rewrite source pages to answer directly | Models quote the sentence that answers the question. Direct claims, real numbers and plain structure get quoted; marketing copy does not. |
| Complete organisation, service, FAQ and review schema | Machine-readable confirmation of what the page says. Supports citation in AI Overviews and consistency across models. |
| Make the brand entity consistent everywhere | Same name, same description, same services on your site, your profiles and third-party listings. Models trust what agrees with itself. |
| Earn mentions from sources models already trust | Industry press, directories, supplier and partner pages. Authority for a model is being talked about, not just linked. |
| Keep the classic SEO foundation clean | A slow, thin or badly indexed site is not cited either. Bing indexing matters for ChatGPT. |
Reporting you can read
Reporting you can actually read.
AllNow, our own reporting platform, puts citation share across ChatGPT, Perplexity and AI Overviews for your buyer questions, alongside rankings, sessions and enquiries, compared with month 1 in one place, with a plain-English note each month on what changed.
How AI SEO works at Q
How AI SEO works at Q.
The visibility audit is the first deliverable; content and entity work follow. Citation share moves in months 2 to 4, faster than classic rankings because far fewer businesses are doing the work.
Step 01 · Weeks 1 to 2
Visibility audit
Your buyer questions run through the major models. Who is cited, from which pages, and why.
You get: a citation-share baseline and the pages that should be sources.
Step 02 · Weeks 2 to 4
Entity and schema
Organisation, service, FAQ and review schema completed. Naming and profiles made consistent across the web.
You get: a site machines can confirm, not just read.
Step 03 · Months 2 to 3
Source-grade content
The pages that should be quoted, rewritten to be quotable. New answers for questions nobody owns yet.
You get: pages written to be cited, by people, not generated.
Step 04 · Month 3 onward
Authority and reporting
Mentions and links from trusted sources. Citation share reported monthly next to rankings and enquiries.
You get: a monthly citation-share report you can take to the board.
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Highly recommend Q Agency. They set up the branding for our small business and managed to execute our vision perfectly. They take the time to really listen to what you are after and have excellent attention to detail. We would be lost without their team.
Q Agency understood the reason why we exist and as a marketing agency is helping us get the messaging across. High five to Cassandra and Michael, they and the agency really care.
We are extremely pleased with the work done on our website. The team demonstrated professionalism and expertise throughout the process, we could not be happier with the outcome.
Josh and the team are very professional, friendly, and work hard to ensure you are happy and get exactly what you are after. Very happy with the website Q Agency delivered and will continue to use their five star service.
Consistently blown away by the speed, quality and cost-efficiency of the team at Q Agency. They have levelled up the humii website 10x since we started with them and we're stoked with the outcome.
I can't tell you the impact that working with Q Agency has had on my business. They don't just do marketing, they become part of your business, understanding your goals and driving real results.
Exceptional team to work with. We have used their services for web design, SEO and email marketing so far and the quality of work has been great and timely.
Steph has been awesome to work with on our Google Ads. Super professional, transparent, and actually delivers results. She genuinely cares about the business and always keeps me in the loop.
Q helped us upgrade our website, developing best practice UX and UI for better user journeys and to drive lead volume. They care about our results and know the right levers to pull to get us the outcomes we need.
Steph and the team at Q Agency are amazing to work with. Excellent communication and very helpful from start to finish, and delivered our project to a high standard.
Came to Q for a Shopify refresh and they absolutely delivered. The new website is faster, cleaner, and way easier for customers to use.
The head of digital at Q Agency has legitimately been the best to work with. Actively tries to grow our business and gives common sense advice rather than marketing jargon.
It has been great to work with the team at Q Agency. Smooth and fast process, we love our new website.
Our paid ads are performing better than ever, and communication has been clear and proactive throughout. Highly recommend them for anyone wanting real results from their ad spend.
The SEO team were amazing to work with and took the time to understand me and my business. I have already had great feedback about the new website and just could not be happier.
Q Agency and Steph have been excellent to work with. Steph has been very knowledgeable, understanding and thorough in assisting with our new website build.
Could not ask for anything more from this incredible company. They come to you with innovation, commitment and consistency. Their knowledge and implementation is helping me to scale my business beyond what I ever thought would be possible.
The team went above and beyond to understand our business goals and create a digital marketing strategy that truly delivered results.
Highly recommended, very professional.
Thanks for the dedicated and tailored work to create exactly what we were after.
Michael and his team have been excellent in design and support throughout our project. They understood exactly what we wanted, and nailed it.
Michael and his team have been excellent in design and support throughout our project. They understood exactly what we wanted, and nailed it.
Thanks for the dedicated and tailored work to create exactly what we were after.
Highly recommended, very professional.
The team went above and beyond to understand our business goals and create a digital marketing strategy that truly delivered results.
Could not ask for anything more from this incredible company. They come to you with innovation, commitment and consistency. Their knowledge and implementation is helping me to scale my business beyond what I ever thought would be possible.
Q Agency and Steph have been excellent to work with. Steph has been very knowledgeable, understanding and thorough in assisting with our new website build.
The SEO team were amazing to work with and took the time to understand me and my business. I have already had great feedback about the new website and just could not be happier.
Our paid ads are performing better than ever, and communication has been clear and proactive throughout. Highly recommend them for anyone wanting real results from their ad spend.
It has been great to work with the team at Q Agency. Smooth and fast process, we love our new website.
The head of digital at Q Agency has legitimately been the best to work with. Actively tries to grow our business and gives common sense advice rather than marketing jargon.
Came to Q for a Shopify refresh and they absolutely delivered. The new website is faster, cleaner, and way easier for customers to use.
Steph and the team at Q Agency are amazing to work with. Excellent communication and very helpful from start to finish, and delivered our project to a high standard.
Q helped us upgrade our website, developing best practice UX and UI for better user journeys and to drive lead volume. They care about our results and know the right levers to pull to get us the outcomes we need.
Steph has been awesome to work with on our Google Ads. Super professional, transparent, and actually delivers results. She genuinely cares about the business and always keeps me in the loop.
Exceptional team to work with. We have used their services for web design, SEO and email marketing so far and the quality of work has been great and timely.
I can't tell you the impact that working with Q Agency has had on my business. They don't just do marketing, they become part of your business, understanding your goals and driving real results.
Consistently blown away by the speed, quality and cost-efficiency of the team at Q Agency. They have levelled up the humii website 10x since we started with them and we're stoked with the outcome.
Josh and the team are very professional, friendly, and work hard to ensure you are happy and get exactly what you are after. Very happy with the website Q Agency delivered and will continue to use their five star service.
We are extremely pleased with the work done on our website. The team demonstrated professionalism and expertise throughout the process, we could not be happier with the outcome.
Q Agency understood the reason why we exist and as a marketing agency is helping us get the messaging across. High five to Cassandra and Michael, they and the agency really care.
Highly recommend Q Agency. They set up the branding for our small business and managed to execute our vision perfectly. They take the time to really listen to what you are after and have excellent attention to detail. We would be lost without their team.
Your AI SEO team
The people behind the work.
Led by Sophie and Josh. We use AI in our own operations daily and re-evaluate the stack constantly, so what we recommend has been road-tested on us first.
AI SEO, Australia
AI SEO agency in Australia.
Q Agency provides AI SEO services from Sydney to businesses across Australia. AI SEO, sometimes called generative engine optimisation or GEO, is the work of getting your business cited when someone asks ChatGPT, Gemini, Perplexity or Google AI Overviews a question you should be the answer to.
It is not a replacement for SEO. Language models draw on the same web Google indexes and weight many of the same things: clear, specific, well-structured content from sources other trusted sources mention. What changes is the format. A page that ranks third can still be the one quoted if it answers the question directly, and a page that ranks first can be skipped if it does not. So we measure citation share for your buyer questions from month 1, then rewrite the pages that should be sources, complete the structured data, tighten the entity signals around the brand, and earn the mentions models trust.
We build and run AllNow, the business operating system we built, and use AI across our operations daily. The advice on this page has been tested on our own visibility before it reaches yours.
Faqs
Questions we get about AI SEO.
Straight answers. If yours is not here, ask on the call.
What is AI SEO?
The work of getting your business cited in AI-generated answers: ChatGPT, Gemini, Perplexity and Google AI Overviews. Source-grade content, structured data, clear entity signals and earned authority, measured by how often you are named.
Is AI SEO different from GEO or AEO?
Same thing, different acronyms. Generative engine optimisation and answer engine optimisation both describe getting cited by language models. We call it AI SEO because it sits on top of SEO, not beside it.
Does AI SEO replace normal SEO?
No. Models draw on the same web Google indexes. A slow, thin or badly crawled site will not be cited either. AI SEO is a layer on a working SEO programme.
How do you measure it?
We run your buyer questions through the major models monthly and record who is cited and from which pages. Citation share is reported next to rankings, sessions and enquiries in AllNow.
How long until we are cited?
Citation share moves in months 2 to 4 for most clients, faster than classic rankings because fewer businesses are doing the work. It depends on how much authority you already have.
Is it worth it for a local business?
Increasingly. People ask chat assistants for "a good accountant in Penrith" the same way they ask Google. The same profile, review and entity work drives both.
Do you use AI to write the content?
We use AI in research and operations daily. Source-grade pages are written and edited by our team, because models tend not to cite content that reads like their own output.
Will AI Overviews kill our traffic?
They reduce clicks on informational queries and change little on commercial ones. The answer is to be the source cited in the overview, and to hold the commercial pages that still send the click.
Not ready to call? Read this first
A practical guide to getting cited in AI search.
How the models choose sources, the 5 content patterns they quote, the schema that matters, and a template for measuring citation share yourself.
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