225+ 5 star Google reviewsCompetitor Analysis Services
Competitor analysis that shows why they are winning
- Search, ads, offers, website and reviews compared side by side
- The competitors your buyers actually compare you with
- Findings turned into what to do next
Sample comparison
| You | Rival A | Rival B | |
|---|---|---|---|
| Search visibility | |||
| Ad presence | |||
| Offer and pricing page | |||
| Website speed | |||
| Reviews | |||
| AI search mentions |
- Strong
- Average
- Weak or missing
Trusted by 300+ brands, locally and nationally
$100M+generated revenue
300+businesses grown
50+case studies
What is Competitor Analysis?
A marketing competitor analysis compares how you and the businesses your buyers choose instead show up at every step: when they search, when they see an ad, when they land on the website, and when they read the reviews.
The point is not a spreadsheet of their features. It is finding the specific reasons a buyer picks them, so the plan can close those gaps or compete somewhere they are weak.
What we compare
What we compare against your competitors.
We pick the 3 to 5 competitors that matter with you first.
Search visibility
Who ranks for the searches that sell, and the pages doing the work for them.
Paid ads
Where they advertise, the offers they lead with and the landing pages behind them.
Offer and positioning
What they promise, how they price the conversation, and what makes buyers choose them.
Website experience
Speed, clarity and how easy it is to enquire or buy, page by page.
Reviews and reputation
Volume, rating and what customers praise or complain about.
AI search mentions
Whether ChatGPT, Gemini and Google AI answers recommend them or you.
Agree the competitors
The businesses your buyers compare you with, not just the biggest names.
Map each touchpoint
Search, ads, offers, website, reviews and AI answers, captured for each.
Find the gaps
Where they win, where they are weak, and where nobody is competing yet.
Turn it into a plan
The moves worth making first, and the ones to leave alone.
Google reviews
What our clients say
on Google.
5.0
225+ 5 star reviews
Verified Google Business Profile
As seen in
Olivia TolleySydney Smile Doctor
Highly recommend Q Agency. They set up the branding for our small business and managed to execute our vision perfectly. They take the time to really listen to what you are after and have excellent attention to detail. We would be lost without their team.
John JoannouManufactor Precinct
Q Agency understood the reason why we exist and as a marketing agency is helping us get the messaging across. High five to Cassandra and Michael, they and the agency really care.
Reece NeillMagnolia Kitchens
We are extremely pleased with the work done on our website. The team demonstrated professionalism and expertise throughout the process, we could not be happier with the outcome.
Luke SalibaFTP Playground
Josh and the team are very professional, friendly, and work hard to ensure you are happy and get exactly what you are after. Very happy with the website Q Agency delivered and will continue to use their five star service.
Andy Evanshumii
Consistently blown away by the speed, quality and cost-efficiency of the team at Q Agency. They have levelled up the humii website 10x since we started with them and we're stoked with the outcome.
Suzanne WalkerClear Path Accounting
I can't tell you the impact that working with Q Agency has had on my business. They don't just do marketing, they become part of your business, understanding your goals and driving real results.
Alistair Preston-JonesMountain Culture
Exceptional team to work with. We have used their services for web design, SEO and email marketing so far and the quality of work has been great and timely.
Alex ZambranoZamps Electrical
Steph has been awesome to work with on our Google Ads. Super professional, transparent, and actually delivers results. She genuinely cares about the business and always keeps me in the loop.
Alexandra SGoogle review
Q helped us upgrade our website, developing best practice UX and UI for better user journeys and to drive lead volume. They care about our results and know the right levers to pull to get us the outcomes we need.
Iain FrenchLocked On
Steph and the team at Q Agency are amazing to work with. Excellent communication and very helpful from start to finish, and delivered our project to a high standard.
Chris HowlettGoogle review
Came to Q for a Shopify refresh and they absolutely delivered. The new website is faster, cleaner, and way easier for customers to use.
Richard HengGoogle review
The head of digital at Q Agency has legitimately been the best to work with. Actively tries to grow our business and gives common sense advice rather than marketing jargon.
Mareile Osthushumii
It has been great to work with the team at Q Agency. Smooth and fast process, we love our new website.
Sophie RayGoogle review
Our paid ads are performing better than ever, and communication has been clear and proactive throughout. Highly recommend them for anyone wanting real results from their ad spend.
Holly FenwickGoogle review
The SEO team were amazing to work with and took the time to understand me and my business. I have already had great feedback about the new website and just could not be happier.
Krystle MedinaOne Stop Pallet Racking
Q Agency and Steph have been excellent to work with. Steph has been very knowledgeable, understanding and thorough in assisting with our new website build.
Rebecca Liu-BrennanDance Cirque
Could not ask for anything more from this incredible company. They come to you with innovation, commitment and consistency. Their knowledge and implementation is helping me to scale my business beyond what I ever thought would be possible.
Matthew RahnPower with Purpose
The team went above and beyond to understand our business goals and create a digital marketing strategy that truly delivered results.
Peter ChivasThe Orchard
Highly recommended, very professional.
Michael KoopmanTermina
Thanks for the dedicated and tailored work to create exactly what we were after.
Chris BartushETS IT
Michael and his team have been excellent in design and support throughout our project. They understood exactly what we wanted, and nailed it.
Chris BartushETS IT
Michael and his team have been excellent in design and support throughout our project. They understood exactly what we wanted, and nailed it.
Michael KoopmanTermina
Thanks for the dedicated and tailored work to create exactly what we were after.
Peter ChivasThe Orchard
Highly recommended, very professional.
Matthew RahnPower with Purpose
The team went above and beyond to understand our business goals and create a digital marketing strategy that truly delivered results.
Rebecca Liu-BrennanDance Cirque
Could not ask for anything more from this incredible company. They come to you with innovation, commitment and consistency. Their knowledge and implementation is helping me to scale my business beyond what I ever thought would be possible.
Krystle MedinaOne Stop Pallet Racking
Q Agency and Steph have been excellent to work with. Steph has been very knowledgeable, understanding and thorough in assisting with our new website build.
Holly FenwickGoogle review
The SEO team were amazing to work with and took the time to understand me and my business. I have already had great feedback about the new website and just could not be happier.
Sophie RayGoogle review
Our paid ads are performing better than ever, and communication has been clear and proactive throughout. Highly recommend them for anyone wanting real results from their ad spend.
Mareile Osthushumii
It has been great to work with the team at Q Agency. Smooth and fast process, we love our new website.
Richard HengGoogle review
The head of digital at Q Agency has legitimately been the best to work with. Actively tries to grow our business and gives common sense advice rather than marketing jargon.
Chris HowlettGoogle review
Came to Q for a Shopify refresh and they absolutely delivered. The new website is faster, cleaner, and way easier for customers to use.
Iain FrenchLocked On
Steph and the team at Q Agency are amazing to work with. Excellent communication and very helpful from start to finish, and delivered our project to a high standard.
Alexandra SGoogle review
Q helped us upgrade our website, developing best practice UX and UI for better user journeys and to drive lead volume. They care about our results and know the right levers to pull to get us the outcomes we need.
Alex ZambranoZamps Electrical
Steph has been awesome to work with on our Google Ads. Super professional, transparent, and actually delivers results. She genuinely cares about the business and always keeps me in the loop.
Alistair Preston-JonesMountain Culture
Exceptional team to work with. We have used their services for web design, SEO and email marketing so far and the quality of work has been great and timely.
Suzanne WalkerClear Path Accounting
I can't tell you the impact that working with Q Agency has had on my business. They don't just do marketing, they become part of your business, understanding your goals and driving real results.
Andy Evanshumii
Consistently blown away by the speed, quality and cost-efficiency of the team at Q Agency. They have levelled up the humii website 10x since we started with them and we're stoked with the outcome.
Luke SalibaFTP Playground
Josh and the team are very professional, friendly, and work hard to ensure you are happy and get exactly what you are after. Very happy with the website Q Agency delivered and will continue to use their five star service.
Reece NeillMagnolia Kitchens
We are extremely pleased with the work done on our website. The team demonstrated professionalism and expertise throughout the process, we could not be happier with the outcome.
John JoannouManufactor Precinct
Q Agency understood the reason why we exist and as a marketing agency is helping us get the messaging across. High five to Cassandra and Michael, they and the agency really care.
Olivia TolleySydney Smile Doctor
Highly recommend Q Agency. They set up the branding for our small business and managed to execute our vision perfectly. They take the time to really listen to what you are after and have excellent attention to detail. We would be lost without their team.
Faqs
Questions about competitor analysis.
If your question is not here, ask us on the call.
What is included in a competitor analysis?
A side-by-side view of search visibility, paid ads, offers and positioning, website experience, reviews and AI search mentions for your key competitors, with what to do about each gap.
How many competitors do you look at?
Usually 3 to 5, agreed with you, based on who your buyers actually compare you with.
Can you see how much competitors spend on ads?
We can see where and how often they advertise and what they say. Exact spend is estimated, not reported.
Is this part of a marketing strategy?
Yes. It is built into every strategy we write, and can also be run on its own.
Will you look at AI search?
Yes. We check which businesses AI assistants recommend for your category and why.
225+ Google reviews
Let's talk
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Tell us who you are up against and a senior strategist will walk you through where they are winning.
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