225+ 5 star Google reviewsFree Download: Marketing Plan Checklist
Built for businesses spending $300K+ a year on marketing.
Before you commit the budget, run your plan through 11 checks. See where SEO, ads, brand, your website and follow-up could work harder, then decide what to fund and when.
- See which channels are underperforming and why
- Link every action back to a commercial goal
- Know what to do first, and what it'll cost, before you commit
From the checklist
A taste of the 11 checks.
Each check tells you what to look for. Here are 2 of them.
Check 3: Does your website turn interest into enquiries?
Review mobile usability, the offer, customer proof and your enquiry form. If suitable visitors rarely enquire, website improvements may deserve priority over more traffic.
Check 5: Are enquiries and past customers being followed up?
Review what happens after an enquiry, quote or sale. Email and CRM follow-up can answer buying questions, introduce other relevant services and encourage repeat work.
What is inside
What you'll check.
- 01
Findings: where marketing could work harder
Which customers and services to promote, whether the right buyers can find you, whether your website turns interest into enquiries, how your brand compares, how enquiries and past customers are followed up, and what to keep, change or test.
- 02
Strategy: what to fund and when
One measurable commercial objective, every recommendation tied to a finding, the rollout order and dependencies, each service's role, deliverables and owner, and the full investment with points to review results.
- 03
A plan in practice
A worked example of how a review changes a service business's annual plan without increasing the budget, with the economics, the rollout and when to review.
- 04
Proof from a real plan
How Sydney Poolscapes doubled its reported lead volume with SEO, Google and Meta ads, a Webflow website and HubSpot sales reporting.
Who it's for
Businesses turning over around $5M, and the owners and managers who sign off next year's marketing plan.
Trusted by 300+ brands, locally and nationally
Pair it with
Then cost the plan with your numbers.
Get in touch
Want help closing the gaps?
Talk your plan through with a senior strategist. You do not need to finish the checklist first.
Email info@qagency.com.auCall 1300 087 136