Trusted by 300+ brands, locally and nationally
Who we work with
- Dealerships
- Workshops and mechanics
- Auto parts
- Tyres and batteries
- Detailing
- Smash repairs
- Fleet services
- Caravan and marine
Sound familiar?
Why the workshop has gaps and the yard has stock.
Most automotive businesses live on the portal for stock and the phone for service, and the website is a stock feed with a contact form. When the portal gets expensive or the phone goes quiet, there is nothing underneath. This is usually what is going on.
Drivers search the suburb and the job, and find someone else.
"Mechanic Penrith", "car battery near me", "tyres Blacktown". The business in the map pack with reviews and current hours gets the booking. Battery World grew store sales 40% in 2 months once search was pointed at the right jobs.
Every enquiry comes through the portal, at portal prices.
Carsales and the aggregators own the stock search. Your own site, Google Business Profile and Google Vehicle Ads can own the local search and the brand search at a fraction of the cost per lead.
Service bookings depend on someone answering the phone.
A driver comparing 3 workshops books the one with online booking and a price range. Voicemail loses the job to the next result.
Our advice
Fix the website before you run ads.
The most common thing we see is a workshop or dealer advertising to a homepage while the driver wanted a price range, a booking button and a map.
A driver clicks your ad and lands on a slideshow of the showroom. They leave for the workshop whose page said "logbook service from a range, book online, open Saturday". That is not the ad failing. It is the page.
A small search budget will not fill the workshop on its own. A working system will: a page per service and per make you specialise in, a Google Business Profile that ranks with current hours and reviews, online booking, Google and Meta campaigns pointed at the jobs and stock you want to move, and reporting that shows which channel booked the job.
If you are ready to grow bookings and sales and invest in it properly, we will scale it. If the site or the booking flow is the leak, we will start there and say so.
Digital marketing services for automotive
Every channel, one plan.
Own "near me" for the jobs you do.
Google Business Profile managed, a page per service and make, reviews collected after every job, and the map pack for the searches that turn into bookings.
Offers and seasons, to the right suburbs.
Seasonal offers, service specials and stock campaigns with real photos and short video, lead forms inside Facebook and Instagram, and retargeting for site visitors.
Free automotive marketing review
We review everything before you spend.
Your website, Google Business Profile, ads, booking flow and tracking, reviewed by a senior strategist. You get a clear list of what is costing you bookings and what to fix first.
- WebsiteServices, prices, stock and booking on a phone
- Google Business ProfileCategory, hours, reviews, map position
- Google AdsServices, makes, suburbs, wasted spend
- Meta AdsCreative, offers, lead forms
- Booking and trackingCan you see which channel booked the job
Take this with you
Fix these 6 things before you buy ads.
Run through this yourself. If more than 2 are missing, the budget is leaking before a booking.
A Google Business Profile that is complete and answered
Right category, current hours including Saturday, 20+ real photos, Q&A answered, and a review from the last 2 weeks.
A page per service and per make
No single "services" page can rank for "logbook service Penrith" and "Toyota specialist" at once.
Online booking or a form answered within the hour
Drivers book the workshop that replies first. Voicemail loses the job.
Price ranges on the page
A range beats "call for a quote". Drivers want to know they can afford it before they call.
Call tracking on every ad
Most automotive enquiries are calls. If you cannot see which ad produced the call, you cannot cut the ads that do not.
Load under 2 seconds on a phone
Drivers search from the car park. Every second of load loses a share of them.
How it works
First call to first booking.
You fix and sell the cars. We run the marketing and report in plain numbers: bookings, enquiries, sales, cost per booking.
- 01
Free review
A 30 minute call, then we review your profile, site, ads and booking flow and tell you what is costing you bookings and what to fix first.
- 02
Plan and setup
Service and make pages, profile, online booking, call tracking and campaign structure, done before any budget goes live.
- 03
Launch and learn
Google Ads goes live on the jobs and stock you want to move while local SEO builds underneath. Monthly reporting in bookings and cost per booking.
- 04
Scale what works
Budget moves to the services and suburbs producing the cheapest bookings. You decide how full the workshop should be.
Google reviews
What our clients say
on Google.
225+ 5 star reviews
Verified Google Business Profile
As seen in
Highly recommend Q Agency. They set up the branding for our small business and managed to execute our vision perfectly. They take the time to really listen to what you are after and have excellent attention to detail. We would be lost without their team.
Q Agency understood the reason why we exist and as a marketing agency is helping us get the messaging across. High five to Cassandra and Michael, they and the agency really care.
We are extremely pleased with the work done on our website. The team demonstrated professionalism and expertise throughout the process, we could not be happier with the outcome.
Josh and the team are very professional, friendly, and work hard to ensure you are happy and get exactly what you are after. Very happy with the website Q Agency delivered and will continue to use their five star service.
Consistently blown away by the speed, quality and cost-efficiency of the team at Q Agency. They have levelled up the humii website 10x since we started with them and we're stoked with the outcome.
I can't tell you the impact that working with Q Agency has had on my business. They don't just do marketing, they become part of your business, understanding your goals and driving real results.
Exceptional team to work with. We have used their services for web design, SEO and email marketing so far and the quality of work has been great and timely.
Steph has been awesome to work with on our Google Ads. Super professional, transparent, and actually delivers results. She genuinely cares about the business and always keeps me in the loop.
Q helped us upgrade our website, developing best practice UX and UI for better user journeys and to drive lead volume. They care about our results and know the right levers to pull to get us the outcomes we need.
Steph and the team at Q Agency are amazing to work with. Excellent communication and very helpful from start to finish, and delivered our project to a high standard.
Came to Q for a Shopify refresh and they absolutely delivered. The new website is faster, cleaner, and way easier for customers to use.
The head of digital at Q Agency has legitimately been the best to work with. Actively tries to grow our business and gives common sense advice rather than marketing jargon.
It has been great to work with the team at Q Agency. Smooth and fast process, we love our new website.
Our paid ads are performing better than ever, and communication has been clear and proactive throughout. Highly recommend them for anyone wanting real results from their ad spend.
The SEO team were amazing to work with and took the time to understand me and my business. I have already had great feedback about the new website and just could not be happier.
Q Agency and Steph have been excellent to work with. Steph has been very knowledgeable, understanding and thorough in assisting with our new website build.
Could not ask for anything more from this incredible company. They come to you with innovation, commitment and consistency. Their knowledge and implementation is helping me to scale my business beyond what I ever thought would be possible.
The team went above and beyond to understand our business goals and create a digital marketing strategy that truly delivered results.
Highly recommended, very professional.
Thanks for the dedicated and tailored work to create exactly what we were after.
Michael and his team have been excellent in design and support throughout our project. They understood exactly what we wanted, and nailed it.
Michael and his team have been excellent in design and support throughout our project. They understood exactly what we wanted, and nailed it.
Thanks for the dedicated and tailored work to create exactly what we were after.
Highly recommended, very professional.
The team went above and beyond to understand our business goals and create a digital marketing strategy that truly delivered results.
Could not ask for anything more from this incredible company. They come to you with innovation, commitment and consistency. Their knowledge and implementation is helping me to scale my business beyond what I ever thought would be possible.
Q Agency and Steph have been excellent to work with. Steph has been very knowledgeable, understanding and thorough in assisting with our new website build.
The SEO team were amazing to work with and took the time to understand me and my business. I have already had great feedback about the new website and just could not be happier.
Our paid ads are performing better than ever, and communication has been clear and proactive throughout. Highly recommend them for anyone wanting real results from their ad spend.
It has been great to work with the team at Q Agency. Smooth and fast process, we love our new website.
The head of digital at Q Agency has legitimately been the best to work with. Actively tries to grow our business and gives common sense advice rather than marketing jargon.
Came to Q for a Shopify refresh and they absolutely delivered. The new website is faster, cleaner, and way easier for customers to use.
Steph and the team at Q Agency are amazing to work with. Excellent communication and very helpful from start to finish, and delivered our project to a high standard.
Q helped us upgrade our website, developing best practice UX and UI for better user journeys and to drive lead volume. They care about our results and know the right levers to pull to get us the outcomes we need.
Steph has been awesome to work with on our Google Ads. Super professional, transparent, and actually delivers results. She genuinely cares about the business and always keeps me in the loop.
Exceptional team to work with. We have used their services for web design, SEO and email marketing so far and the quality of work has been great and timely.
I can't tell you the impact that working with Q Agency has had on my business. They don't just do marketing, they become part of your business, understanding your goals and driving real results.
Consistently blown away by the speed, quality and cost-efficiency of the team at Q Agency. They have levelled up the humii website 10x since we started with them and we're stoked with the outcome.
Josh and the team are very professional, friendly, and work hard to ensure you are happy and get exactly what you are after. Very happy with the website Q Agency delivered and will continue to use their five star service.
We are extremely pleased with the work done on our website. The team demonstrated professionalism and expertise throughout the process, we could not be happier with the outcome.
Q Agency understood the reason why we exist and as a marketing agency is helping us get the messaging across. High five to Cassandra and Michael, they and the agency really care.
Highly recommend Q Agency. They set up the branding for our small business and managed to execute our vision perfectly. They take the time to really listen to what you are after and have excellent attention to detail. We would be lost without their team.
The people on your account
People who know the sector.
You know cars. We know how drivers search, compare and book, from the car park to the map to your booking page. The senior people below are in the accounts every week.
- Josh RichardsonCo-founder. Strategy and AI search.
- Sophie DarrHead of SEO.
- Stephanie CroucherHead of Account Management.
Faqs
Automotive marketing questions, answered.
Straight answers. If yours is not here, ask on the call.
Which channel works best for a workshop?
Local SEO and Google Maps, because most service jobs start with "mechanic near me" or a suburb search. Google Ads on service terms fills gaps quickly. Meta suits offers, seasonal campaigns and retargeting more than direct booking.
Can a dealer reduce dependence on Carsales?
Over time, yes. Google Vehicle Ads, a Google Business Profile that ranks, brand and suburb search, and retargeting on your own stock pages all produce enquiries at a lower cost per lead than the portal. The portal stays in the mix; it stops being the only source.
We sell parts and accessories online too. Does this apply?
Yes, with an eCommerce mix added: Google Shopping on the product feed, Meta catalogue ads and email to repeat buyers. Jet Mate Tools went from zero paid social to $75k in tracked revenue in 3.5 months on that model.
How quickly will we see bookings?
Google Ads produces calls and bookings within the first 2 weeks. Battery World saw 660 conversions in under 100 days. Local SEO takes 3 to 6 months to move the map pack and then keeps producing without spend.
Can you build a website with our stock feed?
Yes. Stock and service pages, online booking, price ranges and call tracking on Webflow or WordPress, with your inventory feed integrated and fast mobile load.
Can I see what the marketing is actually bringing in?
Yes. Calls, bookings and enquiries land in one dashboard with the channel that produced them. You see cost per booking by service and suburb, monthly.
225+ Google reviews
Let's talk
Book a call with a specialist.
A senior strategist asks the right questions and maps out the plan we would execute to grow your business.
