Trusted by 300+ brands, locally and nationally
Who we work with
- Dental
- Allied health
- GP and specialist clinics
- Cosmetic and skin
- Medical suppliers
- NDIS providers
- Aged care
- Health tech
Sound familiar?
Why the diary has gaps.
Most practices grow on referrals and word of mouth until they open a second room or a second location. Then the gaps appear, and the marketing is a directory listing and a website from 2018. This is usually what is going on underneath.
Patients search the suburb and the service, and find someone else.
"Dentist Parramatta", "physio near me", "skin check Penrith". The practice that owns the map pack and the service page gets the call. That comes down to a handful of local signals, and we know which ones move.
You are nervous about advertising rules, so you do nothing.
AHPRA and TGA rules are strict on testimonials, claims and before-and-afters. They are not a reason to stay silent. We write and design within them, and every campaign is checked before it goes live.
New patient enquiries go to a shared inbox and wait.
A patient comparing 3 clinics books the one that answers first. Online booking, a fast reply and a follow-up sequence change the conversion rate more than any ad.
Our advice
Fix the website before you run ads.
The most common thing we see is a clinic advertising to a website that does not show the practitioners, the fees approach or a way to book.
A patient clicks your ad and lands on a page with a stock photo and a phone number that goes to voicemail after 5pm. They book the clinic with online booking. That is not the ad failing. It is the booking path.
A modest ad budget will not fill a new room on its own. A working system will: service and practitioner pages that rank, a Google Business Profile per location, online booking, compliant campaigns pointed at the services with capacity, and reporting that shows which channel booked the patient.
If you are ready to grow patient numbers or product sales and invest in it properly, we will scale it. If the site or the booking flow is the leak, we will start there and say so.
Digital marketing services for health
Every channel, one plan, within the rules.
Bookings this week for the services with capacity.
Search ads on service and suburb terms, Shopping for suppliers, with call and booking tracking so every new patient has a source. Copy checked against the rules before launch.
Free healthcare marketing review
We review everything before you spend.
Your website, Google Business Profiles, ads, booking flow and compliance exposure, reviewed by a senior strategist. You get a clear list of what is costing you patients and what to fix first.
- WebsitePractitioners, services and booking on a phone
- Google Business ProfilePer location: category, reviews, map position
- Google AdsServices, suburbs, wasted spend
- ComplianceClaims, testimonials, imagery
- Booking and CRMCan you see which channel booked the patient
Take this with you
Fix these 6 things before you advertise.
Run through this yourself. If more than 2 are missing, the budget is leaking before a patient books.
A Google Business Profile per location, complete and verified
Right primary category, every practitioner listed, current hours, real photos of the rooms and team, and recent reviews.
A page per service and per practitioner
No single "services" page can rank for "dental implants Penrith" and "children’s dentist Penrith" at once. Practitioner pages build trust before the visit.
Online booking, or a form that is answered within the hour
Patients book the clinic that replies first. Voicemail loses the patient to the next result.
Copy checked against AHPRA and TGA rules
No patient testimonials, no unqualified claims, no before-and-afters where they are not permitted. Checked before publishing, not after a complaint.
Load time under 2 seconds on mobile
Most health searches happen on a phone, often in discomfort. Every second of load loses a share of them.
Tracking from ad to booked appointment
If you cannot see which campaign booked the patient, you cannot cut the campaigns that do not.
How it works
First call to first booked patient.
You look after the patients. We run the marketing and report in plain numbers: new patient bookings, orders, cost per booking.
- 01
Free review
A 30 minute call, then we review your profiles, site, ads and booking flow and tell you what is costing you patients and what to fix first.
- 02
Plan and setup
Service and practitioner pages, profiles per location, booking tracking and compliance review, done before any budget goes live.
- 03
Launch and learn
Google Ads goes live on the services with capacity while SEO builds underneath. Monthly reporting in bookings and cost per booking.
- 04
Scale what works
Budget moves to the services and suburbs producing the cheapest booked patients. You decide how full the diary should be.
Google reviews
What our clients say
on Google.
225+ 5 star reviews
Verified Google Business Profile
As seen in
Highly recommend Q Agency. They set up the branding for our small business and managed to execute our vision perfectly. They take the time to really listen to what you are after and have excellent attention to detail. We would be lost without their team.
Q Agency understood the reason why we exist and as a marketing agency is helping us get the messaging across. High five to Cassandra and Michael, they and the agency really care.
We are extremely pleased with the work done on our website. The team demonstrated professionalism and expertise throughout the process, we could not be happier with the outcome.
Josh and the team are very professional, friendly, and work hard to ensure you are happy and get exactly what you are after. Very happy with the website Q Agency delivered and will continue to use their five star service.
Consistently blown away by the speed, quality and cost-efficiency of the team at Q Agency. They have levelled up the humii website 10x since we started with them and we're stoked with the outcome.
I can't tell you the impact that working with Q Agency has had on my business. They don't just do marketing, they become part of your business, understanding your goals and driving real results.
Exceptional team to work with. We have used their services for web design, SEO and email marketing so far and the quality of work has been great and timely.
Steph has been awesome to work with on our Google Ads. Super professional, transparent, and actually delivers results. She genuinely cares about the business and always keeps me in the loop.
Q helped us upgrade our website, developing best practice UX and UI for better user journeys and to drive lead volume. They care about our results and know the right levers to pull to get us the outcomes we need.
Steph and the team at Q Agency are amazing to work with. Excellent communication and very helpful from start to finish, and delivered our project to a high standard.
Came to Q for a Shopify refresh and they absolutely delivered. The new website is faster, cleaner, and way easier for customers to use.
The head of digital at Q Agency has legitimately been the best to work with. Actively tries to grow our business and gives common sense advice rather than marketing jargon.
It has been great to work with the team at Q Agency. Smooth and fast process, we love our new website.
Our paid ads are performing better than ever, and communication has been clear and proactive throughout. Highly recommend them for anyone wanting real results from their ad spend.
The SEO team were amazing to work with and took the time to understand me and my business. I have already had great feedback about the new website and just could not be happier.
Q Agency and Steph have been excellent to work with. Steph has been very knowledgeable, understanding and thorough in assisting with our new website build.
Could not ask for anything more from this incredible company. They come to you with innovation, commitment and consistency. Their knowledge and implementation is helping me to scale my business beyond what I ever thought would be possible.
The team went above and beyond to understand our business goals and create a digital marketing strategy that truly delivered results.
Highly recommended, very professional.
Thanks for the dedicated and tailored work to create exactly what we were after.
Michael and his team have been excellent in design and support throughout our project. They understood exactly what we wanted, and nailed it.
Michael and his team have been excellent in design and support throughout our project. They understood exactly what we wanted, and nailed it.
Thanks for the dedicated and tailored work to create exactly what we were after.
Highly recommended, very professional.
The team went above and beyond to understand our business goals and create a digital marketing strategy that truly delivered results.
Could not ask for anything more from this incredible company. They come to you with innovation, commitment and consistency. Their knowledge and implementation is helping me to scale my business beyond what I ever thought would be possible.
Q Agency and Steph have been excellent to work with. Steph has been very knowledgeable, understanding and thorough in assisting with our new website build.
The SEO team were amazing to work with and took the time to understand me and my business. I have already had great feedback about the new website and just could not be happier.
Our paid ads are performing better than ever, and communication has been clear and proactive throughout. Highly recommend them for anyone wanting real results from their ad spend.
It has been great to work with the team at Q Agency. Smooth and fast process, we love our new website.
The head of digital at Q Agency has legitimately been the best to work with. Actively tries to grow our business and gives common sense advice rather than marketing jargon.
Came to Q for a Shopify refresh and they absolutely delivered. The new website is faster, cleaner, and way easier for customers to use.
Steph and the team at Q Agency are amazing to work with. Excellent communication and very helpful from start to finish, and delivered our project to a high standard.
Q helped us upgrade our website, developing best practice UX and UI for better user journeys and to drive lead volume. They care about our results and know the right levers to pull to get us the outcomes we need.
Steph has been awesome to work with on our Google Ads. Super professional, transparent, and actually delivers results. She genuinely cares about the business and always keeps me in the loop.
Exceptional team to work with. We have used their services for web design, SEO and email marketing so far and the quality of work has been great and timely.
I can't tell you the impact that working with Q Agency has had on my business. They don't just do marketing, they become part of your business, understanding your goals and driving real results.
Consistently blown away by the speed, quality and cost-efficiency of the team at Q Agency. They have levelled up the humii website 10x since we started with them and we're stoked with the outcome.
Josh and the team are very professional, friendly, and work hard to ensure you are happy and get exactly what you are after. Very happy with the website Q Agency delivered and will continue to use their five star service.
We are extremely pleased with the work done on our website. The team demonstrated professionalism and expertise throughout the process, we could not be happier with the outcome.
Q Agency understood the reason why we exist and as a marketing agency is helping us get the messaging across. High five to Cassandra and Michael, they and the agency really care.
Highly recommend Q Agency. They set up the branding for our small business and managed to execute our vision perfectly. They take the time to really listen to what you are after and have excellent attention to detail. We would be lost without their team.
The people on your account
People who know the sector.
You know your patients. We know how they search, compare and book, and where the advertising rules sit. The senior people below are in the accounts every week.
- Josh RichardsonCo-founder. Strategy and AI search.
- Sophie DarrHead of SEO.
- Stephanie CroucherHead of Account Management.
Faqs
Healthcare marketing questions, answered.
Straight answers. If yours is not here, ask on the call.
Can a health practice advertise at all under AHPRA rules?
Yes. The rules restrict testimonials, misleading claims, inducements and some imagery. They do not restrict describing your services, your practitioners, your locations and how to book. Most health marketing lives comfortably inside those lines. We check copy and creative before anything goes live.
Which channel brings new patients fastest?
Google Ads on service and suburb searches produces bookings within weeks. Local SEO takes 3 to 6 months but gives the lowest cost per patient over time. Meta suits cosmetic, allied health and awareness; it rarely suits urgent care.
We sell medical products online. Does this apply to us?
Yes, with a different channel mix: Google Shopping, product-level SEO and email to repeat buyers, on a Shopify or WooCommerce store. SolMed tripled revenue in 8 months on that model, with Google Ads returning 4 to 6 times spend.
Can you build a website for a clinic?
Yes. Clinic sites need practitioner pages, service pages, online booking and fast mobile load, and the copy needs to sit within the advertising rules. We build on Webflow or WordPress and connect the booking system you already use.
How do we get more Google reviews without breaching the rules?
Asking for a review is allowed. Using clinical testimonials in your own advertising is not. We set up a compliant review request after appointments and let the Google Business Profile do the work.
Can I see what the marketing is actually bringing in?
Yes. New patient bookings and orders land in one dashboard with the channel that produced them. You see cost per booking by service and location, monthly.
225+ Google reviews
Let's talk
Book a call with a specialist.
A senior strategist asks the right questions and maps out the plan we would execute to grow your business.
