Trusted by 300+ brands, locally and nationally
Who we work with
- Equipment suppliers
- Fabrication
- Industrial products
- Building products
- Hire and rental
- Packaging
- Components
- Distributors
Sound familiar?
Why the enquiries are all price-shoppers.
Most manufacturers grew on relationships and a sales rep’s phone. The website is a catalogue PDF, the enquiries that do arrive are tyre-kickers, and nobody can say which marketing produced the last big order. This is usually what is going on underneath.
Buyers search the product spec, and find a distributor.
"Scissor lift hire Sydney", "aluminium extrusion supplier", "food-grade conveyor". The company with a page per product that answers the spec question gets the RFQ. Uphire went to number one for "cherry picker Sydney" by building exactly that.
Sales cannot tell a good lead from a bad one until they have called it.
A general contact form treats a procurement manager and a student the same. Qualifying forms, product-specific pages and HubSpot scoring mean sales calls the right enquiries first.
Marketing and sales report different numbers.
Marketing counts enquiries. Sales counts orders. Nobody connects them, so the budget conversation is an argument. HubSpot wired from the first click to the closed order ends it. Innov8 doubled their ad budget after reading that report.
Our advice
Fix the website before you run ads.
The most common thing we see is an industrial company advertising to a homepage while the buyer wanted a spec sheet, a price range and a phone number.
A procurement manager clicks your ad and lands on "quality solutions since 1985". They leave for the supplier whose page showed the product, the spec, the lead time and a request-a-quote button. That is not the ad failing. It is the page.
A small search budget will not fix a catalogue website. A working system will: a page per product and application that ranks and qualifies, Google Ads on the spec searches, LinkedIn to the job titles that sign, a quote process that reaches sales within the hour, and HubSpot showing which channel produced the order.
If you are ready to grow the order book and invest in it properly, we will scale it. If the site or the quote process is the leak, we will start there and say so.
Digital marketing services for manufacturers
Every channel, one plan.
Free industrial marketing review
We review everything before you spend.
Your website, product pages, Google Ads, LinkedIn, quote process and CRM, reviewed by a senior strategist. You get a clear list of what is costing you enquiries and what to fix first.
- WebsiteProducts, specs and a way to request a quote
- Search visibilityThe specs buyers search, and who ranks
- Google AdsProducts, applications, wasted spend
- LinkedInJob titles, content, retargeting
- CRM and quotingCan you trace an enquiry to an order
Take this with you
Fix these 6 things you buy industrial clicks.
Run through this yourself. If more than 2 are missing, the budget is leaking before a quote.
A page per product and per application
A PDF catalogue does not rank. A page per product with the spec, the application and a quote button does.
Spec sheets and lead times on the page
Engineers and buyers want the number now. Make them ask for it and they ask a competitor.
A request-a-quote form that qualifies
Company, quantity, application, timeline. Sales calls the right enquiries first.
Enquiries reaching sales within the hour
B2B buyers shortlist 3 suppliers. The one that replies first with a real answer usually wins.
LinkedIn retargeting on site visitors
The buyer who read the spec sheet and left is the best lead you have. Follow them.
HubSpot connected to quotes and orders
If you cannot trace an order to its first click, the budget conversation is an argument.
How it works
First call to first order.
You make and supply. We run the marketing and report in plain numbers: qualified enquiries, quotes, orders, pipeline by channel.
- 01
Free review
A 30 minute call, then we review your site, search visibility, ads, LinkedIn and CRM and tell you what is costing you enquiries and what to fix first.
- 02
Plan and setup
Product and application pages, quote process, HubSpot tracking and LinkedIn audiences, done before any budget goes live.
- 03
Launch and learn
Google Ads goes live on the spec searches while SEO builds underneath. Monthly reporting in quotes and pipeline, not clicks.
- 04
Scale what works
Budget moves to the products and channels producing the best orders. You decide how full the order book should be.
Google reviews
What our clients say
on Google.
225+ 5 star reviews
Verified Google Business Profile
As seen in
Highly recommend Q Agency. They set up the branding for our small business and managed to execute our vision perfectly. They take the time to really listen to what you are after and have excellent attention to detail. We would be lost without their team.
Q Agency understood the reason why we exist and as a marketing agency is helping us get the messaging across. High five to Cassandra and Michael, they and the agency really care.
We are extremely pleased with the work done on our website. The team demonstrated professionalism and expertise throughout the process, we could not be happier with the outcome.
Josh and the team are very professional, friendly, and work hard to ensure you are happy and get exactly what you are after. Very happy with the website Q Agency delivered and will continue to use their five star service.
Consistently blown away by the speed, quality and cost-efficiency of the team at Q Agency. They have levelled up the humii website 10x since we started with them and we're stoked with the outcome.
I can't tell you the impact that working with Q Agency has had on my business. They don't just do marketing, they become part of your business, understanding your goals and driving real results.
Exceptional team to work with. We have used their services for web design, SEO and email marketing so far and the quality of work has been great and timely.
Steph has been awesome to work with on our Google Ads. Super professional, transparent, and actually delivers results. She genuinely cares about the business and always keeps me in the loop.
Q helped us upgrade our website, developing best practice UX and UI for better user journeys and to drive lead volume. They care about our results and know the right levers to pull to get us the outcomes we need.
Steph and the team at Q Agency are amazing to work with. Excellent communication and very helpful from start to finish, and delivered our project to a high standard.
Came to Q for a Shopify refresh and they absolutely delivered. The new website is faster, cleaner, and way easier for customers to use.
The head of digital at Q Agency has legitimately been the best to work with. Actively tries to grow our business and gives common sense advice rather than marketing jargon.
It has been great to work with the team at Q Agency. Smooth and fast process, we love our new website.
Our paid ads are performing better than ever, and communication has been clear and proactive throughout. Highly recommend them for anyone wanting real results from their ad spend.
The SEO team were amazing to work with and took the time to understand me and my business. I have already had great feedback about the new website and just could not be happier.
Q Agency and Steph have been excellent to work with. Steph has been very knowledgeable, understanding and thorough in assisting with our new website build.
Could not ask for anything more from this incredible company. They come to you with innovation, commitment and consistency. Their knowledge and implementation is helping me to scale my business beyond what I ever thought would be possible.
The team went above and beyond to understand our business goals and create a digital marketing strategy that truly delivered results.
Highly recommended, very professional.
Thanks for the dedicated and tailored work to create exactly what we were after.
Michael and his team have been excellent in design and support throughout our project. They understood exactly what we wanted, and nailed it.
Michael and his team have been excellent in design and support throughout our project. They understood exactly what we wanted, and nailed it.
Thanks for the dedicated and tailored work to create exactly what we were after.
Highly recommended, very professional.
The team went above and beyond to understand our business goals and create a digital marketing strategy that truly delivered results.
Could not ask for anything more from this incredible company. They come to you with innovation, commitment and consistency. Their knowledge and implementation is helping me to scale my business beyond what I ever thought would be possible.
Q Agency and Steph have been excellent to work with. Steph has been very knowledgeable, understanding and thorough in assisting with our new website build.
The SEO team were amazing to work with and took the time to understand me and my business. I have already had great feedback about the new website and just could not be happier.
Our paid ads are performing better than ever, and communication has been clear and proactive throughout. Highly recommend them for anyone wanting real results from their ad spend.
It has been great to work with the team at Q Agency. Smooth and fast process, we love our new website.
The head of digital at Q Agency has legitimately been the best to work with. Actively tries to grow our business and gives common sense advice rather than marketing jargon.
Came to Q for a Shopify refresh and they absolutely delivered. The new website is faster, cleaner, and way easier for customers to use.
Steph and the team at Q Agency are amazing to work with. Excellent communication and very helpful from start to finish, and delivered our project to a high standard.
Q helped us upgrade our website, developing best practice UX and UI for better user journeys and to drive lead volume. They care about our results and know the right levers to pull to get us the outcomes we need.
Steph has been awesome to work with on our Google Ads. Super professional, transparent, and actually delivers results. She genuinely cares about the business and always keeps me in the loop.
Exceptional team to work with. We have used their services for web design, SEO and email marketing so far and the quality of work has been great and timely.
I can't tell you the impact that working with Q Agency has had on my business. They don't just do marketing, they become part of your business, understanding your goals and driving real results.
Consistently blown away by the speed, quality and cost-efficiency of the team at Q Agency. They have levelled up the humii website 10x since we started with them and we're stoked with the outcome.
Josh and the team are very professional, friendly, and work hard to ensure you are happy and get exactly what you are after. Very happy with the website Q Agency delivered and will continue to use their five star service.
We are extremely pleased with the work done on our website. The team demonstrated professionalism and expertise throughout the process, we could not be happier with the outcome.
Q Agency understood the reason why we exist and as a marketing agency is helping us get the messaging across. High five to Cassandra and Michael, they and the agency really care.
Highly recommend Q Agency. They set up the branding for our small business and managed to execute our vision perfectly. They take the time to really listen to what you are after and have excellent attention to detail. We would be lost without their team.
The people on your account
People who know the sector.
You know your product. We know how procurement managers, engineers and trades search for it, compare suppliers and request a quote. The senior people below are in the accounts every week.
- Josh RichardsonCo-founder. Strategy and AI search.
- Sophie DarrHead of SEO.
- Stephanie CroucherHead of Account Management.
Faqs
Industrial marketing questions, answered.
Straight answers. If yours is not here, ask on the call.
Does digital marketing work for a B2B manufacturer?
Yes, because your buyers search before they call a rep. Innov8 Equipment went from zero web pipeline to $1.1M a month with 99% of web enquiries being new customers. The work is product pages, search campaigns, LinkedIn and a CRM that connects enquiries to orders.
Google Ads or LinkedIn?
Both, for different jobs. Google Search catches the buyer with a spec in hand this week. LinkedIn reaches the job titles that sign, builds awareness and retargets the people who visited your site. Uphire runs both alongside SEO.
Our sales cycle is 6 months. How do you measure it?
In HubSpot. Every enquiry lands with its source, sales works it through quote and negotiation, and the closed order syncs back. You see pipeline created by channel this month and revenue won by channel from campaigns that ran last year.
We sell through distributors. Should we market direct?
Usually yes, to generate demand you pass to distributors and to own the product search. A page per product that ranks, with a "where to buy" path, supports the channel rather than competing with it.
Can you build a product catalogue website?
Yes. Product and application pages, spec downloads gated or open, quote forms, CAD or datasheet libraries and CRM integration, on Webflow or WordPress with fast load.
Can I see what the marketing is actually bringing in?
Yes. Enquiries, quotes and orders land in one dashboard with the channel that produced them. You see pipeline and revenue by lead source, monthly.
225+ Google reviews
Let's talk
Book a call with a specialist.
A senior strategist asks the right questions and maps out the plan we would execute to grow your business.
