Trusted by 300+ brands, locally and nationally
Our advice · September 2026
The page decides more of the return than the bidding does.
A Google or Meta click costs the same whether the page converts 1 visitor in 50 or 1 in 12. That difference is a 4x change in cost per lead with no change to the campaign, which is why we fix the page before we buy the click. A landing page for paid traffic has one offer, one form, a headline that repeats the ad, proof near the form, a phone number that works on mobile, and nowhere else to go.
4x
Conversion rate, Innov8 Equipment
After rebuilding their landing pages on the rules on this page.
9 in 10
Leave a quote page
Without enquiring, on average across accounts we inherit. The click is not the problem.
2 to 3x
Conversion vs homepage
The same paid click on a page built for the search versus the homepage.
1
Offer, form and job
Visitors get one thing to do and nothing else to click. Navigation and footer links go.
What is a Landing Page?
A landing page is a standalone page that a paid ad sends traffic to, built to do one thing: get the enquiry, the booking or the sale that the ad promised. It repeats the ad's headline so the visitor knows they are in the right place, puts the proof and the form where the eye lands, works on a phone first, and removes the navigation and footer links that give people somewhere else to go.
The homepage cannot do this because it has to serve everyone: the returning customer, the job applicant, the person comparing you to 3 others. A landing page serves the one person who just clicked one ad with one intent. Message match (ad to headline to form) is most of it; speed, a short form and proof near the call to action are the rest. We build them with the web team next to the ads team, so the page is ready before the campaign launches and changes when the ad does.
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- Headline matched to the adThe headline repeats the ad. The visitor knows in a second they are in the right place, and stays.
- Form cut to 3 fieldsShort forms win: 3 fields convert more than 11. Ask for the rest on the call.
- Page loads in under 2 secPaid traffic bounces faster than organic. The page loads before the thumb moves, on a phone, on 4G.
How many you need
Every paid campaign needs one. Few businesses need many.
Straight answer on how many pages, and when the homepage is enough.
Run it now if
- You run Google or Meta and the traffic lands on the homepage or a generic service page.
- You have more than one offer or audience: kitchens and bathrooms, Sydney and Melbourne, trade and retail. Each gets a page.
- Your form has more than 4 fields, or the phone number is not clickable on mobile.
- Cost per lead is climbing and the campaign has already been optimised; the page is the lever left.
Not yet if
- You run one offer to one audience and the service page already follows the rules; fix that page rather than duplicate it.
- You are not running paid traffic yet; build the page with the campaign, not before.
- The offer changes weekly; a template with swappable headline and proof beats 20 bespoke pages.
- Traffic is under a few hundred paid visits a month; test the rules on the existing page first.
Not sure? Send us the page the ads land on. The review is free and tells you whether it needs a rebuild or 3 changes. Get the review
Our Landing Page Strategy
Built by the web team, briefed by the ads team, tested every month.
Part 01 of 04
Message match and structure
Headline that repeats the ad, sub-line that answers the search, proof above the fold, one form or one call button, no navigation. Wireframed against the actual ad copy and the actual search terms, not a template. For Meta traffic the hero image matches the creative that earned the click.
What it changes: The visitor knows in a second they are in the right place and stays long enough to act.
Part 02 of 04
Form and phone that work
Forms kept to 3 to 5 fields, with the rest asked on the call. Click-to-call on mobile with call tracking so the phone lead has a source. Form routed into HubSpot or your CRM with the campaign attached. Thank-you page that sets the next step and fires the conversion.
What it changes: More of the visitors who decide to enquire actually finish, and every lead carries where it came from.
Part 03 of 04
Speed and mobile first
Built on Webflow or your platform to load in under 2 seconds on a phone on 4G: compressed images, no unnecessary scripts, fonts subset. Tested on real devices before launch.
What it changes: Paid traffic that bounces before the page loads stops bouncing, and quality score improves with it.
Part 04 of 04
Monthly tests
Each month we test a change with enough traffic to read: headline, proof placement, form length, image, offer. Winners kept, losers reverted, results shared with the ads team so the next creative is briefed on what converted.
What it changes: Conversion rate climbs over the quarter instead of being set once and forgotten.
Landing pages alongside Google and Meta
Built with the campaign, not bought separately.
Landing pages are built with the ads plan and briefed by it. Here is where they sit.
- TrafficGoogle AdsEvery offer gets its own page, headline matched to the ad group and built before launch.
- TrafficMeta AdsHero image matches the creative that earned the click. Rebuilt when the creative changes.
- ConversionLanding pagesWhere the paid click becomes a lead. Built by the web team, tested monthly, reported in AllNow.
Every ads plan we run includes the page. Nobody should have to buy the landing page separately from the campaign that needs it, or from a different agency that has never seen the ad.
Google reviews
What our clients say
on Google.
225+ 5 star reviews
Verified Google Business Profile
As seen in
Highly recommend Q Agency. They set up the branding for our small business and managed to execute our vision perfectly. They take the time to really listen to what you are after and have excellent attention to detail. We would be lost without their team.
Q Agency understood the reason why we exist and as a marketing agency is helping us get the messaging across. High five to Cassandra and Michael, they and the agency really care.
We are extremely pleased with the work done on our website. The team demonstrated professionalism and expertise throughout the process, we could not be happier with the outcome.
Josh and the team are very professional, friendly, and work hard to ensure you are happy and get exactly what you are after. Very happy with the website Q Agency delivered and will continue to use their five star service.
Consistently blown away by the speed, quality and cost-efficiency of the team at Q Agency. They have levelled up the humii website 10x since we started with them and we're stoked with the outcome.
I can't tell you the impact that working with Q Agency has had on my business. They don't just do marketing, they become part of your business, understanding your goals and driving real results.
Exceptional team to work with. We have used their services for web design, SEO and email marketing so far and the quality of work has been great and timely.
Steph has been awesome to work with on our Google Ads. Super professional, transparent, and actually delivers results. She genuinely cares about the business and always keeps me in the loop.
Q helped us upgrade our website, developing best practice UX and UI for better user journeys and to drive lead volume. They care about our results and know the right levers to pull to get us the outcomes we need.
Steph and the team at Q Agency are amazing to work with. Excellent communication and very helpful from start to finish, and delivered our project to a high standard.
Came to Q for a Shopify refresh and they absolutely delivered. The new website is faster, cleaner, and way easier for customers to use.
The head of digital at Q Agency has legitimately been the best to work with. Actively tries to grow our business and gives common sense advice rather than marketing jargon.
It has been great to work with the team at Q Agency. Smooth and fast process, we love our new website.
Our paid ads are performing better than ever, and communication has been clear and proactive throughout. Highly recommend them for anyone wanting real results from their ad spend.
The SEO team were amazing to work with and took the time to understand me and my business. I have already had great feedback about the new website and just could not be happier.
Q Agency and Steph have been excellent to work with. Steph has been very knowledgeable, understanding and thorough in assisting with our new website build.
Could not ask for anything more from this incredible company. They come to you with innovation, commitment and consistency. Their knowledge and implementation is helping me to scale my business beyond what I ever thought would be possible.
The team went above and beyond to understand our business goals and create a digital marketing strategy that truly delivered results.
Highly recommended, very professional.
Thanks for the dedicated and tailored work to create exactly what we were after.
Michael and his team have been excellent in design and support throughout our project. They understood exactly what we wanted, and nailed it.
Michael and his team have been excellent in design and support throughout our project. They understood exactly what we wanted, and nailed it.
Thanks for the dedicated and tailored work to create exactly what we were after.
Highly recommended, very professional.
The team went above and beyond to understand our business goals and create a digital marketing strategy that truly delivered results.
Could not ask for anything more from this incredible company. They come to you with innovation, commitment and consistency. Their knowledge and implementation is helping me to scale my business beyond what I ever thought would be possible.
Q Agency and Steph have been excellent to work with. Steph has been very knowledgeable, understanding and thorough in assisting with our new website build.
The SEO team were amazing to work with and took the time to understand me and my business. I have already had great feedback about the new website and just could not be happier.
Our paid ads are performing better than ever, and communication has been clear and proactive throughout. Highly recommend them for anyone wanting real results from their ad spend.
It has been great to work with the team at Q Agency. Smooth and fast process, we love our new website.
The head of digital at Q Agency has legitimately been the best to work with. Actively tries to grow our business and gives common sense advice rather than marketing jargon.
Came to Q for a Shopify refresh and they absolutely delivered. The new website is faster, cleaner, and way easier for customers to use.
Steph and the team at Q Agency are amazing to work with. Excellent communication and very helpful from start to finish, and delivered our project to a high standard.
Q helped us upgrade our website, developing best practice UX and UI for better user journeys and to drive lead volume. They care about our results and know the right levers to pull to get us the outcomes we need.
Steph has been awesome to work with on our Google Ads. Super professional, transparent, and actually delivers results. She genuinely cares about the business and always keeps me in the loop.
Exceptional team to work with. We have used their services for web design, SEO and email marketing so far and the quality of work has been great and timely.
I can't tell you the impact that working with Q Agency has had on my business. They don't just do marketing, they become part of your business, understanding your goals and driving real results.
Consistently blown away by the speed, quality and cost-efficiency of the team at Q Agency. They have levelled up the humii website 10x since we started with them and we're stoked with the outcome.
Josh and the team are very professional, friendly, and work hard to ensure you are happy and get exactly what you are after. Very happy with the website Q Agency delivered and will continue to use their five star service.
We are extremely pleased with the work done on our website. The team demonstrated professionalism and expertise throughout the process, we could not be happier with the outcome.
Q Agency understood the reason why we exist and as a marketing agency is helping us get the messaging across. High five to Cassandra and Michael, they and the agency really care.
Highly recommend Q Agency. They set up the branding for our small business and managed to execute our vision perfectly. They take the time to really listen to what you are after and have excellent attention to detail. We would be lost without their team.
Landing page agency, Sydney
Landing page design for paid traffic.
Q Agency designs and builds landing pages from Sydney for businesses across Australia, as part of the Google Ads and Meta Ads plans we run. A landing page is where a paid click becomes an enquiry or a sale, and it decides more of the return than the bidding does: the same click converts 2 to 3 times more often on a page built for the search than on a homepage.
Our pages follow a short set of rules. The headline repeats the ad. Proof sits beside the form. The form asks 3 to 5 fields and routes into your CRM with the campaign attached. The phone number is clickable and tracked. The page loads in under 2 seconds on a phone and has no navigation or footer links to wander off through. They are built by the web team on Webflow or your platform, briefed by the ads team on the actual search terms and creative, and tested once a month with enough traffic to read the result.
We do not sell landing pages separately from the traffic that needs them. Every paid plan includes the page, and a free review of the page your ads land on is the usual first step.
Faqs
Questions we get about landing pages.
Straight answers. If yours is not here, ask on the call.
Why not send ads to the homepage?
The homepage serves everyone: returning customers, job applicants, people comparing you. A landing page serves the one person who clicked one ad with one intent. The same click converts 2 to 3 times more often on a page built for the search.
What conversion rate is good?
It depends on the offer and the traffic. For lead generation from Google Search, 1 in 10 to 1 in 5 visitors enquiring is healthy; below 1 in 20 means the page or the match is wrong. For Meta traffic the range is lower and the form should be shorter. We baseline yours in the review.
How many landing pages do I need?
One per offer or audience with meaningful traffic. Kitchens and bathrooms are 2 pages; Sydney and Melbourne can be one page with a swappable suburb. Most lead-gen accounts run 2 to 5; stores send Shopping traffic to product pages instead.
Who builds it, the ads team or the web team?
Both, in the same room. The ads team briefs the search terms and the creative; the web team builds the page on Webflow or your platform; the page is live before the campaign launches and changes when the ad does.
How long does a landing page take?
A single page built to these rules is usually live within the first month of an ads plan, ahead of launch. A template for many offers takes longer to set up and seconds to duplicate after that.
Do you build the form into our CRM?
Yes. Form routed into HubSpot or whatever you run with the campaign attached, call tracking on the phone number, and a thank-you page that fires the conversion so Google and Meta learn from real enquiries.
What if our website is on WordPress or Shopify?
We build on your platform where it is fast enough, or on Webflow alongside it where it is not. The page has to load in under 2 seconds on a phone; the platform is chosen for that.
Can you review our current page?
Yes, free. Send the URL the ads land on and the ad it is paired with. The web team reads it against the rules on this page and tells you whether it needs a rebuild or 3 changes.
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