Mat Groom

Storytelling requires little but a communicator and an audience, so it could be said that Mat’s storytelling experience started during primary school, when he would write short narratives featuring classmates that would be passed around the room for everyone to enjoy. Since then, his passion for the craft has been split across 2 parallel careers.

In the first, Mat has helped organisations across the world define, communicate and live their brand stories, including Australian institutions like Qantas, the Australian National University and Telstra; B2B platforms like Culture Amp and Streamtime; arts institutions like the Sydney Film Festival and Queensland Theatre; communities like Sydney’s Inner West and the West Coast of Tasmania; NFPs like the Sydney Dogs and Cats Home and the Women’s and Girls’ Emergency Centre; and many more. This work has led to Mat being awarded internationally and locally.

In Mat’s other career, he writes comics, both creator-owned work, and characters like Spider-Man for Marvel Comics and Batman for DC Comics. But both careers share a simple origin: Mat loves how stories can hook people, build bridges of empathy between them, and inspire them to action.