From law firm to national conveyancing brand, then software.
- 283 hrs
- of admin returned every month
- $25k
- saved in third-party fees each month
- 2x
- growth in top-three keywords
- 1.4s
- page load, all Core Web Vitals passed
Rebrand and WordPress-to-Webflow rebuild in 2021, then 4 years of custom software: title lookups, BYDA forms and document retrieval wired straight into the conveyancing workflow. Roughly 500 transactions a month, minutes saved on each.
The problem
A growing conveyancer whose market perception was still small-firm, and 700 title searches a month being ordered by hand.
What we did
Reposition the brand first ("Conveyancing, without the confusion"), then automate the admin the growth was creating.
- Franchise-ready identity. Personas, competitor SWOT, positioning and an identity built to carry 10 offices.
- A platform, not a brochure. Webflow site with CMS-driven office pages and lead routing into the workflow.
- Title and QBCC lookups automated. Agents that order Queensland title searches and pool certificates and return the files to the form.
- First Review. A free AI contract reviewer trained on 50,000+ contracts, grading risk in minutes.
What happened
283 hours of admin returned every month. Now 10 offices, acquired in 2024. First Review, an AI contract reviewer, launched August 2026.
Our Solution
Dott & Crossitt approached Q Agency with the brief to modernise their brand and make it universally appealing to franchisees and clients alike. We created a franchisee pack that included print collateral, branding guides and signage guides to support franchisees in implementing the brand at scale. The agency also developed a new website to direct traffic to franchisees, as well as integrating a bespoke Monday.com system for lead generation and management.
To provide a more streamlined process for Dot & Crossitt's clients, Q Agency developed an online portal that integrated with Dott and Crossitt's internal systems for customers to log into, view their current transactions and complete any task that are required of them. This created a seamless process for customers while easing the workload off Dott and Crossitt which allowed them to focus more on improving and refining their service.
Q Agency ran ads and targeted events towards homebuyers to generate further interest in the company. Through their comprehensive marketing efforts, Q Agency successfully helped Dott & Crossitt increase brand recognition and attract new customers.
Results
Q Agency’s marketing team was a godsend for our business. They helped us rebrand, created effective marketing materials, and ran successful lead generation campaigns. Their expertise and hard work resulted in increased sales and growth.”
Jared Zak , Managing Director
Q Agency’s expertise in website development and optimisation helped to improve Dott & Crossitt’s website performance, resulting in increased traffic and engagement. The agency also planned and executed successful events, further increasing brand awareness and generating interest in the company.
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