From $230k to $3.0m in under 2 years.

Client: Tile & Bath Co · Trades and home
Services: Brand, Website, SEO, Google Ads, Meta Ads, Email
Timeframe: 18 months

$20k to $480k: monthly revenue, 18 months
14x: organic traffic in 17 months (1,046 to 14,413 a month)
$180k: extra revenue from one Black Friday campaign
$107k: single order from a cold email

A tile retailer 2 years into the business, with a good product and no engine behind it. Brand, store, Meta and Google ads, SEO and content built as one plan against one baseline. The store became the sales floor.

The problem

A tile and bathroom retailer 2 years into trading, with a Shopify store that was not growing. $20k a month online.

What we did

Fix the brand and the store before spending on traffic, then run Meta, Google, SEO and content as one plan against one baseline.

A brand worth a click. Identity, photography direction and a tone that made a tile store feel like a design destination.
Collection pages built from demand. New collection structure from keyword research, faster theme, internal linking and a quote flow for trade.
Meta and Google, together. Prospecting on Meta, capture on Google Shopping and search, one budget moved weekly to what returned.
Monthly articles and links. Content planned against search demand, published monthly, earning links and rankings that outlasted the ads.

What happened

Monthly revenue went from $20k to $480k in 18 months. Organic sessions 1,046 to 14,413 a month. The business has since been acquired.

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