Trusted by 300+ brands, locally and nationally
Who we work with
- Independent schools
- RTOs and VET
- Childcare and early learning
- Tutoring
- Short courses
- Higher education
- Dance and performing arts
- Sports academies
Sound familiar?
Why enrolment enquiries are seasonal and thin.
Most education providers market in a burst before intake and go quiet for the rest of the year. The website is a prospectus PDF, the enquiry form goes to admin, and nobody knows which open day produced which enrolment. This is usually what is going on underneath.
Parents and students search the course and the suburb, and find someone else.
"Childcare Penrith", "Cert IV training Parramatta", "HSC tutoring near me". The provider with a page per course and per campus, and a Google Business Profile that ranks, gets the enquiry. Most provider sites have one "courses" page.
Enquiries are answered on admin’s schedule.
An enrolment decision takes weeks and is compared against 3 providers. A fast first reply, a tour booking link and a HubSpot sequence that carries the weeks in between changes the enrolment rate more than any ad.
You cannot connect the campaign to the enrolment.
Open day, Meta, Google, referral. The student management system knows the enrolment; the ad platform knows the click. Until they are connected, next year’s budget is a guess.
Our advice
Fix the website before you run ads.
The most common thing we see is a provider advertising to a homepage while the parent or student wanted the course, the fees approach, the dates and a way to book a tour.
A parent taps your ad and lands on a slideshow of the grounds. They leave for the provider whose page showed the program, the fee approach, the tour dates and a booking button. That is not the ad failing. It is the page.
An open day campaign will fill an afternoon. A working system will: a page per course or program that ranks and converts, a Google Business Profile per campus, campaigns that run all year on the intents that lead to enrolment, HubSpot carrying enquiries to enrolment, and reporting that shows which channel enrolled the student.
If you are ready to grow enrolments and invest in it properly, we will scale it. If the site or the follow-up is the leak, we will start there and say so.
Digital marketing services for education
Every channel, one plan.
Rank for the course and the suburb, all year.
A page per course or program, a Google Business Profile per campus, content that answers the questions parents and students ask, and reviews earned where Google weights them.
Enquiries from the people already searching.
Search ads on course, qualification and suburb terms, landing on the matching course page with dates and a tour or enquiry button, tracked to the enrolment.
Free education marketing review
We review everything before you spend.
Your website, course pages, Google Business Profiles, ads, enquiry flow and CRM, reviewed by a senior strategist. You get a clear list of what is costing you enrolments and what to fix first.
- WebsiteCourses, fees approach, dates and a way to book a tour
- Google Business ProfilePer campus: category, reviews, map position
- Paid adsCourses, intakes, suburbs, wasted spend
- Enquiry flowFirst reply time, tour booking, follow-up
- CRM and trackingCan you trace an enrolment to its campaign
Take this with you
Fix these 6 things the next intake campaign.
Run through this yourself. If more than 2 are missing, the budget is leaking before an enrolment.
A page per course or program, with dates and a next step
No single "courses" page can rank for "Cert III early childhood" and "Diploma of Business" at once. Each needs its own page, its own dates and its own enquiry form.
A Google Business Profile per campus, complete and active
Right category, current hours, real photos of the campus and team, and recent reviews from parents or students.
Tour or consultation booking online
Parents and students book the provider that lets them book. A form that goes to admin and waits loses the enrolment.
A first reply within the hour, automated if needed
A HubSpot sequence with the prospectus, dates and a tour link the moment the form is sent.
Reviews collected from graduates and parents
Reviews decide the map pack and reassure the comparison. Ask at the moments people are happiest.
Tracking from ad to enrolment
If the student management system and the ad platform are not connected, next year’s budget is a guess.
How it works
First call to first enrolment.
You teach. We run the marketing and report in plain numbers: enquiries, tours, enrolments, cost per enrolment.
- 01
Free review
A 30 minute call, then we review your site, course pages, profiles, ads and enquiry flow and tell you what is costing you enrolments and what to fix first.
- 02
Plan and setup
Course and campus pages, profiles, tour booking, HubSpot follow-up and tracking, done before any budget goes live.
- 03
Launch and learn
Campaigns run all year on the intents that enrol while SEO builds underneath. Monthly reporting in enquiries and enrolments.
- 04
Scale what works
Budget moves to the courses, campuses and channels producing the cheapest enrolments. You decide how full the intake should be.
Google reviews
What our clients say
on Google.
225+ 5 star reviews
Verified Google Business Profile
As seen in
Highly recommend Q Agency. They set up the branding for our small business and managed to execute our vision perfectly. They take the time to really listen to what you are after and have excellent attention to detail. We would be lost without their team.
Q Agency understood the reason why we exist and as a marketing agency is helping us get the messaging across. High five to Cassandra and Michael, they and the agency really care.
We are extremely pleased with the work done on our website. The team demonstrated professionalism and expertise throughout the process, we could not be happier with the outcome.
Josh and the team are very professional, friendly, and work hard to ensure you are happy and get exactly what you are after. Very happy with the website Q Agency delivered and will continue to use their five star service.
Consistently blown away by the speed, quality and cost-efficiency of the team at Q Agency. They have levelled up the humii website 10x since we started with them and we're stoked with the outcome.
I can't tell you the impact that working with Q Agency has had on my business. They don't just do marketing, they become part of your business, understanding your goals and driving real results.
Exceptional team to work with. We have used their services for web design, SEO and email marketing so far and the quality of work has been great and timely.
Steph has been awesome to work with on our Google Ads. Super professional, transparent, and actually delivers results. She genuinely cares about the business and always keeps me in the loop.
Q helped us upgrade our website, developing best practice UX and UI for better user journeys and to drive lead volume. They care about our results and know the right levers to pull to get us the outcomes we need.
Steph and the team at Q Agency are amazing to work with. Excellent communication and very helpful from start to finish, and delivered our project to a high standard.
Came to Q for a Shopify refresh and they absolutely delivered. The new website is faster, cleaner, and way easier for customers to use.
The head of digital at Q Agency has legitimately been the best to work with. Actively tries to grow our business and gives common sense advice rather than marketing jargon.
It has been great to work with the team at Q Agency. Smooth and fast process, we love our new website.
Our paid ads are performing better than ever, and communication has been clear and proactive throughout. Highly recommend them for anyone wanting real results from their ad spend.
The SEO team were amazing to work with and took the time to understand me and my business. I have already had great feedback about the new website and just could not be happier.
Q Agency and Steph have been excellent to work with. Steph has been very knowledgeable, understanding and thorough in assisting with our new website build.
Could not ask for anything more from this incredible company. They come to you with innovation, commitment and consistency. Their knowledge and implementation is helping me to scale my business beyond what I ever thought would be possible.
The team went above and beyond to understand our business goals and create a digital marketing strategy that truly delivered results.
Highly recommended, very professional.
Thanks for the dedicated and tailored work to create exactly what we were after.
Michael and his team have been excellent in design and support throughout our project. They understood exactly what we wanted, and nailed it.
Michael and his team have been excellent in design and support throughout our project. They understood exactly what we wanted, and nailed it.
Thanks for the dedicated and tailored work to create exactly what we were after.
Highly recommended, very professional.
The team went above and beyond to understand our business goals and create a digital marketing strategy that truly delivered results.
Could not ask for anything more from this incredible company. They come to you with innovation, commitment and consistency. Their knowledge and implementation is helping me to scale my business beyond what I ever thought would be possible.
Q Agency and Steph have been excellent to work with. Steph has been very knowledgeable, understanding and thorough in assisting with our new website build.
The SEO team were amazing to work with and took the time to understand me and my business. I have already had great feedback about the new website and just could not be happier.
Our paid ads are performing better than ever, and communication has been clear and proactive throughout. Highly recommend them for anyone wanting real results from their ad spend.
It has been great to work with the team at Q Agency. Smooth and fast process, we love our new website.
The head of digital at Q Agency has legitimately been the best to work with. Actively tries to grow our business and gives common sense advice rather than marketing jargon.
Came to Q for a Shopify refresh and they absolutely delivered. The new website is faster, cleaner, and way easier for customers to use.
Steph and the team at Q Agency are amazing to work with. Excellent communication and very helpful from start to finish, and delivered our project to a high standard.
Q helped us upgrade our website, developing best practice UX and UI for better user journeys and to drive lead volume. They care about our results and know the right levers to pull to get us the outcomes we need.
Steph has been awesome to work with on our Google Ads. Super professional, transparent, and actually delivers results. She genuinely cares about the business and always keeps me in the loop.
Exceptional team to work with. We have used their services for web design, SEO and email marketing so far and the quality of work has been great and timely.
I can't tell you the impact that working with Q Agency has had on my business. They don't just do marketing, they become part of your business, understanding your goals and driving real results.
Consistently blown away by the speed, quality and cost-efficiency of the team at Q Agency. They have levelled up the humii website 10x since we started with them and we're stoked with the outcome.
Josh and the team are very professional, friendly, and work hard to ensure you are happy and get exactly what you are after. Very happy with the website Q Agency delivered and will continue to use their five star service.
We are extremely pleased with the work done on our website. The team demonstrated professionalism and expertise throughout the process, we could not be happier with the outcome.
Q Agency understood the reason why we exist and as a marketing agency is helping us get the messaging across. High five to Cassandra and Michael, they and the agency really care.
Highly recommend Q Agency. They set up the branding for our small business and managed to execute our vision perfectly. They take the time to really listen to what you are after and have excellent attention to detail. We would be lost without their team.
The people on your account
People who know considered decisions.
You know your programs. We know how parents and students search, compare providers and decide over weeks. The senior people below are in the accounts every week.
- Josh RichardsonCo-founder. Strategy and AI search.
- Sophie DarrHead of SEO.
- Stephanie CroucherHead of Account Management.
Faqs
Education marketing questions, answered.
Straight answers. If yours is not here, ask on the call.
Which channel brings enrolment enquiries?
Google Search on course and suburb terms catches the parent or student already looking. Local SEO and Maps matter for childcare, tutoring and campus-based providers. Meta suits awareness and open day promotion, and retargeting the people who visited a course page and did not enquire.
Should we only market before intake?
No. The decision takes weeks and people research all year. Course pages and profiles should rank permanently, campaigns should run on intent year-round, and the budget should peak before intake rather than only exist then.
Can you connect marketing to our student management system?
Usually through HubSpot as the layer in between. Enquiries land with their source, admissions works them with automated follow-up, and enrolments sync back so you see cost per enrolment by campaign.
We are an RTO. Are there advertising rules?
Yes. ASQA rules govern how you describe qualifications, outcomes and guarantees, and government-funded courses have their own requirements. We write within them and check before publishing.
Can you build a school or provider website?
Yes. Course and program pages, campus pages, tour booking, prospectus downloads and CRM integration on Webflow or WordPress, with fast mobile load and accessibility built in.
Can I see what the marketing is actually bringing in?
Yes. Enquiries, tours and enrolments land in one dashboard with the channel that produced them. You see cost per enrolment by course and campus, monthly.
225+ Google reviews
Let's talk
Book a call with a specialist.
A senior strategist asks the right questions and maps out the plan we would execute to grow your business.
