Trusted by 300+ brands, locally and nationally
Who we work with
- Mortgage brokers
- Lenders
- Financial advisers
- Accountants
- Insurance
- Property finance
- Fintech
- Buyer’s agents
Sound familiar?
Why the leads are expensive and thin.
Finance is one of the most competitive categories on Google, and most firms are paying comparison-site prices for clicks that land on a generic homepage. The pipeline is lumpy and every lead needs 3 follow-ups. This is usually what is going on underneath.
You are bidding against aggregators with a homepage.
"Mortgage broker Parramatta", "SMSF adviser Sydney". The aggregators have a page and a calculator for every intent. Your ad lands on "about us". A page per product and suburb, with the right calculator, changes the cost per application.
Compliance slowed everything to a stop.
ASIC, licensee and lender rules on claims, rates and disclaimers are real. They are not a reason for silence. We write and design within them, and every piece is checked before it goes live.
Leads go cold between enquiry and appointment.
A finance decision takes weeks. Without HubSpot sequences, reminders and a broker who calls within the hour, most leads settle with whoever followed up. Follow-up is where the return on ad spend actually lives.
Our advice
Fix the website before you run ads.
The most common thing we see is a broker or adviser paying premium finance click prices to land people on a page with no product, no calculator and no way to book.
A borrower clicks your ad, lands on a homepage with a stock photo of a family, and leaves for the comparison site with a rate table. That is not the ad failing. It is the page.
A modest search budget will not out-bid the aggregators. A working system will: a page per product and per suburb with the right tool on it, content that answers the questions borrowers actually type, a Google Business Profile per office, compliant search campaigns on the intents you want, and HubSpot showing which channel produced the settlement.
If you are ready to grow applications and invest in it properly, we will scale it. If the site or the follow-up is the leak, we will start there and say so.
Digital marketing services for finance
Every channel, one plan, within the rules.
Rank for the product, the suburb and the situation.
A page per product and suburb with the right calculator, content that answers the questions borrowers type, local signals per office, all written within the rules.
Win the niche searches the aggregators ignore.
Search ads on product, suburb and situation terms, landing on the matching page with its calculator, with call and form tracking so every application has a source.
Free finance marketing review
We review everything before you spend.
Your website, product pages, Google Ads, Google Business Profiles, compliance exposure and CRM, reviewed by a senior strategist. You get a clear list of what is costing you applications and what to fix first.
- WebsiteProducts, calculators and a way to book
- Google AdsProducts, suburbs, wasted spend against aggregators
- Google Business ProfilePer office: category, reviews, map position
- ComplianceClaims, rates, disclaimers
- CRM and follow-upCan you trace a lead to a settlement
Take this with you
Fix these 6 things bid on finance keywords.
Run through this yourself. If more than 2 are missing, the budget is leaking before an application.
A page per product and per suburb
"Home loans" cannot rank or convert for "first home buyer loan Penrith" and "SMSF lending" at once. Each intent needs its own page and its own calculator.
Calculators and tools on the page, not behind a form
Borrowers came to work something out. Give them the tool, then ask for the appointment.
Adviser and broker profiles with credentials and a booking link
People trust a person. Profile, licence details, a face and a calendar.
Copy checked against ASIC and licensee rules
Rates, comparison rates, claims and disclaimers, checked before publishing.
Follow-up sequences in HubSpot
A finance lead decides over weeks. Reminders, content and a broker call within the hour, automated where they should be.
Tracking from ad to settlement
If you cannot see which campaign settled, you cannot cut the ones that only generate enquiries.
How it works
First call to first settlement.
You do the advice and the lending. We run the marketing and report in plain numbers: qualified leads, appointments, settlements, cost per settlement.
- 01
Free review
A 30 minute call, then we review your site, ads, profiles, compliance exposure and CRM and tell you what is costing you applications and what to fix first.
- 02
Plan and setup
Product and suburb pages, calculators, profiles, HubSpot follow-up and tracking, done before any budget goes live.
- 03
Launch and learn
Search goes live on the products you want more of while SEO and content build underneath. Monthly reporting in appointments and settlements.
- 04
Scale what works
Budget moves to the products and suburbs producing the cheapest settlements. You decide how full the pipeline should be.
Google reviews
What our clients say
on Google.
225+ 5 star reviews
Verified Google Business Profile
As seen in
Highly recommend Q Agency. They set up the branding for our small business and managed to execute our vision perfectly. They take the time to really listen to what you are after and have excellent attention to detail. We would be lost without their team.
Q Agency understood the reason why we exist and as a marketing agency is helping us get the messaging across. High five to Cassandra and Michael, they and the agency really care.
We are extremely pleased with the work done on our website. The team demonstrated professionalism and expertise throughout the process, we could not be happier with the outcome.
Josh and the team are very professional, friendly, and work hard to ensure you are happy and get exactly what you are after. Very happy with the website Q Agency delivered and will continue to use their five star service.
Consistently blown away by the speed, quality and cost-efficiency of the team at Q Agency. They have levelled up the humii website 10x since we started with them and we're stoked with the outcome.
I can't tell you the impact that working with Q Agency has had on my business. They don't just do marketing, they become part of your business, understanding your goals and driving real results.
Exceptional team to work with. We have used their services for web design, SEO and email marketing so far and the quality of work has been great and timely.
Steph has been awesome to work with on our Google Ads. Super professional, transparent, and actually delivers results. She genuinely cares about the business and always keeps me in the loop.
Q helped us upgrade our website, developing best practice UX and UI for better user journeys and to drive lead volume. They care about our results and know the right levers to pull to get us the outcomes we need.
Steph and the team at Q Agency are amazing to work with. Excellent communication and very helpful from start to finish, and delivered our project to a high standard.
Came to Q for a Shopify refresh and they absolutely delivered. The new website is faster, cleaner, and way easier for customers to use.
The head of digital at Q Agency has legitimately been the best to work with. Actively tries to grow our business and gives common sense advice rather than marketing jargon.
It has been great to work with the team at Q Agency. Smooth and fast process, we love our new website.
Our paid ads are performing better than ever, and communication has been clear and proactive throughout. Highly recommend them for anyone wanting real results from their ad spend.
The SEO team were amazing to work with and took the time to understand me and my business. I have already had great feedback about the new website and just could not be happier.
Q Agency and Steph have been excellent to work with. Steph has been very knowledgeable, understanding and thorough in assisting with our new website build.
Could not ask for anything more from this incredible company. They come to you with innovation, commitment and consistency. Their knowledge and implementation is helping me to scale my business beyond what I ever thought would be possible.
The team went above and beyond to understand our business goals and create a digital marketing strategy that truly delivered results.
Highly recommended, very professional.
Thanks for the dedicated and tailored work to create exactly what we were after.
Michael and his team have been excellent in design and support throughout our project. They understood exactly what we wanted, and nailed it.
Michael and his team have been excellent in design and support throughout our project. They understood exactly what we wanted, and nailed it.
Thanks for the dedicated and tailored work to create exactly what we were after.
Highly recommended, very professional.
The team went above and beyond to understand our business goals and create a digital marketing strategy that truly delivered results.
Could not ask for anything more from this incredible company. They come to you with innovation, commitment and consistency. Their knowledge and implementation is helping me to scale my business beyond what I ever thought would be possible.
Q Agency and Steph have been excellent to work with. Steph has been very knowledgeable, understanding and thorough in assisting with our new website build.
The SEO team were amazing to work with and took the time to understand me and my business. I have already had great feedback about the new website and just could not be happier.
Our paid ads are performing better than ever, and communication has been clear and proactive throughout. Highly recommend them for anyone wanting real results from their ad spend.
It has been great to work with the team at Q Agency. Smooth and fast process, we love our new website.
The head of digital at Q Agency has legitimately been the best to work with. Actively tries to grow our business and gives common sense advice rather than marketing jargon.
Came to Q for a Shopify refresh and they absolutely delivered. The new website is faster, cleaner, and way easier for customers to use.
Steph and the team at Q Agency are amazing to work with. Excellent communication and very helpful from start to finish, and delivered our project to a high standard.
Q helped us upgrade our website, developing best practice UX and UI for better user journeys and to drive lead volume. They care about our results and know the right levers to pull to get us the outcomes we need.
Steph has been awesome to work with on our Google Ads. Super professional, transparent, and actually delivers results. She genuinely cares about the business and always keeps me in the loop.
Exceptional team to work with. We have used their services for web design, SEO and email marketing so far and the quality of work has been great and timely.
I can't tell you the impact that working with Q Agency has had on my business. They don't just do marketing, they become part of your business, understanding your goals and driving real results.
Consistently blown away by the speed, quality and cost-efficiency of the team at Q Agency. They have levelled up the humii website 10x since we started with them and we're stoked with the outcome.
Josh and the team are very professional, friendly, and work hard to ensure you are happy and get exactly what you are after. Very happy with the website Q Agency delivered and will continue to use their five star service.
We are extremely pleased with the work done on our website. The team demonstrated professionalism and expertise throughout the process, we could not be happier with the outcome.
Q Agency understood the reason why we exist and as a marketing agency is helping us get the messaging across. High five to Cassandra and Michael, they and the agency really care.
Highly recommend Q Agency. They set up the branding for our small business and managed to execute our vision perfectly. They take the time to really listen to what you are after and have excellent attention to detail. We would be lost without their team.
The people on your account
People who know the sector.
You know lending and advice. We know how borrowers and clients search, compare and choose, and where the advertising rules sit. The senior people below are in the accounts every week.
- Josh RichardsonCo-founder. Strategy and AI search.
- Sophie DarrHead of SEO.
- Stephanie CroucherHead of Account Management.
Faqs
Finance marketing questions, answered.
Straight answers. If yours is not here, ask on the call.
Can we compete with the comparison sites on Google?
Not on every term, and you should not try. Aggregators own the broadest searches. Brokers and advisers win on suburb, niche and situation: first home buyers in a suburb, self-employed lending, SMSF advice. A page for each, with the right tool on it, is where the return is.
How do you handle ASIC and licensee compliance?
Copy and creative are written within the rules on rates, claims, comparisons and disclaimers, and checked before publishing. Your licensee or compliance team signs off on anything they need to. It slows the first month and speeds up every month after.
Which channel produces applications fastest?
Google Search on product and suburb terms produces enquiries within weeks. SEO takes 3 to 6 months to build and then gives the lowest cost per application. Meta suits awareness and retargeting more than direct application.
Can you connect marketing to our CRM or aggregator software?
Usually through HubSpot as the layer in between. Leads land with their source, brokers work them there with automated follow-up, and settled deals sync back so you can see cost per settlement by channel.
We are a fintech, not a broker. Does this apply?
Yes, with a different mix: product-led SEO, content, paid search on category terms and lifecycle email. Humii and Relevance AI are software clients on that model, and the tracking principles are the same.
Can I see what the marketing is actually bringing in?
Yes. Leads, appointments and settlements land in one dashboard with the channel that produced them. You see cost per settlement by product and suburb, monthly.
225+ Google reviews
Let's talk
Book a call with a specialist.
A senior strategist asks the right questions and maps out the plan we would execute to grow your business.
