Trusted by 300+ brands, locally and nationally
Who we work with
- Retail franchises
- Food franchises
- Service franchises
- Multi-venue hospitality
- Clinics and studios
- Trade networks
- Automotive
- Education and childcare
Sound familiar?
Why the network’s marketing is 30 different things.
Most franchise networks have a national brand campaign nobody can measure locally and 30 franchisees each boosting posts on their own. The locations that market well grow; the rest blame the brand. This is usually what is going on underneath.
Every location needs to rank locally, and one website cannot do it.
"Battery shop Penrith", "gym Parramatta", "accountant Castle Hill". Each location needs its own Google Business Profile and its own page with local content. Mountain Culture runs 5 venues in 3 states on that structure with 57 keywords at number one.
Franchisees run their own ads, badly, or not at all.
Brand consistency dies and cost per lead varies tenfold across the network. Centrally-run campaigns with location-level budgets and reporting give every franchisee the same machine and the franchisor the same numbers.
Head office cannot see which locations the marketing is working for.
A national report hides the locations that are leaking. Reporting per location, by channel, shows head office where to intervene and shows franchisees exactly what their contribution bought.
Our advice
Fix the website before you run ads.
The most common thing we see is a franchisor spending on brand awareness while a third of the location pages have the wrong hours and no reviews.
A customer sees the national campaign, searches the suburb, and finds a location page with old hours, no photos and a competitor above it in the map. That is not the campaign failing. It is the location.
A national awareness budget will not fix local visibility. A working system will: a Google Business Profile and a page per location, kept accurate at scale; Google and Meta run centrally with location budgets; a site franchisees can use without breaking the brand; and reporting per location so head office and the franchisee read the same number.
If you are ready to grow the network and invest in it properly, we will scale it. If the location foundations are the leak, we will start there and say so.
Digital marketing services for franchise networks
Every location, one plan.
Every location on one campaign structure, with its own budget.
Google and Meta run centrally with location-level budgets, shared creative and reporting per location, so every franchisee gets the same machine and the same cost per lead visibility.
Free franchise marketing review
We review the network before you spend.
Your location pages, Google Business Profiles, franchisee ad activity, website and reporting, reviewed by a senior strategist. You get a clear view of which locations are leaking and what to fix first.
- Location pagesAccuracy, content, rankings per location
- Google Business ProfilesEvery location: category, hours, reviews, map position
- Paid adsCentral and franchisee activity, wasted spend
- WebsiteBrand control and franchisee usability
- ReportingCan head office see cost per lead by location
Take this with you
Fix these 6 things the next national campaign.
Run through this yourself. If more than 2 are missing across the network, the budget is leaking at the location level.
A Google Business Profile per location, accurate and managed
Right category, current hours, real photos and recent reviews at every location, not only the flagship.
A page per location with local content
Not a store-finder pin. A page with the team, the suburb, the services and a way to book or call that location.
Reviews collected automatically at every location
Reviews decide the map pack. A network-wide review request after every visit lifts every location.
Central ad campaigns with location budgets
Shared structure and creative, with budgets and reporting by location. Franchisees contribute; head office runs it.
Brand assets franchisees can actually use
Templates for local social, print and signage that stay on brand without a designer.
Reporting per location, by channel
If head office cannot see cost per lead by location, it cannot see which franchisees need help.
How it works
First call to first location result.
You run the network. We run the marketing and report in plain numbers: enquiries and cost per enquiry, by location and by channel.
- 01
Free review
A 30 minute call and a clear view of your location pages, profiles, ad activity and reporting. Which locations are leaking and what to fix first.
- 02
Plan and setup
Profiles and pages for every location, central campaign structure, franchisee templates and per-location tracking, done before budget goes live.
- 03
Launch and learn
Central campaigns go live with location budgets while local SEO builds underneath. Monthly reporting per location.
- 04
Scale what works
Budget moves to the locations and channels producing the cheapest enquiries. Head office decides where the network grows next.
Google reviews
What our clients say
on Google.
225+ 5 star reviews
Verified Google Business Profile
As seen in
Highly recommend Q Agency. They set up the branding for our small business and managed to execute our vision perfectly. They take the time to really listen to what you are after and have excellent attention to detail. We would be lost without their team.
Q Agency understood the reason why we exist and as a marketing agency is helping us get the messaging across. High five to Cassandra and Michael, they and the agency really care.
We are extremely pleased with the work done on our website. The team demonstrated professionalism and expertise throughout the process, we could not be happier with the outcome.
Josh and the team are very professional, friendly, and work hard to ensure you are happy and get exactly what you are after. Very happy with the website Q Agency delivered and will continue to use their five star service.
Consistently blown away by the speed, quality and cost-efficiency of the team at Q Agency. They have levelled up the humii website 10x since we started with them and we're stoked with the outcome.
I can't tell you the impact that working with Q Agency has had on my business. They don't just do marketing, they become part of your business, understanding your goals and driving real results.
Exceptional team to work with. We have used their services for web design, SEO and email marketing so far and the quality of work has been great and timely.
Steph has been awesome to work with on our Google Ads. Super professional, transparent, and actually delivers results. She genuinely cares about the business and always keeps me in the loop.
Q helped us upgrade our website, developing best practice UX and UI for better user journeys and to drive lead volume. They care about our results and know the right levers to pull to get us the outcomes we need.
Steph and the team at Q Agency are amazing to work with. Excellent communication and very helpful from start to finish, and delivered our project to a high standard.
Came to Q for a Shopify refresh and they absolutely delivered. The new website is faster, cleaner, and way easier for customers to use.
The head of digital at Q Agency has legitimately been the best to work with. Actively tries to grow our business and gives common sense advice rather than marketing jargon.
It has been great to work with the team at Q Agency. Smooth and fast process, we love our new website.
Our paid ads are performing better than ever, and communication has been clear and proactive throughout. Highly recommend them for anyone wanting real results from their ad spend.
The SEO team were amazing to work with and took the time to understand me and my business. I have already had great feedback about the new website and just could not be happier.
Q Agency and Steph have been excellent to work with. Steph has been very knowledgeable, understanding and thorough in assisting with our new website build.
Could not ask for anything more from this incredible company. They come to you with innovation, commitment and consistency. Their knowledge and implementation is helping me to scale my business beyond what I ever thought would be possible.
The team went above and beyond to understand our business goals and create a digital marketing strategy that truly delivered results.
Highly recommended, very professional.
Thanks for the dedicated and tailored work to create exactly what we were after.
Michael and his team have been excellent in design and support throughout our project. They understood exactly what we wanted, and nailed it.
Michael and his team have been excellent in design and support throughout our project. They understood exactly what we wanted, and nailed it.
Thanks for the dedicated and tailored work to create exactly what we were after.
Highly recommended, very professional.
The team went above and beyond to understand our business goals and create a digital marketing strategy that truly delivered results.
Could not ask for anything more from this incredible company. They come to you with innovation, commitment and consistency. Their knowledge and implementation is helping me to scale my business beyond what I ever thought would be possible.
Q Agency and Steph have been excellent to work with. Steph has been very knowledgeable, understanding and thorough in assisting with our new website build.
The SEO team were amazing to work with and took the time to understand me and my business. I have already had great feedback about the new website and just could not be happier.
Our paid ads are performing better than ever, and communication has been clear and proactive throughout. Highly recommend them for anyone wanting real results from their ad spend.
It has been great to work with the team at Q Agency. Smooth and fast process, we love our new website.
The head of digital at Q Agency has legitimately been the best to work with. Actively tries to grow our business and gives common sense advice rather than marketing jargon.
Came to Q for a Shopify refresh and they absolutely delivered. The new website is faster, cleaner, and way easier for customers to use.
Steph and the team at Q Agency are amazing to work with. Excellent communication and very helpful from start to finish, and delivered our project to a high standard.
Q helped us upgrade our website, developing best practice UX and UI for better user journeys and to drive lead volume. They care about our results and know the right levers to pull to get us the outcomes we need.
Steph has been awesome to work with on our Google Ads. Super professional, transparent, and actually delivers results. She genuinely cares about the business and always keeps me in the loop.
Exceptional team to work with. We have used their services for web design, SEO and email marketing so far and the quality of work has been great and timely.
I can't tell you the impact that working with Q Agency has had on my business. They don't just do marketing, they become part of your business, understanding your goals and driving real results.
Consistently blown away by the speed, quality and cost-efficiency of the team at Q Agency. They have levelled up the humii website 10x since we started with them and we're stoked with the outcome.
Josh and the team are very professional, friendly, and work hard to ensure you are happy and get exactly what you are after. Very happy with the website Q Agency delivered and will continue to use their five star service.
We are extremely pleased with the work done on our website. The team demonstrated professionalism and expertise throughout the process, we could not be happier with the outcome.
Q Agency understood the reason why we exist and as a marketing agency is helping us get the messaging across. High five to Cassandra and Michael, they and the agency really care.
Highly recommend Q Agency. They set up the branding for our small business and managed to execute our vision perfectly. They take the time to really listen to what you are after and have excellent attention to detail. We would be lost without their team.
The people on your account
People who know networks.
You know the franchise model. We know how customers find and choose a location, and how to run one system across 30 of them. The senior people below are in the accounts every week.
- Josh RichardsonCo-founder. Strategy and AI search.
- Sophie DarrHead of SEO.
- Stephanie CroucherHead of Account Management.
Faqs
Franchise marketing questions, answered.
Straight answers. If yours is not here, ask on the call.
How do you run SEO for 50 locations?
With a system, not 50 separate projects. A profile and a page per location built from a template with local content, reviews collected automatically, and a monthly process that keeps hours, photos and posts current across the network. Mountain Culture runs 5 venues across 3 states this way.
Who pays, head office or the franchisee?
That is your model to set. We commonly run a central campaign structure funded by a marketing levy, with optional franchisee top-ups by location. Reporting per location shows every franchisee what their contribution produced.
Can franchisees still do their own local marketing?
Yes, inside the brand. We build templates for local social, print and signage so franchisees can act locally without a designer and without breaking the brand. Paid ads stay central so cost per lead is consistent.
Can you work with our existing franchise website?
Usually. Location pages, profiles and tracking can be added to most platforms. If the site cannot support a page per location with local content, we will say so and scope the alternative.
Do you work with multi-location businesses that are not franchises?
Yes. Multi-venue hospitality, clinic groups and retail chains have the same structure: one brand, many locations, each needing to rank and report locally. Battery World is a franchise store; Mountain Culture is a company-owned group.
Can head office see what the marketing is actually bringing in?
Yes. Enquiries, calls and bookings land in one dashboard by location and by channel. Head office sees the network; each franchisee sees their location.
225+ Google reviews
Let's talk
Book a call with a specialist.
A senior strategist asks the right questions and maps out the plan we would execute to grow your business.
