Trusted by 300+ brands, locally and nationally
Who we work with
- Conveyancing
- Family law
- Commercial
- Property
- Wills and estates
- Employment
- Criminal
- Personal injury
Sound familiar?
Why the good matters go elsewhere.
Most firms grow on referrals and a name on the high street. Then a competitor starts ranking for the practice area, the intake sits in a shared inbox, and the matters that arrive are the wrong size. This is usually what is going on underneath.
Clients search the problem, and find the firm that wrote about it.
"Conveyancer Penrith", "family lawyer Parramatta", "commercial lease dispute". The firm with a page that answers the question and names the lawyer gets the call. Search rewards specificity; most firm sites are general.
Cost per click is high, and the landing page is the homepage.
Legal terms are among the most expensive on Google. Sending that click to a homepage with a partner group shot wastes most of it. A practice-area page with a qualifying form changes the maths.
Intake eats partner time.
Half the enquiries are the wrong matter or the wrong size. HubSpot intake, qualifying forms and automated document collection mean lawyers speak to the clients worth speaking to. Dott & Crossitt returned 283 hours a month this way.
Our advice
Fix the website before you run ads.
The most common thing we see is a firm paying premium legal click prices to land people on a page that does not name the practice area or the lawyer.
A prospective client clicks your ad and lands on "a full-service firm serving Western Sydney since 1987". They leave and call the firm whose page said "family lawyer, Penrith, first appointment this week". That is not the ad failing. It is the page.
A small search budget will not build a practice area on its own. A working system will: a page per practice area that ranks and qualifies, a lawyer profile per practitioner, a Google Business Profile per office, paid search for the matters you want, and HubSpot showing which channel produced the engagement.
If you are ready to grow a practice area and invest in it properly, we will scale it. If the site or the intake is the leak, we will start there and say so.
Digital marketing services for law firms
Every channel, one plan.
Free law firm marketing review
We review everything before you spend.
Your website, practice-area pages, Google Business Profiles, ads and intake, reviewed by a senior strategist. You get a clear list of what is costing you matters and what to fix first.
- WebsitePractice areas, lawyers and a way to start
- Search visibilityThe problems clients search, and who ranks
- Google Business ProfilePer office: category, reviews, map position
- Google AdsPractice areas, suburbs, wasted spend
- Intake and CRMCan you trace an enquiry to a matter
Take this with you
Fix these 6 things you buy legal clicks.
Run through this yourself. If more than 2 are missing, the budget is leaking before a client engages.
A page per practice area, written for the client’s situation
No single "our services" page can rank for "conveyancer" and "family lawyer" at once. Each area needs its own page, its own lawyer and its own proof.
Lawyer profiles with real photos and a way to book
Clients hire a lawyer, not a firm. A profile with a face, a practice area and a booking link converts.
A Google Business Profile per office, complete and active
Right category, practice areas listed, hours, real photos and recent reviews.
An intake form that qualifies the matter
Matter type, stage, urgency, location. Lawyers speak to the right enquiries and the rest get a useful reply.
Copy checked against the conduct rules in your state
Advertising rules restrict some claims and comparisons. Checked before publishing, not after a complaint.
HubSpot or a CRM connected to matters
If you cannot trace an engagement to its first click, you cannot decide where next quarter’s budget goes.
How it works
First call to first matter.
You run the matters. We run the marketing and report in plain numbers: qualified enquiries, engagements, cost per engagement.
- 01
Free review
A 30 minute call, then we review your site, search visibility, profiles and intake and tell you what is costing you matters and what to fix first.
- 02
Plan and setup
Practice-area pages, lawyer profiles, intake and HubSpot tracking, done before any budget goes live.
- 03
Launch and learn
Paid search goes live on the matters you want more of while SEO builds underneath. Monthly reporting in engagements, not clicks.
- 04
Scale what works
Budget moves to the practice areas and suburbs producing the best engagements. You decide how full the practice should be.
Google reviews
What our clients say
on Google.
225+ 5 star reviews
Verified Google Business Profile
As seen in
Highly recommend Q Agency. They set up the branding for our small business and managed to execute our vision perfectly. They take the time to really listen to what you are after and have excellent attention to detail. We would be lost without their team.
Q Agency understood the reason why we exist and as a marketing agency is helping us get the messaging across. High five to Cassandra and Michael, they and the agency really care.
We are extremely pleased with the work done on our website. The team demonstrated professionalism and expertise throughout the process, we could not be happier with the outcome.
Josh and the team are very professional, friendly, and work hard to ensure you are happy and get exactly what you are after. Very happy with the website Q Agency delivered and will continue to use their five star service.
Consistently blown away by the speed, quality and cost-efficiency of the team at Q Agency. They have levelled up the humii website 10x since we started with them and we're stoked with the outcome.
I can't tell you the impact that working with Q Agency has had on my business. They don't just do marketing, they become part of your business, understanding your goals and driving real results.
Exceptional team to work with. We have used their services for web design, SEO and email marketing so far and the quality of work has been great and timely.
Steph has been awesome to work with on our Google Ads. Super professional, transparent, and actually delivers results. She genuinely cares about the business and always keeps me in the loop.
Q helped us upgrade our website, developing best practice UX and UI for better user journeys and to drive lead volume. They care about our results and know the right levers to pull to get us the outcomes we need.
Steph and the team at Q Agency are amazing to work with. Excellent communication and very helpful from start to finish, and delivered our project to a high standard.
Came to Q for a Shopify refresh and they absolutely delivered. The new website is faster, cleaner, and way easier for customers to use.
The head of digital at Q Agency has legitimately been the best to work with. Actively tries to grow our business and gives common sense advice rather than marketing jargon.
It has been great to work with the team at Q Agency. Smooth and fast process, we love our new website.
Our paid ads are performing better than ever, and communication has been clear and proactive throughout. Highly recommend them for anyone wanting real results from their ad spend.
The SEO team were amazing to work with and took the time to understand me and my business. I have already had great feedback about the new website and just could not be happier.
Q Agency and Steph have been excellent to work with. Steph has been very knowledgeable, understanding and thorough in assisting with our new website build.
Could not ask for anything more from this incredible company. They come to you with innovation, commitment and consistency. Their knowledge and implementation is helping me to scale my business beyond what I ever thought would be possible.
The team went above and beyond to understand our business goals and create a digital marketing strategy that truly delivered results.
Highly recommended, very professional.
Thanks for the dedicated and tailored work to create exactly what we were after.
Michael and his team have been excellent in design and support throughout our project. They understood exactly what we wanted, and nailed it.
Michael and his team have been excellent in design and support throughout our project. They understood exactly what we wanted, and nailed it.
Thanks for the dedicated and tailored work to create exactly what we were after.
Highly recommended, very professional.
The team went above and beyond to understand our business goals and create a digital marketing strategy that truly delivered results.
Could not ask for anything more from this incredible company. They come to you with innovation, commitment and consistency. Their knowledge and implementation is helping me to scale my business beyond what I ever thought would be possible.
Q Agency and Steph have been excellent to work with. Steph has been very knowledgeable, understanding and thorough in assisting with our new website build.
The SEO team were amazing to work with and took the time to understand me and my business. I have already had great feedback about the new website and just could not be happier.
Our paid ads are performing better than ever, and communication has been clear and proactive throughout. Highly recommend them for anyone wanting real results from their ad spend.
It has been great to work with the team at Q Agency. Smooth and fast process, we love our new website.
The head of digital at Q Agency has legitimately been the best to work with. Actively tries to grow our business and gives common sense advice rather than marketing jargon.
Came to Q for a Shopify refresh and they absolutely delivered. The new website is faster, cleaner, and way easier for customers to use.
Steph and the team at Q Agency are amazing to work with. Excellent communication and very helpful from start to finish, and delivered our project to a high standard.
Q helped us upgrade our website, developing best practice UX and UI for better user journeys and to drive lead volume. They care about our results and know the right levers to pull to get us the outcomes we need.
Steph has been awesome to work with on our Google Ads. Super professional, transparent, and actually delivers results. She genuinely cares about the business and always keeps me in the loop.
Exceptional team to work with. We have used their services for web design, SEO and email marketing so far and the quality of work has been great and timely.
I can't tell you the impact that working with Q Agency has had on my business. They don't just do marketing, they become part of your business, understanding your goals and driving real results.
Consistently blown away by the speed, quality and cost-efficiency of the team at Q Agency. They have levelled up the humii website 10x since we started with them and we're stoked with the outcome.
Josh and the team are very professional, friendly, and work hard to ensure you are happy and get exactly what you are after. Very happy with the website Q Agency delivered and will continue to use their five star service.
We are extremely pleased with the work done on our website. The team demonstrated professionalism and expertise throughout the process, we could not be happier with the outcome.
Q Agency understood the reason why we exist and as a marketing agency is helping us get the messaging across. High five to Cassandra and Michael, they and the agency really care.
Highly recommend Q Agency. They set up the branding for our small business and managed to execute our vision perfectly. They take the time to really listen to what you are after and have excellent attention to detail. We would be lost without their team.
The people on your account
People who know the sector.
You know the law. We know how clients search for it, compare firms and choose one, and where the advertising rules sit. The senior people below are in the accounts every week.
- Josh RichardsonCo-founder. Strategy and AI search.
- Sophie DarrHead of SEO.
- Stephanie CroucherHead of Account Management.
Faqs
Law firm marketing questions, answered.
Straight answers. If yours is not here, ask on the call.
Does SEO work for a law firm?
Yes, and it is usually the highest-return channel because clients search the problem before they ask for a referral. It takes 3 to 6 months to build, then keeps producing without spend. The work is practice-area pages, lawyer profiles, local signals and content, not tricks.
Is Google Ads worth the cost per click in legal?
For the right matters, yes. A conveyancing click and a commercial litigation click cost very different amounts and are worth very different amounts. We start with the practice areas where one engagement pays for months of spend, and we do not send the click to the homepage.
Can you build a website for a law firm?
Yes. Legal sites need practice-area pages, lawyer profiles, a qualifying intake form and fast load, with copy that sits inside the conduct rules. Dott & Crossitt’s Webflow site loads in 1.4 seconds with every Core Web Vital passed.
We are worried about professional conduct rules for legal advertising.
The rules vary by state and restrict some claims, comparisons and specialist titles. They do not stop you describing your practice areas, your people and how to start. We write within them and check before publishing.
Can you automate our intake?
Yes. HubSpot intake, qualifying forms, automated document requests and status updates. Dott & Crossitt returned 283 hours of admin a month and saved $25k a month in third-party fees through automation we built for their conveyancing workflow.
Can I see what the marketing is actually bringing in?
Yes. Enquiries, qualified matters and engagements land in one dashboard with the channel that produced them. You see cost per engagement by practice area, monthly.
225+ Google reviews
Let's talk
Book a call with a specialist.
A senior strategist asks the right questions and maps out the plan we would execute to grow your business.
