Trusted by 300+ brands, locally and nationally
Trades we work with
- Builders
- Pool builders
- Electricians
- Plumbers
- Kitchens
- Blinds
- Tiles and stone
- Landscapers
Sound familiar?
Why the phone is not ringing.
Most trade businesses run marketing on gut feel: a boosted post here, a Google Ads account someone set up in 2019 and nobody has touched since. The slow weeks stay slow. This is usually what is going on underneath.
You tried ads. They did not pay off.
A few thousand dollars into Google or Facebook and nothing to show for it. The platform was not the problem. Without suburb targeting, a landing page that converts and call tracking, you paid for clicks that were never going to book.
A smaller operator ranks above you.
Half your experience, twice your visibility. They set up their Google Business Profile properly, earned reviews and built suburb pages. Local search comes down to a handful of signals, and we know which ones move.
You cannot tell which marketing brings jobs.
Google says Google. Facebook says Facebook. Your mate says the van. Without attribution you are guessing where next month’s budget goes. We track every call and form to its source and report jobs, not clicks.
Our advice
Fix the website before you run ads.
The most common thing we see is a trade business launching ads before the website gives anyone a reason to choose them.
Someone clicks your ad and lands on a page that does not show your work, your reviews, your team or the suburbs you cover. They leave and call the next result. That is not the ad failing. It is the website failing, and no amount of budget fixes it.
A couple of thousand dollars in ads over a few weeks will not change the business. A proper marketing system will: a site that earns trust, a Google Business Profile that ranks, ads pointed at the right suburbs, and tracking that shows which of them booked the job. It needs time to build, and it needs someone telling you what to do next rather than waiting for you to tell them.
If you are genuinely ready to grow and invest in your marketing, we will scale you up. If the foundations are not there yet, we will say so and start there.
Digital marketing services for trades
Every channel, one plan.
Show up first in the suburbs you work.
Most trade jobs start with a Google search or a map result. We build suburb and service pages, fix the Google Business Profile, earn reviews in the places Google weights, and get you into the map pack for the searches that turn into quotes.
Calls this week, at a cost per job you can live with.
Search ads targeted to the postcodes you service, with call tracking so every phone lead has a source. We start with the jobs you want more of, prove the cost per lead, then scale budget as the pipeline proves out.
Know what a booked job costs, by channel.
Every call, form and booking lands in one dashboard with the channel it came from. You see enquiries, cost per enquiry and jobs won, monthly, without asking.
Free trade marketing review
We review everything before you spend.
Your website, Google Ads, Meta Ads, Google Business Profile and CRM, reviewed by a senior strategist. You get a clear list of what is leaking enquiries and what to fix first.
- WebsiteDoes it earn trust and take the enquiry
- Google AdsSuburbs, keywords, wasted spend
- Meta AdsCreative, audiences, lead forms
- Google Business ProfileCategory, reviews, map pack position
- CRM and trackingCan you see which channel booked the job
Take this with you
Fix these 6 things before you buy ads.
Run through this yourself. If more than 2 are missing, the ads budget is leaking before it reaches a customer.
Your Google Business Profile is complete and verified
Right category, every suburb you service, opening hours, 20+ photos of real jobs, and a review from the last 30 days.
Your site loads in under 2 seconds on a phone
Most trade enquiries happen on mobile, often on a job site. Every second of load costs you a share of them.
A quote form and a tap-to-call button on every page
Not just the contact page. A homeowner reading about decking should be able to ask for a quote from that page.
Call tracking on your ads
If you cannot see which ad produced the call, you cannot cut the ads that do not. This is where most trade budgets leak.
A page for each service and each main suburb
No single "services" page can rank for "bathroom renovations Penrith" and "kitchen renovations Castle Hill" at the same time.
Real photos, not stock
Homeowners can tell. Your finished jobs, your van, your team. A stock library loses to 10 good phone photos.
How it works
First call to first booked job.
You keep running the jobs. We run the marketing and report in plain numbers: enquiries, cost per enquiry, jobs won.
- 01
Free review
A 30 minute call, then we review your Google profile, site and any ads you are running and tell you what is leaking enquiries and what to fix first.
- 02
Plan and setup
Suburb targeting, landing pages, call tracking and the Google Business Profile, done before any budget goes live.
- 03
Launch and learn
Ads go live first for fast enquiries while SEO builds underneath. Weekly checks in the accounts, monthly reporting in jobs and cost per job.
- 04
Scale what works
Budget moves to the suburbs and services producing the cheapest booked jobs. You decide how full the diary should be.
Google reviews
What our clients say
on Google.
225+ 5 star reviews
Verified Google Business Profile
As seen in
Highly recommend Q Agency. They set up the branding for our small business and managed to execute our vision perfectly. They take the time to really listen to what you are after and have excellent attention to detail. We would be lost without their team.
Q Agency understood the reason why we exist and as a marketing agency is helping us get the messaging across. High five to Cassandra and Michael, they and the agency really care.
We are extremely pleased with the work done on our website. The team demonstrated professionalism and expertise throughout the process, we could not be happier with the outcome.
Josh and the team are very professional, friendly, and work hard to ensure you are happy and get exactly what you are after. Very happy with the website Q Agency delivered and will continue to use their five star service.
Consistently blown away by the speed, quality and cost-efficiency of the team at Q Agency. They have levelled up the humii website 10x since we started with them and we're stoked with the outcome.
I can't tell you the impact that working with Q Agency has had on my business. They don't just do marketing, they become part of your business, understanding your goals and driving real results.
Exceptional team to work with. We have used their services for web design, SEO and email marketing so far and the quality of work has been great and timely.
Steph has been awesome to work with on our Google Ads. Super professional, transparent, and actually delivers results. She genuinely cares about the business and always keeps me in the loop.
Q helped us upgrade our website, developing best practice UX and UI for better user journeys and to drive lead volume. They care about our results and know the right levers to pull to get us the outcomes we need.
Steph and the team at Q Agency are amazing to work with. Excellent communication and very helpful from start to finish, and delivered our project to a high standard.
Came to Q for a Shopify refresh and they absolutely delivered. The new website is faster, cleaner, and way easier for customers to use.
The head of digital at Q Agency has legitimately been the best to work with. Actively tries to grow our business and gives common sense advice rather than marketing jargon.
It has been great to work with the team at Q Agency. Smooth and fast process, we love our new website.
Our paid ads are performing better than ever, and communication has been clear and proactive throughout. Highly recommend them for anyone wanting real results from their ad spend.
The SEO team were amazing to work with and took the time to understand me and my business. I have already had great feedback about the new website and just could not be happier.
Q Agency and Steph have been excellent to work with. Steph has been very knowledgeable, understanding and thorough in assisting with our new website build.
Could not ask for anything more from this incredible company. They come to you with innovation, commitment and consistency. Their knowledge and implementation is helping me to scale my business beyond what I ever thought would be possible.
The team went above and beyond to understand our business goals and create a digital marketing strategy that truly delivered results.
Highly recommended, very professional.
Thanks for the dedicated and tailored work to create exactly what we were after.
Michael and his team have been excellent in design and support throughout our project. They understood exactly what we wanted, and nailed it.
Michael and his team have been excellent in design and support throughout our project. They understood exactly what we wanted, and nailed it.
Thanks for the dedicated and tailored work to create exactly what we were after.
Highly recommended, very professional.
The team went above and beyond to understand our business goals and create a digital marketing strategy that truly delivered results.
Could not ask for anything more from this incredible company. They come to you with innovation, commitment and consistency. Their knowledge and implementation is helping me to scale my business beyond what I ever thought would be possible.
Q Agency and Steph have been excellent to work with. Steph has been very knowledgeable, understanding and thorough in assisting with our new website build.
The SEO team were amazing to work with and took the time to understand me and my business. I have already had great feedback about the new website and just could not be happier.
Our paid ads are performing better than ever, and communication has been clear and proactive throughout. Highly recommend them for anyone wanting real results from their ad spend.
It has been great to work with the team at Q Agency. Smooth and fast process, we love our new website.
The head of digital at Q Agency has legitimately been the best to work with. Actively tries to grow our business and gives common sense advice rather than marketing jargon.
Came to Q for a Shopify refresh and they absolutely delivered. The new website is faster, cleaner, and way easier for customers to use.
Steph and the team at Q Agency are amazing to work with. Excellent communication and very helpful from start to finish, and delivered our project to a high standard.
Q helped us upgrade our website, developing best practice UX and UI for better user journeys and to drive lead volume. They care about our results and know the right levers to pull to get us the outcomes we need.
Steph has been awesome to work with on our Google Ads. Super professional, transparent, and actually delivers results. She genuinely cares about the business and always keeps me in the loop.
Exceptional team to work with. We have used their services for web design, SEO and email marketing so far and the quality of work has been great and timely.
I can't tell you the impact that working with Q Agency has had on my business. They don't just do marketing, they become part of your business, understanding your goals and driving real results.
Consistently blown away by the speed, quality and cost-efficiency of the team at Q Agency. They have levelled up the humii website 10x since we started with them and we're stoked with the outcome.
Josh and the team are very professional, friendly, and work hard to ensure you are happy and get exactly what you are after. Very happy with the website Q Agency delivered and will continue to use their five star service.
We are extremely pleased with the work done on our website. The team demonstrated professionalism and expertise throughout the process, we could not be happier with the outcome.
Q Agency understood the reason why we exist and as a marketing agency is helping us get the messaging across. High five to Cassandra and Michael, they and the agency really care.
Highly recommend Q Agency. They set up the branding for our small business and managed to execute our vision perfectly. They take the time to really listen to what you are after and have excellent attention to detail. We would be lost without their team.
The people on your account
People who know the trade.
You know your trade. We know how homeowners and project managers find, compare and choose one online. The senior people below are in the accounts every week, and a call from you goes to a person, not a ticket.
- Josh RichardsonCo-founder. Strategy and AI search.
- Sophie DarrHead of SEO.
- Stephanie CroucherHead of Account Management.
Faqs
Tradie marketing questions, answered.
Straight answers. If yours is not here, ask on the call.
Which digital marketing channels work best for tradies?
It depends on how quickly you need the phone to ring. Google Ads produces calls within days and is the fastest way to test a new suburb or service. Local SEO takes 3 to 6 months to build but gives you the lowest cost per job over time. Most trade businesses we work with run both, with Meta added once the site and reviews are in shape.
How much should a trade business spend on marketing?
We scope it from what a job is worth to you and how many you can take on. A sole trader wanting 5 more bathroom renovations a month and a builder chasing second-storey additions need different budgets. The free review works that number out with you before anything is signed.
How long before I see leads?
Paid search campaigns usually produce enquiries in the first 2 weeks. Uphire had its best enquiry month in company history 6 weeks after we took over the Google Ads account. SEO compounds over months; Keystone Building went from 2 keywords in the top 3 to 11 across a year.
I have tried Google Ads before and lost money. Why would this be different?
Because we fix the 3 things that usually went wrong: the campaign was targeting suburbs you do not work, the landing page was your homepage, and nobody was tracking which clicks became calls. We set postcode targeting, build a quote-focused landing page and wire call tracking before the first dollar is spent.
Do you work with trades outside Sydney?
Yes. Around half our clients are outside Sydney and everything we do for a trade business, from Google Business Profile to Meta lead forms, works in any Australian market. The Sydney offices are where the team sits, not a limit on who we work with.
I sell tools, parts or building supplies online. Does this still apply?
Partly. Trade supply is a different model, built on Google Shopping, product-level SEO and Meta catalogue ads rather than local map rankings. Jet Mate Tools went from zero paid social to $75k in tracked revenue in 3.5 months. We run both, and the review will tell you which applies to you.
Will I get more reviews on Google?
Yes, if you want them. We set up a review request that goes out when a job is marked complete, so the ask happens while the customer is happiest. Reviews are one of the 3 signals that decide who appears in the map pack, so it is part of every local SEO engagement.
Can I see what the marketing is actually bringing in?
Yes. Every call, form and booking lands in one dashboard with the channel and suburb it came from. You see enquiries, cost per enquiry and jobs won. That is how Sydney Poolscapes found their previous agency was reporting 100 Google leads a month when the real number was 40.
225+ Google reviews
Let's talk
Book a call with a specialist.
A senior strategist asks the right questions and maps out the plan we would execute to grow your business.
