Organic traffic up 26x, from a new address and a faster site.

- 26x
- organic traffic (6 to 161 searches a month)
- 14 to 40
- leads, same month year on year
- $81 to $39
- cost per lead, Feb to May
- 0.8s
- load, 98/100 Core Web Vitals
Move the Google Business Profile to a city-centre address near the ideal client; migrate WordPress to Webflow and fix the speed. That was the whole plan, and it worked.
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