Trusted by 300+ brands, locally and nationally
Which one is you?
Nobody owns your feed, or Shopping was never set up?
Pick the one that sounds like you. Both start with the same audit of the feed and the account.
Switching
Shopping is running. Nobody owns the feed.
- Performance Max spends on your brand name and calls it a return.
- A quarter of the catalogue is disapproved and nobody noticed.
- ROAS looks fine in the report; margin says otherwise.
First step: Audit the feed, the campaign structure and PMax behaviour, then rebuild by margin so the account spends on products that pay. A clear view in 5 working days.
Starting
New store, or Shopping never set up properly.
- Merchant Center exists; the feed is whatever the app exported.
- You do not know what a sale should cost or what return is good in your category.
- Organic listings, SEO and Shopping feel like 3 different jobs.
First step: The maths first: margin per order, target return, what a click can cost. Then the feed, schema and tracking before a dollar is spent.
What is Google Shopping?
Google Shopping is the row of product tiles at the top of a search, each with an image, a price and a store name. The ads are built from your Merchant Center feed rather than from keywords: Google reads your product titles, descriptions and attributes and decides which searches to show them for. You pay when someone clicks through to the product page.
Because the feed does the targeting, the feed is the account. A thin title, a missing GTIN or a wrong category means the product shows for the wrong search or not at all. And because Performance Max will happily spend on the products that convert easiest, usually your own brand name and your cheapest SKUs, the structure has to be built by margin, or the return in the report is not the return in the bank.
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Google chose your product from the feed, not from a keyword. Title, image, price and attributes decided the match.
- The feed is the accountTitles, GTINs, categories, images and price decide which searches you appear for. We rebuild it before touching bids.
- Structure by marginHigh-margin, low-margin and clearance in separate campaigns with their own targets. Lump everything into one campaign and it spends on the cheapest sale.
- Free listings tooThe same feed, with product schema on the site, earns unpaid placements in the Shopping tab. Most stores never claim them.
Our Google Shopping Strategy
Feed, structure, site and tracking managed as one thing, because a perfect campaign on a broken feed shows the wrong product to the wrong search.
Part 01 of 06
Feed audit and rebuild
Titles rewritten to how people search (material, size, colour, brand, not the SKU code), GTINs and categories completed, images to spec, price and availability synced. Disapprovals cleared and kept clear. Most inherited feeds are whatever the Shopify app exported on day 1; this is where Shopping accounts are won or lost.
What it changes: Products show for the searches that buy them, and stop being disapproved. In most inherited accounts, this alone lifts impressions on the products that matter by half.
Part 02 of 06
Structure by margin
Shopping and Performance Max campaigns split by margin tier, seasonality and stock depth, each with its own return target. Brand-name searches separated so they cannot be counted as a Shopping return. Clearance gets a campaign with a low target; hero products get budget.
What it changes: Spend moves to the products that make money, and the return in the report matches the return in the bank.
Part 03 of 06
Performance Max, done properly
Asset groups by category, audience signals from your customer list, brand exclusions, negative keyword lists at the account level, and feed-only campaigns where the creative would just dilute. PMax finds your best customers when it is told what a customer is, and your cheapest clicks when it is not.
What it changes: PMax stops finding the path of least resistance and starts finding new customers at a return you set.
Part 04 of 06
Product page and checkout conversion
Shopping sends a buyer to a product page, not a homepage. The web team checks speed, image quality, variant selection, shipping clarity and checkout steps before we scale spend. Built or fixed by the same people who build Shopify stores.
What it changes: The same click converts more often, so the return rises without the bid changing.
Part 05 of 06
Free listings and product schema
Product, offer, price and availability schema on every product page, Merchant Center free listings enabled, so the feed earns unpaid placements in the Shopping tab and is quoted correctly by AI assistants. Coordinated with the Ecommerce SEO plan so the two do not fight.
What it changes: Unpaid impressions next to the paid ones, and a feed that keeps working when the budget pauses.
Part 06 of 06
Tracking and reporting in revenue
Enhanced conversions, purchase values with margin where possible, GA4 and store analytics reconciled, reported in AllNow against month 1. Return by product group, not one blended number.
What it changes: Budget decisions are made on margin and new-customer revenue, not on a ROAS that includes your own brand name.
How much should you spend?
What return a month should make.
Stores ask "what ROAS is good?" and the honest answer is: it depends on your margin. A 4x return on a 20% margin product loses money; a 2.5x return on a 60% margin product is a good business. Your target comes from 3 numbers, and we work them out with you in the audit.
Google needs around 30 conversions a month per campaign for its bidding to learn, which is why small catalogues start with fewer, broader campaigns and split by margin as volume grows. If the maths does not add up at your margin, we say so and point to Ecommerce SEO or the store itself.
What an order is worth after costs. Average order value times gross margin, less shipping and payment fees.
What return you need. Break-even ROAS is one divided by margin. A 40% margin breaks even at 2.5x; the target sits above that.
What a click can cost. Order margin divided by the clicks it takes to make a sale. If the product page converts one in 40, a click can cost the order margin divided by 40.
Worked example · tile and stone store, national
- Average order
- $1,400
- Gross margin
- 38%
- Margin per order
- $532
- Break-even ROAS
- 2.6x
- Target ROAS, high-margin tier
- 4x
- Target ROAS, clearance tier
- 2.8x
- Product page converts
- 1 in 45 clicks
- A click can cost up to
- $11.80
Illustrative. Your numbers replace these in the audit, and we scope the work with you after the first call.
How we are different
What you get at Q that you do not get elsewhere.
Every row is a fact about how the account runs, not a promise about results.
How Google Shopping works at Q
The first quarter on Shopping.
Month 1 is the audit, the feed and the tracking. Month 2 is launch with the structure rebuilt by margin. Month 3 is where return by tier settles and free listings start to show.
You see spend, return by product group, orders and revenue from the store in AllNow, compared with month 1, with a plain-English note each month on what changed.
Step 01 · Weeks 1 to 2
Audit and maths
Feed health, campaign structure, PMax behaviour, return by product. Margin per order and break-even ROAS agreed.
Step 02 · Weeks 2 to 4
Feed and tracking
Titles, attributes and images rebuilt; disapprovals cleared; enhanced conversions and purchase values wired.
Step 03 · Month 2
Launch by margin
Shopping and PMax campaigns by margin tier, brand separated, product schema live for free listings.
Step 04 · Month 3 onward
Optimise and report
Bids and budgets moved between tiers weekly. Return by product group against the baseline monthly.
Google reviews
What our clients say
on Google.
225+ 5 star reviews
Verified Google Business Profile
As seen in
Highly recommend Q Agency. They set up the branding for our small business and managed to execute our vision perfectly. They take the time to really listen to what you are after and have excellent attention to detail. We would be lost without their team.
Q Agency understood the reason why we exist and as a marketing agency is helping us get the messaging across. High five to Cassandra and Michael, they and the agency really care.
We are extremely pleased with the work done on our website. The team demonstrated professionalism and expertise throughout the process, we could not be happier with the outcome.
Josh and the team are very professional, friendly, and work hard to ensure you are happy and get exactly what you are after. Very happy with the website Q Agency delivered and will continue to use their five star service.
Consistently blown away by the speed, quality and cost-efficiency of the team at Q Agency. They have levelled up the humii website 10x since we started with them and we're stoked with the outcome.
I can't tell you the impact that working with Q Agency has had on my business. They don't just do marketing, they become part of your business, understanding your goals and driving real results.
Exceptional team to work with. We have used their services for web design, SEO and email marketing so far and the quality of work has been great and timely.
Steph has been awesome to work with on our Google Ads. Super professional, transparent, and actually delivers results. She genuinely cares about the business and always keeps me in the loop.
Q helped us upgrade our website, developing best practice UX and UI for better user journeys and to drive lead volume. They care about our results and know the right levers to pull to get us the outcomes we need.
Steph and the team at Q Agency are amazing to work with. Excellent communication and very helpful from start to finish, and delivered our project to a high standard.
Came to Q for a Shopify refresh and they absolutely delivered. The new website is faster, cleaner, and way easier for customers to use.
The head of digital at Q Agency has legitimately been the best to work with. Actively tries to grow our business and gives common sense advice rather than marketing jargon.
It has been great to work with the team at Q Agency. Smooth and fast process, we love our new website.
Our paid ads are performing better than ever, and communication has been clear and proactive throughout. Highly recommend them for anyone wanting real results from their ad spend.
The SEO team were amazing to work with and took the time to understand me and my business. I have already had great feedback about the new website and just could not be happier.
Q Agency and Steph have been excellent to work with. Steph has been very knowledgeable, understanding and thorough in assisting with our new website build.
Could not ask for anything more from this incredible company. They come to you with innovation, commitment and consistency. Their knowledge and implementation is helping me to scale my business beyond what I ever thought would be possible.
The team went above and beyond to understand our business goals and create a digital marketing strategy that truly delivered results.
Highly recommended, very professional.
Thanks for the dedicated and tailored work to create exactly what we were after.
Michael and his team have been excellent in design and support throughout our project. They understood exactly what we wanted, and nailed it.
Michael and his team have been excellent in design and support throughout our project. They understood exactly what we wanted, and nailed it.
Thanks for the dedicated and tailored work to create exactly what we were after.
Highly recommended, very professional.
The team went above and beyond to understand our business goals and create a digital marketing strategy that truly delivered results.
Could not ask for anything more from this incredible company. They come to you with innovation, commitment and consistency. Their knowledge and implementation is helping me to scale my business beyond what I ever thought would be possible.
Q Agency and Steph have been excellent to work with. Steph has been very knowledgeable, understanding and thorough in assisting with our new website build.
The SEO team were amazing to work with and took the time to understand me and my business. I have already had great feedback about the new website and just could not be happier.
Our paid ads are performing better than ever, and communication has been clear and proactive throughout. Highly recommend them for anyone wanting real results from their ad spend.
It has been great to work with the team at Q Agency. Smooth and fast process, we love our new website.
The head of digital at Q Agency has legitimately been the best to work with. Actively tries to grow our business and gives common sense advice rather than marketing jargon.
Came to Q for a Shopify refresh and they absolutely delivered. The new website is faster, cleaner, and way easier for customers to use.
Steph and the team at Q Agency are amazing to work with. Excellent communication and very helpful from start to finish, and delivered our project to a high standard.
Q helped us upgrade our website, developing best practice UX and UI for better user journeys and to drive lead volume. They care about our results and know the right levers to pull to get us the outcomes we need.
Steph has been awesome to work with on our Google Ads. Super professional, transparent, and actually delivers results. She genuinely cares about the business and always keeps me in the loop.
Exceptional team to work with. We have used their services for web design, SEO and email marketing so far and the quality of work has been great and timely.
I can't tell you the impact that working with Q Agency has had on my business. They don't just do marketing, they become part of your business, understanding your goals and driving real results.
Consistently blown away by the speed, quality and cost-efficiency of the team at Q Agency. They have levelled up the humii website 10x since we started with them and we're stoked with the outcome.
Josh and the team are very professional, friendly, and work hard to ensure you are happy and get exactly what you are after. Very happy with the website Q Agency delivered and will continue to use their five star service.
We are extremely pleased with the work done on our website. The team demonstrated professionalism and expertise throughout the process, we could not be happier with the outcome.
Q Agency understood the reason why we exist and as a marketing agency is helping us get the messaging across. High five to Cassandra and Michael, they and the agency really care.
Highly recommend Q Agency. They set up the branding for our small business and managed to execute our vision perfectly. They take the time to really listen to what you are after and have excellent attention to detail. We would be lost without their team.
Google Shopping agency, Sydney
Google Shopping management for Australian stores.
Q Agency provides Google Shopping management from Sydney to online stores across Australia. We run Shopping and Performance Max for retailers and trade suppliers on Shopify and other platforms: tiles and stone, food and gifting, homewares, equipment, and specialist catalogues with hundreds or thousands of products.
Shopping is decided by the feed and the structure. We rebuild product titles and attributes to match how people search, keep the catalogue clear of disapprovals, and split campaigns by margin tier with brand searches separated, so the return in the report is a real return. Product schema on the store earns free listings from the same feed, and the web team checks the product page and checkout before spend scales. Media runs in your own Google Ads and Merchant Center accounts. LabDirect returned 14.4x on Google Ads with purchases up 60% year on year; Tile and Bath Co grew from $20k to $480k a month in revenue with Shopping, Meta, the store and SEO run as one plan.
We are a Google Partner and a Shopify Partner, and we build and migrate the stores as well as advertising them.
Faqs
Questions we get about Google Shopping.
Straight answers. If yours is not here, ask on the call.
What ROAS is good for Google Shopping?
It depends on margin. Break-even return is one divided by gross margin: a 40% margin breaks even at 2.5x, so the target sits above that. A 4x return on a 20% margin product loses money. We set targets by margin tier in the audit rather than chasing a blended number.
Why is Performance Max spending on my brand name?
Because brand searches convert easily and PMax is built to find the easiest conversion. Without brand exclusions and a separate brand campaign, those sales get counted as a Shopping return you would have had anyway. Separating them is one of the first things we do.
Why are my products disapproved?
Usually missing or mismatched data: GTINs, price or availability that does not match the page, images with text or watermarks, or category errors. We clear disapprovals in the feed rebuild and monitor them weekly so they stay clear.
Standard Shopping or Performance Max?
Both, structured by margin. Standard Shopping gives control over bids and negatives for hero products; PMax reaches across Search, YouTube, Display and Gmail for scale. Feed-only PMax where creative would dilute. The audit tells you the split for your catalogue.
How much should a store spend a month?
Enough for Google to learn, and no more than the margin allows. Around 30 conversions a month per campaign is the learning threshold, which is why small catalogues start broad and split by margin as volume grows. We work the number out from margin per order and break-even ROAS.
Shopping or Ecommerce SEO?
Both, as one plan. Shopping sells this month and stops when the budget does; collection and product pages take 6 to 12 months and compound. The same product data feeds both. Tile and Bath Co ran it this way to $480k a month.
Do I own the Merchant Center and the ad account?
Yes. Both sit in your Google accounts; we are added as a manager and removed if we part ways. Your feed, your data, your history.
What are free listings?
Unpaid product placements in the Shopping tab and elsewhere, built from the same Merchant Center feed. Most stores never enable them or lack the product schema on the site to support them. We switch them on in month 2.
Does Shopping work for small catalogues?
Yes, with fewer, broader campaigns at the start and a tighter feed. The learning threshold is per campaign, so 20 products in one well-built campaign beats 20 products in 5 thin ones.
How do you report?
Spend, return by product group, orders and revenue from the store in AllNow, compared with month 1, with brand separated and margin where the store can supply it. A plain-English note each month on what changed.
225+ Google reviews
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