225+ 5 star Google reviewsFree download · checklist
Professional Rebrand Checklist
The Professional Rebrand Checklist
The checks we run at every stage of a rebrand. Use it to pressure test a rebrand before you spend money on it.
- The strategy work to do before anyone touches a pixel
- What a brand system needs beyond a logo
- What to ask any agency quoting a rebrand
One page · 5 minute read · Updated Sept 2026
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Trusted by 300+ brands, locally and nationally
$100M+generated revenue
300+businesses grown
50+case studies
What is inside
What you'll get.
- 01
Research, discovery and strategy
Brand equity, positioning, competitor audits and stakeholder input, before a single pixel changes.
- 02
Narrative and visual identity
A brand world rather than a logo: story, responsive logo system, calibrated colour, type hierarchy and a messaging matrix.
- 03
Implementation and launch
Staging, a rollout plan across active platforms, production ready assets and a playbook your team can use.
Written by
Josh Richardson, Co-founder, Q Agency
Josh has led brand and growth work for more than 300 Australian businesses, from trades and hospitality to manufacturing and professional services. Most of the rebrands he sees fail do not fail at the design stage, they fail at rollout, which is why the checklist gives that stage as much weight as the logo.
Google reviews
What our clients say
on Google.
5.0
225+ 5 star reviews
Verified Google Business Profile
As seen in
Olivia TolleySydney Smile Doctor
Highly recommend Q Agency. They set up the branding for our small business and managed to execute our vision perfectly. They take the time to really listen to what you are after and have excellent attention to detail. We would be lost without their team.
John JoannouManufactor Precinct
Q Agency understood the reason why we exist and as a marketing agency is helping us get the messaging across. High five to Cassandra and Michael, they and the agency really care.
Reece NeillMagnolia Kitchens
We are extremely pleased with the work done on our website. The team demonstrated professionalism and expertise throughout the process, we could not be happier with the outcome.
Luke SalibaFTP Playground
Josh and the team are very professional, friendly, and work hard to ensure you are happy and get exactly what you are after. Very happy with the website Q Agency delivered and will continue to use their five star service.
Andy Evanshumii
Consistently blown away by the speed, quality and cost-efficiency of the team at Q Agency. They have levelled up the humii website 10x since we started with them and we're stoked with the outcome.
Suzanne WalkerClear Path Accounting
I can't tell you the impact that working with Q Agency has had on my business. They don't just do marketing, they become part of your business, understanding your goals and driving real results.
Alistair Preston-JonesMountain Culture
Exceptional team to work with. We have used their services for web design, SEO and email marketing so far and the quality of work has been great and timely.
Alex ZambranoZamps Electrical
Steph has been awesome to work with on our Google Ads. Super professional, transparent, and actually delivers results. She genuinely cares about the business and always keeps me in the loop.
Alexandra SGoogle review
Q helped us upgrade our website, developing best practice UX and UI for better user journeys and to drive lead volume. They care about our results and know the right levers to pull to get us the outcomes we need.
Iain FrenchLocked On
Steph and the team at Q Agency are amazing to work with. Excellent communication and very helpful from start to finish, and delivered our project to a high standard.
Chris HowlettGoogle review
Came to Q for a Shopify refresh and they absolutely delivered. The new website is faster, cleaner, and way easier for customers to use.
Richard HengGoogle review
The head of digital at Q Agency has legitimately been the best to work with. Actively tries to grow our business and gives common sense advice rather than marketing jargon.
Mareile Osthushumii
It has been great to work with the team at Q Agency. Smooth and fast process, we love our new website.
Sophie RayGoogle review
Our paid ads are performing better than ever, and communication has been clear and proactive throughout. Highly recommend them for anyone wanting real results from their ad spend.
Holly FenwickGoogle review
The SEO team were amazing to work with and took the time to understand me and my business. I have already had great feedback about the new website and just could not be happier.
Krystle MedinaOne Stop Pallet Racking
Q Agency and Steph have been excellent to work with. Steph has been very knowledgeable, understanding and thorough in assisting with our new website build.
Rebecca Liu-BrennanDance Cirque
Could not ask for anything more from this incredible company. They come to you with innovation, commitment and consistency. Their knowledge and implementation is helping me to scale my business beyond what I ever thought would be possible.
Matthew RahnPower with Purpose
The team went above and beyond to understand our business goals and create a digital marketing strategy that truly delivered results.
Peter ChivasThe Orchard
Highly recommended, very professional.
Michael KoopmanTermina
Thanks for the dedicated and tailored work to create exactly what we were after.
Chris BartushETS IT
Michael and his team have been excellent in design and support throughout our project. They understood exactly what we wanted, and nailed it.
Chris BartushETS IT
Michael and his team have been excellent in design and support throughout our project. They understood exactly what we wanted, and nailed it.
Michael KoopmanTermina
Thanks for the dedicated and tailored work to create exactly what we were after.
Peter ChivasThe Orchard
Highly recommended, very professional.
Matthew RahnPower with Purpose
The team went above and beyond to understand our business goals and create a digital marketing strategy that truly delivered results.
Rebecca Liu-BrennanDance Cirque
Could not ask for anything more from this incredible company. They come to you with innovation, commitment and consistency. Their knowledge and implementation is helping me to scale my business beyond what I ever thought would be possible.
Krystle MedinaOne Stop Pallet Racking
Q Agency and Steph have been excellent to work with. Steph has been very knowledgeable, understanding and thorough in assisting with our new website build.
Holly FenwickGoogle review
The SEO team were amazing to work with and took the time to understand me and my business. I have already had great feedback about the new website and just could not be happier.
Sophie RayGoogle review
Our paid ads are performing better than ever, and communication has been clear and proactive throughout. Highly recommend them for anyone wanting real results from their ad spend.
Mareile Osthushumii
It has been great to work with the team at Q Agency. Smooth and fast process, we love our new website.
Richard HengGoogle review
The head of digital at Q Agency has legitimately been the best to work with. Actively tries to grow our business and gives common sense advice rather than marketing jargon.
Chris HowlettGoogle review
Came to Q for a Shopify refresh and they absolutely delivered. The new website is faster, cleaner, and way easier for customers to use.
Iain FrenchLocked On
Steph and the team at Q Agency are amazing to work with. Excellent communication and very helpful from start to finish, and delivered our project to a high standard.
Alexandra SGoogle review
Q helped us upgrade our website, developing best practice UX and UI for better user journeys and to drive lead volume. They care about our results and know the right levers to pull to get us the outcomes we need.
Alex ZambranoZamps Electrical
Steph has been awesome to work with on our Google Ads. Super professional, transparent, and actually delivers results. She genuinely cares about the business and always keeps me in the loop.
Alistair Preston-JonesMountain Culture
Exceptional team to work with. We have used their services for web design, SEO and email marketing so far and the quality of work has been great and timely.
Suzanne WalkerClear Path Accounting
I can't tell you the impact that working with Q Agency has had on my business. They don't just do marketing, they become part of your business, understanding your goals and driving real results.
Andy Evanshumii
Consistently blown away by the speed, quality and cost-efficiency of the team at Q Agency. They have levelled up the humii website 10x since we started with them and we're stoked with the outcome.
Luke SalibaFTP Playground
Josh and the team are very professional, friendly, and work hard to ensure you are happy and get exactly what you are after. Very happy with the website Q Agency delivered and will continue to use their five star service.
Reece NeillMagnolia Kitchens
We are extremely pleased with the work done on our website. The team demonstrated professionalism and expertise throughout the process, we could not be happier with the outcome.
John JoannouManufactor Precinct
Q Agency understood the reason why we exist and as a marketing agency is helping us get the messaging across. High five to Cassandra and Michael, they and the agency really care.
Olivia TolleySydney Smile Doctor
Highly recommend Q Agency. They set up the branding for our small business and managed to execute our vision perfectly. They take the time to really listen to what you are after and have excellent attention to detail. We would be lost without their team.