Webflow website for Alpha Build's luxury Sydney homes.
Webflow website for Alpha Build, a Sydney luxury builder and property developer that works with architects and interior designers.
The problem
Luxury clients don't choose a builder from a list of services. They choose the one whose finished work they trust, often alongside their architect. Alpha Build's site had to prove the finish before the first meeting.
What we did
We built the site in Webflow to let the projects do the selling, and to speak to the architects and interior designers Alpha Build works with.
- Projects as proof. Each project, including Mosman, Bond, Five, Nura and Beton Brut, has a video walkthrough and room-by-room galleries, so clients see the detail, not just the facade.
- Written for architects. The homepage sets out Alpha Build's 3 values (bespoke, detailed, refined) and how it works alongside architects and interior designers.
- Photography first. Large imagery of joinery and interiors leads every page, and the copy stays out of its way.
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