How we Helped Wilbur Jones Bring Sophistication to Renovation
After designing many precisely-tailored and effortlessly-elegant homes (both new builds and renovations), Sydney interior designer Emma Castellano was confident in her craft and her execution. But after years of trading under her name, she couldn’t help but wonder: was that limiting her growth potential? Could a new br
Designing space for growth.
Building on that basis, the new brand , Wilbur Jones , is infused with Emma’s sense of craft. The woodmark logo balances both emotion and precision, helping to communicate a sense of elegance in craft, and the gentle palette of the brand serves as relatively neutral, universally-appropriate holding device that allows the unique character of each project to shine through.This continues through to the new Wilbur Jones website and social media presences, each designed to serve as an elegant frame for the striking projects Emma has to share.
With the new brand established, Wilbur Jones serves as a distillation and amplification of everything that makes Emma and her work powerful , while also being an entity that can grow into a brand presence larger than anyone person, establishing itself as a leader in premium transformations of luxury residential, workplace and wellness spaces.
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