Trusted by 300+ brands, locally and nationally
- 0.8sload time on D&R Blinds, 99/100 PageSpeed
- +61%organic sessions after the Mrs Fields migration
- +57%ranking keywords for Cookieman, no redesign
- 30 daysof Search Console monitoring after every launch
Which one is you?
Traffic suddenly dropped, or slowly leaking?
Pick the one that sounds like you. Both start with the same audit.
Something broke
Traffic dropped and nobody knows why.
- A rebuild, a platform change or a redesign happened recently.
- Rankings that took years fell in weeks.
- The developer says the site is fine.
First step: Reconstruct the old URL set, find what was lost in the move, and rebuild the redirect map while the rankings can still be recovered.
Slow rot
Never audited. Quietly leaking.
- The site is slow on a phone and everyone has stopped noticing.
- New pages take weeks to appear in Google, if they do.
- Nobody can say what is indexed and what is not.
First step: A full technical audit against your baseline: crawl, indexing, speed and schema, with fixes ranked by what they are worth.
The gap this work closes
What you see. What Google sees.
Both are true at once, which is why technical problems survive for years. The audit puts the 2 views side by side.
What is Technical SEO?
Every page on your site passes through 3 gates before it can earn a single visitor: it has to be found, it has to be crawled and indexed, and it has to be served fast enough to compete. Content and links decide how high a page climbs; the gates decide whether it is allowed to climb at all.
Most sites fail one gate without anyone noticing, because the site looks perfect in a browser. Rebuilds break the first gate with missing redirects, large catalogues jam the second with duplication, and heavy themes lose the third on real phones. The audit tells you which gate is yours.
Found
Google discovers the page through links and sitemaps. Orphan pages, blocked robots and broken internal links fail here, invisibly.
Crawled and indexed
The page is read and stored. Duplication, bad canonicals, noindex leftovers and wasted crawl budget fail here.
Served fast
The page competes. Speed, mobile experience and structured data decide how it is ranked and whether AI assistants can quote it.
Our Technical SEO Strategy
The order matters. The audit comes first because it ranks every fix by value; monitoring comes last because it never ends.
Part 01 of 06
Technical SEO audit
A full crawl of the site the way Google does it: indexing, duplication, redirects, speed, structured data and mobile, scored against a baseline and ranked by what each fix is worth. The audit is the plan; everything else on this list flows from it.
What it changes: a written plan with every issue ranked by what fixing it is worth.
Part 02 of 06
Crawl and indexing
Robots, sitemaps, canonicals, pagination, faceted URLs and orphan pages, fixed so Google spends its budget on the pages that pay. If a page cannot be found or will not be indexed, nothing else about it matters.
What it changes: Google spends its crawl on the pages that pay, and new pages index in days.
Part 03 of 06
Site speed and Core Web Vitals
Theme weight, scripts, images and hosting tuned until real phones load the site fast. D&R Blinds runs at 0.8 seconds and 99/100 PageSpeed; speed is a ranking factor and a conversion factor at once.
What it changes: a site that loads fast on real phones, and holds its Core Web Vitals.
Part 04 of 06
Structured data and schema
Organisation, service, product, FAQ, review and location schema, complete and consistent, so search engines and AI assistants can confirm what every page claims. The machine-readable layer AI SEO depends on.
What it changes: rich results in Google and answers AI assistants can quote and confirm.
Part 05 of 06
Migrations and rebuilds
Baseline, one-to-one redirect map, metadata carried across and monitoring after launch, for platform changes, redesigns and domain moves. Mrs Fields gained 61% after theirs; the full method has its own page.
What it changes: a launch that keeps the rankings the old site earned.
Part 06 of 06
Monitoring and recovery
Search Console watched continuously: coverage, 404s, ranking movement, manual actions. When something breaks, or already broke before you found us, the old URL set is reconstructed and recovered while it still can be.
What it changes: problems caught before Google reacts, and drops recovered while they can be.
Symptom to fix
Start from the symptom you can see.
Find your symptom among the 5 below, with its usual cause, the fix, and when the fix lands in the programme.
| The symptom | Usual cause | The fix | When |
|---|---|---|---|
| Traffic fell after a rebuild | Missing redirect map | Reconstruct old URLs, rebuild the map, resubmit | Weeks 1 to 2 |
| New pages not appearing in Google | Crawl budget and indexing | Robots, sitemaps, canonicals, internal links | Month 1 |
| Slow on phones | Theme and script weight | Speed pass to Core Web Vitals targets | Months 1 to 2 |
| Rankings capped below page one | Duplication and thin templates | Canonicals, consolidation, template content | Months 2 to 3 |
| Invisible to AI assistants | Missing structured data | Schema across organisation, services, FAQs, reviews | Months 2 to 3 |
Reporting you can read
Reporting you can actually read.
AllNow, our own reporting platform, puts indexed pages, Core Web Vitals, crawl errors and organic sessions in one place against the month-one baseline, with a plain-English note each month on what changed.
How technical SEO works at Q
Fixed in order of what it is worth.
The audit lands in 2 weeks with fixes ranked by value. Quick wins ship in month 1; speed and schema follow; monitoring never stops.
Step 01 · Weeks 1 to 2
Audit and baseline
Full crawl, indexing map, speed and schema scored. Every issue ranked by what fixing it is worth.
You get: a written audit and the fix list, in order.
Step 02 · Weeks 2 to 6
Critical fixes
Redirects, indexing blocks, duplication and anything actively costing rankings, shipped first.
You get: the leaks stopped and the trend line turned.
Step 03 · Months 2 to 3
Speed and schema
Core Web Vitals to target on real phones; structured data completed across the site.
You get: a site that is fast, and machine-readable.
Step 04 · Ongoing
Monitor and protect
Search Console watched continuously; every future change checked before it ships.
You get: rankings that survive the next rebuild.
Google reviews
What our clients say
on Google.
225+ 5 star reviews
Verified Google Business Profile
As seen in
Highly recommend Q Agency. They set up the branding for our small business and managed to execute our vision perfectly. They take the time to really listen to what you are after and have excellent attention to detail. We would be lost without their team.
Q Agency understood the reason why we exist and as a marketing agency is helping us get the messaging across. High five to Cassandra and Michael, they and the agency really care.
We are extremely pleased with the work done on our website. The team demonstrated professionalism and expertise throughout the process, we could not be happier with the outcome.
Josh and the team are very professional, friendly, and work hard to ensure you are happy and get exactly what you are after. Very happy with the website Q Agency delivered and will continue to use their five star service.
Consistently blown away by the speed, quality and cost-efficiency of the team at Q Agency. They have levelled up the humii website 10x since we started with them and we're stoked with the outcome.
I can't tell you the impact that working with Q Agency has had on my business. They don't just do marketing, they become part of your business, understanding your goals and driving real results.
Exceptional team to work with. We have used their services for web design, SEO and email marketing so far and the quality of work has been great and timely.
Steph has been awesome to work with on our Google Ads. Super professional, transparent, and actually delivers results. She genuinely cares about the business and always keeps me in the loop.
Q helped us upgrade our website, developing best practice UX and UI for better user journeys and to drive lead volume. They care about our results and know the right levers to pull to get us the outcomes we need.
Steph and the team at Q Agency are amazing to work with. Excellent communication and very helpful from start to finish, and delivered our project to a high standard.
Came to Q for a Shopify refresh and they absolutely delivered. The new website is faster, cleaner, and way easier for customers to use.
The head of digital at Q Agency has legitimately been the best to work with. Actively tries to grow our business and gives common sense advice rather than marketing jargon.
It has been great to work with the team at Q Agency. Smooth and fast process, we love our new website.
Our paid ads are performing better than ever, and communication has been clear and proactive throughout. Highly recommend them for anyone wanting real results from their ad spend.
The SEO team were amazing to work with and took the time to understand me and my business. I have already had great feedback about the new website and just could not be happier.
Q Agency and Steph have been excellent to work with. Steph has been very knowledgeable, understanding and thorough in assisting with our new website build.
Could not ask for anything more from this incredible company. They come to you with innovation, commitment and consistency. Their knowledge and implementation is helping me to scale my business beyond what I ever thought would be possible.
The team went above and beyond to understand our business goals and create a digital marketing strategy that truly delivered results.
Highly recommended, very professional.
Thanks for the dedicated and tailored work to create exactly what we were after.
Michael and his team have been excellent in design and support throughout our project. They understood exactly what we wanted, and nailed it.
Michael and his team have been excellent in design and support throughout our project. They understood exactly what we wanted, and nailed it.
Thanks for the dedicated and tailored work to create exactly what we were after.
Highly recommended, very professional.
The team went above and beyond to understand our business goals and create a digital marketing strategy that truly delivered results.
Could not ask for anything more from this incredible company. They come to you with innovation, commitment and consistency. Their knowledge and implementation is helping me to scale my business beyond what I ever thought would be possible.
Q Agency and Steph have been excellent to work with. Steph has been very knowledgeable, understanding and thorough in assisting with our new website build.
The SEO team were amazing to work with and took the time to understand me and my business. I have already had great feedback about the new website and just could not be happier.
Our paid ads are performing better than ever, and communication has been clear and proactive throughout. Highly recommend them for anyone wanting real results from their ad spend.
It has been great to work with the team at Q Agency. Smooth and fast process, we love our new website.
The head of digital at Q Agency has legitimately been the best to work with. Actively tries to grow our business and gives common sense advice rather than marketing jargon.
Came to Q for a Shopify refresh and they absolutely delivered. The new website is faster, cleaner, and way easier for customers to use.
Steph and the team at Q Agency are amazing to work with. Excellent communication and very helpful from start to finish, and delivered our project to a high standard.
Q helped us upgrade our website, developing best practice UX and UI for better user journeys and to drive lead volume. They care about our results and know the right levers to pull to get us the outcomes we need.
Steph has been awesome to work with on our Google Ads. Super professional, transparent, and actually delivers results. She genuinely cares about the business and always keeps me in the loop.
Exceptional team to work with. We have used their services for web design, SEO and email marketing so far and the quality of work has been great and timely.
I can't tell you the impact that working with Q Agency has had on my business. They don't just do marketing, they become part of your business, understanding your goals and driving real results.
Consistently blown away by the speed, quality and cost-efficiency of the team at Q Agency. They have levelled up the humii website 10x since we started with them and we're stoked with the outcome.
Josh and the team are very professional, friendly, and work hard to ensure you are happy and get exactly what you are after. Very happy with the website Q Agency delivered and will continue to use their five star service.
We are extremely pleased with the work done on our website. The team demonstrated professionalism and expertise throughout the process, we could not be happier with the outcome.
Q Agency understood the reason why we exist and as a marketing agency is helping us get the messaging across. High five to Cassandra and Michael, they and the agency really care.
Highly recommend Q Agency. They set up the branding for our small business and managed to execute our vision perfectly. They take the time to really listen to what you are after and have excellent attention to detail. We would be lost without their team.
Your technical SEO team
The people behind the work.
Led by Sophie. Your account manager runs the plan and the meetings. The specialist doing the work is in every one of them, and you can call either. Everyone is in Sydney.
Technical SEO, Sydney
Technical SEO services across Australia.
Q Agency is a technical SEO agency in Sydney working with businesses across Australia. Technical SEO is the website and server-side optimisation that makes a site easier for search engines to crawl and index: we run technical SEO analysis and audits, fix crawl errors, broken links and on-page issues such as missing title tags and meta descriptions, improve page load speed and mobile-friendliness to Core Web Vitals targets, and manage the SEO side of rebuilds, replatforms and domain changes, for sites we built and sites we did not.
Technical SEO is where rankings are protected or lost. Content and links decide how high a page can climb; crawlability, speed and structured data decide whether it is allowed to compete at all. Because our web team sits with the SEO team, the fixes actually ship: the person who finds the problem and the person who can change the site are in the same room. That is also why every rebuild we touch carries its migration plan as standard, and why Thermoline, who arrived after losing two-thirds of their sessions to a rebuild without one, is proof of both halves: we rebuilt the redirect map and the site, and leads grew 125% year on year from there. Mrs Fields gained 61% after their migration, and D&R Blinds loads in 0.8 seconds with a 99/100 PageSpeed score.
Every engagement starts with the free Three Gates Audit: your site crawled the way Google crawls it, scored against a baseline, with the fixes ranked by what each is worth. If the biggest problem is not technical, the audit says that too.
Faqs
Questions we get about technical SEO.
Straight answers. If yours is not here, ask on the call.
What is technical SEO?
The website and server-side optimisations that let a site be found, crawled, indexed and served fast: redirects, robots, sitemaps, canonicals, page load speed, structured data and mobile-friendliness. Content decides how high you rank; technical SEO decides whether you are allowed to compete.
What is in a technical SEO audit?
A full crawl of the site the way Google does it: indexing coverage, duplication, redirects, speed, structured data and mobile, scored against a baseline with every fix ranked by what it is worth. Ours is free and the written plan is yours either way.
Why did our traffic drop after the new website?
Almost always a missing redirect map, deleted pages or lost metadata, not a penalty. The old URLs still hold the rankings and now point at nothing. Recovery is possible while the old URL set can be reconstructed.
How fast does my site need to be?
Fast on a real phone, which is where most of your visitors are. Google’s Core Web Vitals set the targets; we build to them and D&R Blinds shows the ceiling: 0.8 seconds and 99/100.
Do Core Web Vitals affect rankings?
Yes, as one factor among many, and speed affects conversion even more than ranking. A fast site wins twice.
What is structured data and do we need it?
Schema markup: machine-readable labels for your organisation, services, FAQs, reviews and locations. Search engines use it for rich results and AI assistants use it to confirm claims, so it now matters twice.
Can you fix a site you did not build?
Yes, most technical work is on sites other teams built. We audit, fix and monitor on WordPress, Shopify, Webflow and custom builds, working with your developer where there is one.
How long does technical SEO take to show results?
Critical fixes such as redirects and indexing blocks can move rankings in weeks because they release pages that were being held back. Speed and schema compound over 2 to 3 months.
Is technical SEO a one-off project or ongoing?
The audit and fix sprint is a project; the protection is ongoing. Sites change constantly, and most technical damage is done by routine updates nobody checked. Monitoring catches it before Google does.
How much does a technical SEO audit cost?
Ours is free: the Three Gates Audit is the first step of every engagement and the written plan is yours either way. The fix sprint that follows is scoped from the audit, sized by how much needs repairing.
How is this different from your website migration service?
Migrations are the moving-day version of this work, planned around a launch. Technical SEO is the ongoing discipline. They share the method and the team, and each links to the other.
Do you optimise title tags and meta descriptions?
Yes. Titles, meta descriptions, headings and canonical tags are checked on every page in the audit, then rewritten for the pages that should rank, so each one matches what people search for and earns the click. On a migration the metadata is carried across page by page.
How is a technical SEO analysis different from a free SEO checker?
A checker scores a handful of pages against generic rules. A technical SEO analysis crawls every page the way Google does, compares it with your baseline and ranks each fix by what it is worth. Our free audit tool gives you the quick score; the Three Gates Audit is the full analysis.
Not ready to call? Read this first
The technical checklist we run on every audit.
The checks behind every technical SEO audit: crawl, indexing, redirects, speed, structured data and mobile, in the order we do them. Run it on your own site before you talk to anyone.
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