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A million accounts reached in the opening quarter.

Client
The Flower Shop Penrith · Hospitality
Services
Website, Brand, Social, Influencer
The Flower Shop Penrith website by Q Agency
1M+
reach on Instagram and TikTok, opening quarter
0 to 7,000
Instagram followers
0 to 3,500
organic visits a month in 11 months
4x
covers after influencer content

Contra influencer program: a VIP experience in exchange for content. Bottomless brunch sold out; the first 5 videos cleared 150k views.

Our Solution

Q Agency has provided a complete solution for Penrith’s first-ever hidden bar experience, The Flower Shop.

We began by designing and developing a website for the bar, which showcased its unique brand identity and provided customers with an easy way to make reservations. We also implemented a comprehensive digital marketing strategy that included social media advertising and email marketing. By coordinating this strategy with other sharply targeted marketing strategies we were able to generate hype and awareness while still being true to the 'secret' nature of the bar.

On the ground, we handled the setup and implementation their POS system. While working closely with bar and kitchen staff, we were able to deliver a system that accommodated to the style of service that The Flower Shop offered its customers.

Results

Green Flower Shop card with a gold line-drawn flower, set above a dark hydrangea against velvet curtains
Q Agency’s digital marketing strategy was instrumental in helping The Flower Shop become a popular destination in Penrith. Their team was professional and attentive, and we are grateful for their assistance in growing our business.”

Brendon Hill , Head of Beverage

Arched doorway opening into The Flower Shop, Penrith's hidden bar, with a ceiling of blossom inside

Thanks to Q Agency's efforts, The Flower Shop saw a significant increase in customer traffic and engagement. The bar quickly became a popular destination in Penrith, attracting visitors from all over the city.

The Flower Shop's online presence was greatly improved, resulting in higher visibility and greater brand awareness.

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90 to 1,500organic sessions a month in 12 months

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