Trusted by 300+ brands, locally and nationally
Sydney SEO company
Sydney SEO agency, measured by enquiries.
Q Agency is an SEO agency in Sydney for businesses that need organic search to bring in enquiries and sales. Your customers already search Google for what you sell, and the businesses at the top of the results and in the map pack get the calls. Our SEO specialists, led by Sophie Darr, Head of SEO, run technical SEO, keyword research, content, link building, local SEO and AI search from our head office in Penrith, with client meetings by appointment at 39 Martin Place in the CBD.
Every SEO campaign starts with a free SEO audit and a baseline of where you rank, so the bespoke SEO strategy we agree has a number to beat. Then we run the SEO services in Sydney that will grow your organic traffic and enquiries fastest, as ongoing SEO management by the same team, for Sydney businesses in trades, professional services, health, hospitality and ecommerce, and for brands across Australia.
Q Agency is a Google Partner and an award-winning Sydney SEO company, named Creative Marketing Agency of the Year 2024. Our SEO team works beside our web, Google Ads and content teams, so a new website or campaign builds on your rankings instead of resetting them.
Where to start
Not ranking, stuck with an agency, or lost traffic?
Pick the one that fits. Each starts with a different first step and ends with a number you can hold us to.
Ranking nowhere
Your site doesn't rank on Google.
- Only your brand name ranks.
- Competitors with worse products outrank you.
- You are not sure which pages should exist.
First step: Share Search Console access. We baseline where you stand, list the pages that need to exist, and tell you honestly how long it will take, and whether ads should go first.
Switching agencies
You pay for SEO and nothing moves.
- The report is a ranking screenshot and a "trending up".
- You could not say which pages bring enquiries.
- Nobody has asked you for new content in months.
First step: Read-only access to Search Console and the last 12 months of work. We keep what is working and show you in plain English what has been missed.
Our SEO services
Sydney SEO services: technical, local, content and AI.
Every engagement starts with keyword research and a technical SEO audit. The audit then picks the 3 or 4 SEO services that will move your enquiries fastest.
Questions to ask every agency
How to choose an SEO agency in Sydney.
Most SEO proposals promise page one. The best SEO agency in Sydney for your business is the one with good answers to these questions.
AllNow reporting
Monthly SEO reports in plain English.
AllNow, our reporting system, pulls in organic traffic, rankings, enquiries and revenue from Google Search Console, Google Analytics and your CRM, and explains every change from last month in a plain-English note.
Our SEO process
How does search engine optimisation work at Q?
In month 1, we'll complete an audit and set the new strategy. In month 2, you'll see quick wins. After that, the big changes start: SEO trends up by month 3 and pays off from months 6 to 12, or 12 to 18 on a new domain.
Step 01 · Week 1
SEO audit
Existing organic performance: where you rank, which pages bring enquiries, what is leaking and why.
You get: a plain-English read of the site.
Step 02 · Week 1
Competitor gap analysis
The keywords and pages competitors own that you do not, and which of them are worth taking.
You get: the gaps worth taking.
Step 03 · Weeks 2 to 3
Technical SEO audit
Crawl, speed, indexing, structured data and mobile. Fixed before a word of content is written.
You get: a site search engines can read.
Step 04 · Week 4
SEO strategy
A roadmap with a keyword, a page and a date for everything, agreed against your baseline.
You get: a one-page plan with a number.
Step 05 · Month 2 on
Content, links and fixes
Quick wins first, then the content and technical programme month by month. Links earned to the pages that matter.
You get: pages live, rankings moving.
Step 06 · Every month
Tracking and reporting
Results reviewed continuously in AllNow. The strategy updated in writing each quarter.
You get: a monthly report against the baseline.
One team
Keep your rankings through every website rebuild.
Rankings only pay when the people who land on your site enquire. That takes a strong brand, clear messaging and the rest of your digital marketing working with your SEO, and we have specialists for all of it under one roof.
- Website to SEO: rebuilds ship with the migration plan, so rankings are protected at launch.
- SEO to ads: the same keyword research runs both; ads carry the quarter while SEO compounds.
- Data back to content: what converts decides the next page we write.
What to expect
How long SEO takes to pay off.
SEO results compound. This is the usual timeline; we set yours after the audit.
- 0-6Months 0 to 6
Indexing and quick wins
Technical fixes, site structure, the pages that need to exist. Google can read and trust the site. Quick wins land; the trend line turns.
- 6-12Months 6 to 12
Page one for commercial terms
Content built from demand, internal linking, earned authority. Commercial terms move onto page one. Enquiries from organic become a line in the report.
- 12-24Months 12 to 24
Top 3 rankings and AI citations
Positions 1 to 3 for the terms that pay, and citations in AI answers. The work shifts from volume to conversion.
Google reviews
What our clients say
on Google.
225+ 5 star reviews
Verified Google Business Profile
As seen in
Highly recommend Q Agency. They set up the branding for our small business and managed to execute our vision perfectly. They take the time to really listen to what you are after and have excellent attention to detail. We would be lost without their team.
Q Agency understood the reason why we exist and as a marketing agency is helping us get the messaging across. High five to Cassandra and Michael, they and the agency really care.
We are extremely pleased with the work done on our website. The team demonstrated professionalism and expertise throughout the process, we could not be happier with the outcome.
Josh and the team are very professional, friendly, and work hard to ensure you are happy and get exactly what you are after. Very happy with the website Q Agency delivered and will continue to use their five star service.
Consistently blown away by the speed, quality and cost-efficiency of the team at Q Agency. They have levelled up the humii website 10x since we started with them and we're stoked with the outcome.
I can't tell you the impact that working with Q Agency has had on my business. They don't just do marketing, they become part of your business, understanding your goals and driving real results.
Exceptional team to work with. We have used their services for web design, SEO and email marketing so far and the quality of work has been great and timely.
Steph has been awesome to work with on our Google Ads. Super professional, transparent, and actually delivers results. She genuinely cares about the business and always keeps me in the loop.
Q helped us upgrade our website, developing best practice UX and UI for better user journeys and to drive lead volume. They care about our results and know the right levers to pull to get us the outcomes we need.
Steph and the team at Q Agency are amazing to work with. Excellent communication and very helpful from start to finish, and delivered our project to a high standard.
Came to Q for a Shopify refresh and they absolutely delivered. The new website is faster, cleaner, and way easier for customers to use.
The head of digital at Q Agency has legitimately been the best to work with. Actively tries to grow our business and gives common sense advice rather than marketing jargon.
It has been great to work with the team at Q Agency. Smooth and fast process, we love our new website.
Our paid ads are performing better than ever, and communication has been clear and proactive throughout. Highly recommend them for anyone wanting real results from their ad spend.
The SEO team were amazing to work with and took the time to understand me and my business. I have already had great feedback about the new website and just could not be happier.
Q Agency and Steph have been excellent to work with. Steph has been very knowledgeable, understanding and thorough in assisting with our new website build.
Could not ask for anything more from this incredible company. They come to you with innovation, commitment and consistency. Their knowledge and implementation is helping me to scale my business beyond what I ever thought would be possible.
The team went above and beyond to understand our business goals and create a digital marketing strategy that truly delivered results.
Highly recommended, very professional.
Thanks for the dedicated and tailored work to create exactly what we were after.
Thanks for the dedicated and tailored work to create exactly what we were after.
Highly recommended, very professional.
The team went above and beyond to understand our business goals and create a digital marketing strategy that truly delivered results.
Could not ask for anything more from this incredible company. They come to you with innovation, commitment and consistency. Their knowledge and implementation is helping me to scale my business beyond what I ever thought would be possible.
Q Agency and Steph have been excellent to work with. Steph has been very knowledgeable, understanding and thorough in assisting with our new website build.
The SEO team were amazing to work with and took the time to understand me and my business. I have already had great feedback about the new website and just could not be happier.
Our paid ads are performing better than ever, and communication has been clear and proactive throughout. Highly recommend them for anyone wanting real results from their ad spend.
It has been great to work with the team at Q Agency. Smooth and fast process, we love our new website.
The head of digital at Q Agency has legitimately been the best to work with. Actively tries to grow our business and gives common sense advice rather than marketing jargon.
Came to Q for a Shopify refresh and they absolutely delivered. The new website is faster, cleaner, and way easier for customers to use.
Steph and the team at Q Agency are amazing to work with. Excellent communication and very helpful from start to finish, and delivered our project to a high standard.
Q helped us upgrade our website, developing best practice UX and UI for better user journeys and to drive lead volume. They care about our results and know the right levers to pull to get us the outcomes we need.
Steph has been awesome to work with on our Google Ads. Super professional, transparent, and actually delivers results. She genuinely cares about the business and always keeps me in the loop.
Exceptional team to work with. We have used their services for web design, SEO and email marketing so far and the quality of work has been great and timely.
I can't tell you the impact that working with Q Agency has had on my business. They don't just do marketing, they become part of your business, understanding your goals and driving real results.
Consistently blown away by the speed, quality and cost-efficiency of the team at Q Agency. They have levelled up the humii website 10x since we started with them and we're stoked with the outcome.
Josh and the team are very professional, friendly, and work hard to ensure you are happy and get exactly what you are after. Very happy with the website Q Agency delivered and will continue to use their five star service.
We are extremely pleased with the work done on our website. The team demonstrated professionalism and expertise throughout the process, we could not be happier with the outcome.
Q Agency understood the reason why we exist and as a marketing agency is helping us get the messaging across. High five to Cassandra and Michael, they and the agency really care.
Highly recommend Q Agency. They set up the branding for our small business and managed to execute our vision perfectly. They take the time to really listen to what you are after and have excellent attention to detail. We would be lost without their team.
Your SEO team
Sydney SEO consultants, led by Sophie Darr.
Sophie Darr, our Head of SEO, sets your SEO strategy and reviews the work. Your SEO specialist runs it and reports to you directly, and a dedicated account manager keeps the plan on schedule. Everyone on your Sydney SEO team is based in Sydney.
The Fundamentals of SEO - A Comprehensive Guide
This comprehensive guide will walk you through the essential components of a successful SEO strategy, focusing on the three core pillars: Technical SEO, On-page SEO, and Off-page SEO.
Google Search Console: Get Your Pages Found and Fix Issues
Search Console shows how Google sees your website: the searches you appear for, the pages it has indexed and what's stopping the rest. This guide covers set-up, indexing, data delays, accuracy and the reports worth your time, verified against Google's own documentation.
Should I add all subdirectories in Google search console?
Learn whether adding all subdirectories in Google Search Console is necessary for your website’s SEO strategy and performance.
Areas we cover
SEO across Sydney, from Penrith to the CBD.
We run SEO for Sydney businesses from our head office in Penrith, in Western Sydney, and meet clients by appointment at Martin Place in the CBD. Each area page shows the results and the team for that part of Sydney.
FAQ
What SEO costs, and what you get for it.
Anything else, ask us on the call.
How long does SEO take to work?
Trend at 3 months, results at 6 to 12, 12 to 18 for a new domain.
Should I do SEO or paid ads first?
Ads for momentum, SEO for the long game; both if the maths allows. If you need leads this quarter we start with ads and a landing page.
How will I know it is working?
Baseline in month 1, KPIs agreed, a monthly report with the comparison, a quarterly re-strategy in writing.
What does an SEO consultant do on my account?
An SEO consultant works out why your site isn't ranking and what to fix first: technical problems, missing pages, content gaps and links. On your account that is Sophie Darr, our Head of SEO, who sets the SEO strategy, and your SEO specialist, who does the SEO work and reports to you each month.
Will you change my site without asking?
No. You review the roadmap and the content before it goes live.
We just rebuilt our site and lost rankings. Can that be fixed?
Usually. The audit finds the missing redirects, lost pages and indexing errors first.
Do I need local SEO or national SEO?
If customers find you through searches with a place in them, like "electrician Penrith", start with local SEO services: your Google Business Profile, reviews and suburb pages. If you sell across Australia, it's national SEO: content, technical SEO and links. The audit shows which comes first.
What is AI SEO or GEO, and do I need it?
Being the source AI assistants cite. It is built on the same foundations: clear pages, FAQs, schema, entities. We do it for clients like Mountain Culture, whose AI search visibility grew 41%.
Do you build links?
Yes, to the pages that matter. Off-site SEO at Q means earned links and digital PR from sites your customers read: white hat SEO inside Google's guidelines. No link packages or bought links, and we show you which links we're after and why.
Can you work with our WordPress, Shopify or Webflow site?
Yes. Keep the platform; fix the plumbing.
Do you work outside Sydney?
Yes. Mountain Culture (Blue Mountains and Sydney), Dott & Crossitt (national), Cookieman (national).
What is in the free SEO audit?
A technical read, your top commercial keywords against the 2 competitors that matter, the migration or indexing problem if there is one, and the first 3 quick wins.
What do your SEO services include?
Our search engine optimisation services start with an audit and baseline, then keyword and competitor research, technical fixes, content, links, local SEO and Google Business Profile, and a monthly report in AllNow. There are 8 services in all; most plans use 3 or 4, and the audit tells us which.
How does your SEO bring in leads, not just traffic?
We choose the search terms people use when they are ready to buy, send them to pages built to convert, and report enquiries against the baseline, not just rankings. What converts decides the next page we write.
Do you have an office in the Sydney CBD?
Yes. Head office is at 10/2115 Castlereagh Rd, Penrith, in Western Sydney, and we meet clients by appointment at 39 Martin Place in the Sydney CBD.
How much does SEO cost in Sydney?
It depends on how competitive your searches are, the state of your site and how fast you want to move. We scope it with you after the free SEO audit, once we know which of those apply.
How do I choose the right SEO agency in Sydney?
Ask who does the work, what happens in the first 30 days, how they report and how they build links. Then check each Sydney SEO company's results for businesses like yours.
Is SEO worth it for a small business?
Yes, if people search for what you sell and a customer is worth more than the cost of winning them. For local businesses like a trade or clinic, that usually starts with local SEO. The audit shows the search demand before you spend anything.
Can you guarantee first place on Google?
No, and be wary of anyone who does. Nobody controls Google rankings. What we commit to is the work, the baseline and a monthly report that shows whether your SEO is paying off.
225+ Google reviews
SEO strategy call
Book a call with a specialist.
Talk to our SEO team about your goals and competitors, and we'll map out the plan to grow your enquiries.
